About
ERIC TRUEHEART has spent the past 25 years crafting words for various screens -- in some…
Articles by Eric
Contributions
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What do you do if you want to become a thought leader and industry expert in animation?
Step one: Stop. Anyone who wants to be called a "thought leader" should stay the hell out of animation. Please, start a Personal Growth Peak Performance Actualization Consultancy Seminar and let the rest of us get on with making the cartoons. Alternate path: Develop a sense of humor, then realize this was a ridiculous idea. Create an animated series about a high-strung dog trying to become a "thought leader" at the doggie daycare in the midst of all the other pooches who want to just want to chase sticks and lick themselves. Then write a pilot about his failed attempts to get the other dogs to enroll in his "Dogpreneureal Program of Excellence."
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You're struggling to connect with your audience. What are the best tools for creating content that resonates?
Are we talking genuinely resonating, or "resonating" on a level that will satisfy your conversion KPIs? If all you're looking for is clicks -- and most businesses are for obvious, sound reasons -- you can Google those tools. If you want to make people actually care, you need to stop treating them as demographics and start talking to them like people. You want a funny ad? Be funny first and an advertiser second. You want to really connect? Bring something from inside you -- urgent or trivial -- that you genuinely want to connect with. People can tell when they're being advertised at, and they put it in a mental box away from the important stuff. 'Course, if you only need them to buy your product, just make it look cool and give 10% off. ;)
Activity
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Sharing great words of advice from our funder. I always ask startup partners "Do you have what it takes to succeed in this competitive industry?" If…
Sharing great words of advice from our funder. I always ask startup partners "Do you have what it takes to succeed in this competitive industry?" If…
Liked by Eric Trueheart
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ONO for Experience Creators in ORL! One night only, curator of curiosities, Brett Bagenstose lead the IAAPA North America Expo 2024 speaker series:…
ONO for Experience Creators in ORL! One night only, curator of curiosities, Brett Bagenstose lead the IAAPA North America Expo 2024 speaker series:…
Liked by Eric Trueheart
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Halloween 2024 👻 To my surprise, the Plymouth office staff showed up dressed like me. It took minimal to no effort to pull this off, which…
Halloween 2024 👻 To my surprise, the Plymouth office staff showed up dressed like me. It took minimal to no effort to pull this off, which…
Liked by Eric Trueheart
Experience
Education
Licenses & Certifications
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Story and Narrative Development for Video Games
California Institute of the Arts
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Introduction to Game Design
California Institute of the Arts
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