Rachel Jordan

Looking to amp up your marketing through a content strategy? Check out Amplify by Annex.

4

For professional services marketers, one of the toughest things to do is *not* follow all the advice you find from B2B product/SaaS marketers. Most of it is plain wrong for a service business. The product peeps are selling widgets. You're selling relationships that will last for years (ideally). They're obsessed with website traffic because their customers can and do buy right on their website. Buyers of professional services don't do that. The sales process is much longer. It requires building a trust-based relationship, something that doesn't happen with a website visit. They need to sell thousands and thousands of seats. You need your next five clients. But there's *so much* B2B marketing advice that comes from SaaS marketers and while it's smart for them, it's wrong for you. You're playing a different game, so don't follow their rules. *** Find this post thought-provoking? There's more where that came from - sign up for our emails at https://lnkd.in/e2-iNhcs

33

13 Comments

Chasing perfect attribution and trying to understand every touchpoint will leave you on a never-ending, wild goose chase. Take a step back and focus on the overall outcome - how is your entire marketing mix impacting applications & enrollments? Don't get caught up in vanity metrics and which channel(s) influenced a lead & by how much. In today's age, there is no linear path. It is equally important to meet users wherever they are (demand generation) AND be easily findable when they are ready to take action (demand capture). #DigitalMarketing #HigherEd #SuccessMetrics

5

Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

1

Learn how to apply AI in B2B marketing with my new book, "The B2B Marketer's Guide to AI: Strategies, Tactics & Tools for Success." It includes lead scoring, risk management, personalization, and more. On Amazon and designed for Kindle and paperback, get your copy today! https://lnkd.in/eXGyRiqs #B2BMarketing #MarketersGuidetoAI #MarketingTips

1

Higher Ed Marketers: I need your help! We recently put together a "higher ed hub" for the Oodle website. It’s really good, but probably more of a sales pitch than a “relentlessly helpful” (one of our core values) piece of content. Thoughts on what could add that "relentlessly helpful" payoff? https://lnkd.in/gsnByN4V #highereducation, #relentlesslyhelpful, #marketing

6

2 Comments

Happy Friday, Higher Ed Marketers! Take a couple minutes to read this post from HubSpot on how short-form videos can revolutionize your lead generation strategies. Discover practical tips on creating compelling, bite-sized content that captures attention and drives engagement. Learn how to leverage platforms like Instagram Reels, TikTok, and YouTube Shorts to connect with prospective students, showcase your institution’s strengths, and convert views into inquiries. Short-form videos can be a game-changer for your institution’s marketing efforts.

11

What type of video content is performing best in 2024? HubSpot did the research for us all. How Video Consumption Is Changing in 2024 [New Research] https://hubs.li/Q02Jmk4W0 #VideoContent #VideoMarketing #LongFormVideo #ShortFormVideo

2

T-minus 30 days until I hit the stage at INBOUND! 🧡 If you want an inside look at HubSpot's latest launch, and are interested in learning how intelligence can help your marketing, operations, and sales teams get complete data and context into your customer engagement, then be sure to give this session a "save" 📅 #INBOUND24

37

5 Comments

Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

1

1 Comment

Next blog post is in - and this month we're talking about one of my favorite topics: #ChangeManagement. No matter what anyone says, we have to nail this skill if we want to be successful in RevOps / Marketing Ops >> https://lnkd.in/gdVsjBcC

10

Activate's 2023 State of Demand Generation report revealed that the buying process is longer than ever due to pandemic impacts, market volatility, and tech bloat. One critical insight from the report is that marketing teams are now collaborating more closely with sales, product, and executives to map out strategies that create a sense of urgency for customers. Stronger cross-company collaboration is also driving an increase in innovative tactics to prompt quicker buying decisions. What demand generation trends are you seeing this year? #MarketingStrategy #DemandGen #Sales #Collaboration #BusinessGrowth

13

Customer retention strategies are evolving rapidly. In this week's #TuesdayTips, B2B CMOs share what's working now: 🤗 Hug your customers (metaphorically) 🦸‍♀️ Make your clients the heroes 🔄 Develop a solid re-engagement strategy 💬 Prioritize relationships over transactions 🤝 Be an authentic community steward 📅 Schedule regular value check-ins Tune in to hear how CMOs James B. Stanton of Empyrean, Bindu Chellappan of Corpay, Kate Campbell of York IE, Grant Johnson, and Lesley Davis (Norwood) of Waggoner Engineering are revolutionizing their #CustomerRetention approaches. What retention tactics are working for you? Drop a comment below 👇

21

20 Comments

Two of the best in messaging, positioning, and differentiation are headlining Compete Week 2024. Emma Stratton, author of ‘Make It Punchy’ will be joining us IN-PERSON to share three tactics you can implement to get closer to your buyer and build clearer, differentiated messaging. 👊 one of my fave experts on the topic of messaging AND an absolute vibe. 😎 Anthony Pierri 🎸, founder @ FletchPMM, will kick off our virtual-only day with a competitive positioning masterclass - including what you need to do to stand out based on category maturity. btw I've seen Anthony present before and I will tell you honestly... it is NOT ONE TO MISS. Is it a comedy set or a keynote? It's hard to tell the difference. 😉 Check out the full lineup here with some incredible customers and leaders in the compete/product marketing space: https://hubs.la/Q02PpG4K0 P.S. We’re down to our last few in-person tickets (as in MAX 10 left since I last checked yesterday...) .... grab your spot while it's hawt. 🔥

36

6 Comments