Mayne & Co. ’s Post

RTDs and Canned Cocktails are on fire- they're redefining how we enjoy our favorite drinks. But what exactly are consumers reaching for in this booming category? Let's dive in... **ESPRESSO/COFFEE COCKTAILS** Is it the bold flavor, or perhaps a nod to the energy we once sought in Vodka-Red Bull? According to NielsenIQ's CGA Cocktail Sales Tracker, Espresso Martini orders surged by over 50% by the end of Q3 2023, and Espresso Martini RTDs were up 252% in dollar sales YoY at the end of 2023. Between these 2 articles, let’s tip our cap to Tribini Espresso Martinis, Après Hours, and Pabst Brewing Company (Hard Coffee). + Honorable mention to Snapchill for obtaining authorization to apply their patented technology (for flavorfully brewing & packaging coffee) to BevAlc products. **FAMILIARITY & CONVENIENCE** Sometimes, it’s not about the most complex concoction but rather the reliable classics that consumers can enjoy with ease. Cheers to the recognized Mimosas (Mayne & Co. and Ohza), G&Ts (You & Yours Distilling Co. and Cutwater/AB InBev), Vodka Gimlet (Post Meridiem Spirit Company), Old Fashioned (OTR: On the Rocks Premium Cocktails + Suntory Global Spirits) Sparkling Paloma (Two Chicks Cocktails), Spritzes (Saint Spritz, Campari Group, Sazerac Company), and Tequila-Soda variations (Ranch Rider Spirits Co. and Onda). Not to mention the "adult versions" of nostalgic favorites like Molson Coors Beverage Company's Arnold Palmer Spiked, and Goodwell Brands ( Dirty Shirley and Country Luau ). **MODERATION, SESSIONABILITY, & “BETTER-FOR-YOU”** Today’s consumers are embracing moderation, and smaller format RTDs are leading here for it. Tip Top Proper Cocktails (100ml can), Golden Rule Spirits (100ml can), and OM (200ml can). Shout out to Spirited Hive for using honey as a sweetener in their all-natural cocktails. **SHAREABILITY** RTS (Ready-To-Serve) cocktails are sold in larger format bottles (750ml) for a more upscale vibe. Pour some of these into a glass over a big rock- Via Carota Craft Cocktails, The Family Jones Distillery's Early Grey Negroni, The Cooper Spirits Company's Hochstadter's Slow & Low Old Fashioned, Hercules Mulligan Co., and Fabrizia Spirits LLC's Limoncello Spritz. For expertise in recruitment and hiring within the #wine & #spirits industry, reach out to me and the Protis Global team. *If you are a candidate, please visit: https://lnkd.in/gSrR7MKT Delish- https://lnkd.in/ejkP5Uaq SevenFifty Daily- https://lnkd.in/eSR_NjUj