Matthew Rea’s Post

Content Marketing create phenomenal outcomes:   • Build Trust • Brand Recall • Brand Loyalty • Brand Awareness • Brand Recognition • Establish Authority • Engagement and Sales   A survey reveals that 32% of B2B marketers consider Content Marketing and SEO the top revenue channels Good content helps you achieve these outcomes all at once.   The outcome is exponential. People start quoting your brand. Your voice reaches across continents   Build great content once and generate leads repetitively; even while you sleep.   Need to start your content marketing journey in 2024?   I have written an extensive article covering   1] Why Invest in Content Marketing 2] The Content Marketing Landscape 3] How to Begin Content Marketing in 2024 4] How to Run a Content Marketing Engine 5] Content Marketing Trends for 2024     Find the link in the comments.  

🔥 Hot take: Your marketing team shouldn't be the only ones creating content. 👀 Welcome to the era of co-created content marketing. 🤝💡 The future? It's a collaborative one. It's about tearing down the silos, the ivory towers, the cubicles. It's about inviting your customers, partners, even your competitors, into the content creation process. Think about it. 💭 Who better understands the challenges, needs, and aspirations of your market than those who are immersed in it every day? Your customers are your best content creators. They're the ones who are going to share your content, advocate for your brand, and ultimately, drive your growth. 🚀 Co-created content marketing is the ultimate democratization of marketing. It's about giving a voice to the silent majority, creating a platform for shared insights, and fostering a sense of community. Practical tip: Start small. 🎯 Invite a customer to: - co-author a blog post, - host a joint webinar with a partner, - even create a user-generated content campaign. See the magic unfold. ✨ Remember, in the age of information overload, authenticity wins. And what's more authentic than content created by those who know your market best? 🎖️ Let's break the mold. Let's redefine marketing. Let's co-create. 💪🌐 Your move. _____________________ Like what you see? Follow me for more powerful scoops in the creative marketing & branding 🧡💥

Content marketing has transitioned from a buzzword to an essential strategy for driving growth, but measuring its ROI remains a challenge. Attributing tangible dollar values to content efforts, is crucial for optimizing strategies and securing budgets. Start with a structured approach to measurement. Marketers should focus on metrics like traffic, conversions, and brand awareness, linking them directly to content initiatives. This not only demonstrates value to stakeholders but also helps refine future content strategies based on what resonates with audiences. What is the long-term value? Content often yields cumulative benefits over time, making it essential to track performance beyond immediate returns. This aligns with the growing trend of creating evergreen content (always on)  that continues to engage and convert over a prolonged period. As the marketing landscape evolves, integrating data analytics tools into content strategies is imperative for making informed decisions. The rise of AI tools further enhances our ability to forecast content effectiveness, allowing us to pivot and adapt in real time. By effectively articulating the value of content marketing, we can elevate our campaigns and drive better results. If this was helpful information, please share the post and follow for more.

Developing a robust content marketing strategy can be a challenging task, but with the right framework, you can create a plan that achieves your business objectives and resonates with your target audience. Here are some key steps to guide you: 1. Define Your Goals: Decide what you want to achieve with your content marketing efforts. 2. Know Your Audience: Create detailed buyer personas to tailor your content to their preferences and needs. 3. Keyword Research: Identify relevant keywords and topics that your audience is searching for. 4. Content Creation: Develop high-quality content that provides value, solves problems, or entertains your audience. 5. Content Calendar: Plan and organize your content creation efforts. 6. Distribution Channels: Determine the channels through which you'll distribute your content. 7. Promotion and Amplification: Actively promote your content to reach a wider audience. 8. Engagement and Interaction: Encourage engagement with your content by responding to audience feedback. 9. Analytics and Measurement: Track the performance of your content using analytics tools. 10. Iterate and Improve: Continuously refine and improve your content marketing strategy. By following these steps and continuously iterating based on data-driven insights, you can develop a successful content marketing strategy that helps you achieve your business objectives and connect with your target audience effectively.

A step-by-step Content Marketing Guide for 2024. Turn viewers into leads and sales. 🔍 Define Your Audience: Understand who they are, their problems, and the solutions they seek. 📅 Consistency: Commit to posting videos regularly, even if it's just a few hours a week. 📈 Engage and Build Trust: Share personal stories, be honest about your knowledge, and set clear expectations. 📊 Use Analytics: Track metrics like watch time, subscriber percentage, and click-through rate to optimize your content. 🌐 Repurpose Content: Maximize your reach by repurposing long-form videos into multiple content pieces for different platforms. 💰 Monetization Strategies: Explore ad revenue, digital products, services, memberships, and more to generate income. 🛠 Content Marketing: Utilize Daniel Priestley's 7-11-4 formula to build strong connections and trust with your audience.

