Matthew Ridsdale’s Post

TL;DR 📖-📢: Contemplating Emmy Eligibility for YouTube Creators - YouTube CEO's Perspective ✅Key Takeaways: - YouTube CEO, Susan Wojcicki, has proposed that YouTubers should be eligible for Emmy awards. - Wojcicki emphasizes that this move would acknowledge digital video as a valid form of entertainment, same as traditional TV. - The Emmys are currently limited to content from traditional broadcast outlets and officially recognized streaming platforms like Netflix and Amazon Prime. - This statement comes amidst the ongoing shift in viewership from traditional television to online platforms. - YouTube has more than 2 billion logged-in users each month and is a significant player in the video content industry. 🔍Insights: - The proposal by YouTube's CEO indicates a changing landscape where digital video content creators are seeking the same recognition and accolades as traditional TV actors and creators. - Including YouTubers in Emmy eligibility could expand the representational capacity of the awards, acknowledging not just star-studded studio productions, but grassroots, indie content too. - The challenge will be setting up fair criteria, ensuring quality, and managing the massive influx of eligible content. 🧭For Marketers, brands, & Content Creators: - Recognizing YouTubers at the Emmys could provide an additional incentive for brands to invest further in digital content. - If such changes ensue, content creators could potentially gain prestige and increased viewership, translating into better monetization opportunities. - Brands could capitalize on this by partnering with winning or nominated YouTube channels for sponsorships and collaborations. - It could encourage more individuals to consider YouTube as a viable career and increase the platform's user base. 🎉Conclusion: - The proposition of YouTube creators gaining eligibility for Emmy awards demonstrates how digital video content is becoming impossible to ignore in the realm of entertainment. - If it comes to fruition, this would represent an important shift in broadening the definition of television beyond its traditional confines. - It signals the growing importance of internet platforms in shaping mainstream culture and their potential to profoundly influence the future of entertainment. #YoutubeCreators #EmmyAwards #DigitalEntertainment Update as of 13/05/2024 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates. ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!

🎬 TikTok drives users straight to the big screen 🍿 With the return of big cinema hits, studios are leveraging TikTok to drive sales of movie tickets. A recent study we syndicated in partnership with LiveRamp has revealed that 92% of film campaigns on TikTok are turning views into box office sales. Thanks to our 1B+ people global community, movie releases are not just watched; they're experienced, discussed, and celebrated on our platform and that represents a unique opportunity for movie studios. From immediate ticket sales following ad exposure to creating enduring buzz, TikTok is proving to be a powerhouse in driving audience engagement and showing measurable returns on marketing investments. As we embrace innovative approaches in our advertising strategies, it's clear that TikTok is not just a platform but a game changer in how we connect films with fans. We are excited to continue to push the boundaries to make every release a blockbuster event! 🌟 TikTok for Business #TikTok #Entertainment https://lnkd.in/gxW-ARzj

🎬 How is TikTok changing the way we experience movies? TikTok is transforming movie promotion, especially for younger audiences. According to recent data, TikTok users are 44% more likely to visit theatres monthly, with nearly half discovering new films on the app. This is leading to a surge in ticket purchases, with 71% motivated by the immersive theatre experience and 72% enjoying movies with others. Movies like “Twisters” and “Bad Boys: Ride or Die” have thrived thanks to TikTok-first marketing strategies. Even after the initial release, TikTok continues to drive engagement—remember how “Deadpool & Wolverine” fans brought a 24-year-old song back into the global top 20? As TikTok proves its value in revitalizing the film industry, it’s clear that engaging with younger viewers on this platform can deliver impressive results. 💬 How are you leveraging social platforms to boost your marketing efforts? #TikTok #FilmMarketing #BoxOffice #DigitalStrategy #SocialMediaMarketing #EntertainmentIndustry #ImmersiveExperience #Movies

Halo LinkedIn community! Introduction, we are an agency company operating in the entertainment sector that collaborates directly with TikTok. We are exited to share about our company. The following are the things that we will explain in this post : 1. Introduction 2. Company Targets 3. Company Vision and Mission 4. Our Business Please kindly check our description bellow. Thank you! #companyprofile #deyunfa #entertainment #digitalagency

🎉 2 Years at TikTok 🎉 Time flies when you're shaping the future of digital content! 🌏 From boosting artist profiles to optimising live-streaming experiences, it's been a wild (and rewarding) ride at TikTok over the past two years! 🚀 🟣 SoundOn Started off by elevating artists and getting their music in front of the world! From securing those all-important playlist spots to collaborating with iHeartRadio for TikTok Trending, I had the absolute pleasure of crafting campaigns that rocked the digital airwaves. 🎶 🔵 Music Strategy & Product Ops Then, it was all about driving growth, developing strategies, and protecting friendly IP across markets like North America and Oceania. My focus? Making sure our content hit the mark, while helping TikTok cement its place as a global leader in the music ecosystem. 🎧 🟢 TikTok LIVE These days, I'm working strategy for MCNs and optimising operations with the TikTok LIVE team. Enhancing the live-stream experience? Check. Driving revenue growth? Check. Integrating user feedback to make sure it all runs smoothly? You bet! 🎥 Cheers to the past two years of innovation, creativity, and collaboration—and here’s to many more exciting TikTok adventures ahead! 🥳 #LifeAtTikTok #MusicMarketing #TikTokLIVE

📢 It’s no secret that YouTube has become the go-to platform for the sports industry to connect with fans worldwide.  Reaching a global audience, however, goes beyond simply uploading content, it’s about ensuring that content truly resonates with audiences in different markets. As sports content becomes increasingly global, localization is no longer optional; it’s essential. Tailoring your message to reflect cultural nuances can be the difference between meaningful engagement and missed opportunities. With YouTube dominating the sports media space, those who prioritize cultural relevance and authentic connections will stay ahead. 💡 How are you adapting your content to engage audiences across borders? #localization #media #broadcastmedia #streamingservice #tms

I was surprised to learn from the article that only 33% of moviegoers say TikTok influences their decision to see a movie in theaters—I expected that number to be higher! What particularly resonated with me was the organic promotion of "Twisters" in 4DX on TikTok. Seeing the audience reactions and POV videos really convinced me to pay the premium to experience the movie that way. Katie H. from Universal Pictures noted, "Fans are more likely to engage when they feel the promotion is authentic and relevant." This aligns with the study's findings, which show that ads incorporating trending TikTok content are 1.5 times more effective at engaging viewers. Indeed, 39% of TikTok users said these trends and challenges were a deciding factor in their choice to head to the theater. This demonstrates a clear trend: when marketing feels genuine and makes use of current social media trends, it successfully drives audiences to the movies. #EntertainmentMarketing #MovieMarketing #SocialMediaTrends #FilmPromotion #DigitalMarketing #TikTokTrends https://lnkd.in/gmxSEBgZ

Did you make it to our #ForYouSummit in the Nordics? 🥳 From sessions about the new era of impactful entertainment, to measuring success on TikTok, and with attendees getting the chance to win highly valuable TikTok dollars (👀), we saw it all. In case you missed it, we captured each of the content sessions for you to catch up on 🎬 Watch it all here: http://ms.spr.ly/6045YZ7pP #TikTokForBusiness

YouTube’s investment in content ranks second for non-sports programming globally after Disney   The latest report from #AmpereAnalysis focuses on #YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue - thanks to its huge user base - the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major studios and #VoD-first players.  Key findings YouTube's content spend, consisting of its distinct revenue-sharing arrangement with content creators, will rank as the second largest non-sports content spend globally in 2024, behind #Disney While YouTube’s content investment differs from that of traditional studios, its total expenditure will be the third largest worldwide this year for the fourth consecutive year, when taking into account sports rights spend. This places it behind Disney and #Comcast, with both forecasted to spend just over $9b on sports rights in 2024, yet YouTube’s total spend is ahead of any VoD-first player and some of the major studios Unlike SVoD platforms, YouTube’s main source of revenue is advertising, not subscription fees. YouTube’s advertising revenue alone, forecasted at $35 billion in 2024, exceeds Disney+ and Amazon #PrimeVideo’s total earnings and falls just shy of #Netflix’s total revenue  YouTube is the number one platform for online video viewing globally and its advertising revenue is driven by its large user base. 83% of all respondents in the Ampere Media – Consumer survey were monthly active users of the platform in Q1 2024, ahead of monthly active video viewers for Netflix at 57% and Instagram at 43% Despite having few opportunities for re-licensing content on other platforms, YouTube has affirmed its focus on funding content creators. While it has experimented with more traditional-style commissioning in the past, this was never a primary way to incentivise production and YouTube has since significantly reduced commissioning activities. It announced just three commissioned titles in 2023 versus 60 in 2021. The YouTube Originals programme was shut down at the start of 2022. 

📊 According to a recent Ampere Analysis report, YouTube's unique revenue-sharing model with content creators will make it the second-largest spender on non-sports content globally in 2024, right behind Disney. 💡 Key Insights: - YouTube's total content spend, including sports rights, ranks third globally, just after Disney and Comcast. - Predominantly ad-supported, YouTube's forecasted $35 billion advertising revenue for 2024 surpasses Disney+ and Amazon Prime Video combined, nearly matching Netflix's total revenue. - Dominating the online video space, 83% of survey respondents in Q1 2024 were active YouTube users monthly. 📉 Despite reducing traditional commissioning, YouTube continues to focus on empowering content creators, driving its vast reach and influence in the media market. Stay tuned for more industry insights and updates! #YouTube #ContentInvestment #MediaMarket #AmpereAnalysis Source: Ampere Analysis