🚀 Content marketing is a powerful tool for driving business growth. Content marketing provides a comprehensive strategy that delivers long-term results by building brand awareness, enhancing customer engagement, boosting search engine rankings, generating leads, and supporting other marketing channels. Businesses that invest in content marketing are well-positioned to thrive in the competitive digital landscape. 🚀 ⚡

Venn is ‘messaging’ strategy, venn is it content, and vvy does it matter? “If you wish to converse with me, define your terms.” - Voltaire Everyone pretty much agrees that dialling in your messaging is essential to build any kind of marketing momentum. But there’s widespread disagreement over what messaging is. Is messaging the same as your value proposition? Is it your brand values, purpose, mission? Is messaging the same thing as positioning? For me, messaging refers to any idea that you convey with your content that moves your audience towards taking a desired action. Every piece of marketing content carries at least one message. (If it doesn’t, it ain’t marketing.) It might be a very simple message, like “our product is the cheapest in the category”. Or something more complicated, like the reason your founder decided to start the company. To sell the idea you might use copy, images, story, social proof - whatever works. There are infinitely many ways of getting a message across. Messaging is always strategic in the sense that you’re picking messages that you have reason to believe will resonate with your target market and then discarding the ones that don’t work out. Messaging is always content in the sense that it doesn’t exist until it is turned into some form of content. For a marketer, the aim is to develop a bank of messages for your firm/product/service that you know work with your target audience (i.e. helps move them towards taking that desirable action). Then the task of marketing becomes using these validated messages in various content mediums and across different channels to find winning combinations. Perfecting your messaging is not a once-and-done task but a continuous process of testing and learning.

𝟵𝟬% is my answer to the question: "How much of our marketing effort goes into content marketing?" 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: Today's consumers have entirely different 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀, 𝗵𝗮𝗯𝗶𝘁𝘀, and 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 that shape their buying decisions. ➡️ 𝟳𝟬% prefer reading an article about a company over seeing an ad. ➡️ 𝟲𝟮% of B2B buyers read at least 3-7 pieces of content before talking to a salesperson. ➡️ 𝟲𝟱% think a brand is positive and trustworthy after reading the brand’s educational content. ➡️ More people are blocking ads actively more than ever, with 𝟮𝟵𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 active users per month. In other words: ✅ People want to be informed about the best options. ✅ People like to do research before making any purchase. ✅ people prefer to connect with brands they trust and share their values. Content marketing is uniquely positioned to address these needs. 𝗕𝗮𝘀𝗶𝗰𝗮𝗹𝗹𝘆, 𝗜𝘁 𝗮𝗹𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗽𝗿𝗲𝗳𝗲𝗿 𝘁𝗼 𝗯𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗱 𝘁𝗼. Therefore, content marketing is a mission-critical growth method for most businesses. It's one of the most effective ways to grow audience engagement, build your brand presence, and drive sales. Do you invest as heavily in content marketing? Drop your marketing strategies in the comments 👇. Share this post with others who could benefit from this insight 🔁.

The secret to optimizing content marketing is knowing what metrics will give the highest ROI results 🔥 Here are some ideas based on the experience with our clients: 👥 Segment your audience Discover exactly who is visiting your website and where they come from. Are they the ideal customers you crave? 🎯 Target the right territory Monitor your inbound traffic. Check your competitors and similar niches, see what platforms they focus on – compare your channels, and close the gaps. 🗺️ Map the User Journey Analyze your funnels. Do you see a huge drop? That's a potential for optimization. Cut to the chase; make as few steps as possible for the customers to reach your sales page. 💬 Social Media Engagement that Sells Forget vanity metrics: Focus on engagement that drives real results, like shares, comments, and positive reviews. Social proof is your best strategy. Content should spark conversations and encourage organic promotion. Are you struggling with identifying the best strategy for your growth❓ Tempesta Media offers a free assessment to analyze 40 metrics so you can build a performance-based content strategy that drives leads. Request now and receive actionable insights in 3 days. Link in the comments 👇

🕵♀️InsightPlus🔎 The amazing power of content marketing and how it shines compared to traditional marketing! 😊 Content marketing stands out by focusing on building relationships and offering value first, what I like to call "authentic and conscius marketing." 🌟 It's not about pushing promotions, but about providing useful, relevant content that empowers your audience. This approach is a breath of fresh air in a very competitive market where traditional marketing often interrupts and annoys rather than engages. In inbound marketing, content marketing plays a crucial role. It draws people in by aligning with their interests and needs, creating a natural path for them to find your brand when they are seeking solutions. This not only increases the likelihood of conversion and your SEO but also builds lasting loyalty, as customers appreciate the genuine value they receive without feeling pressured 📈 The shift from traditional, more intrusive advertising to content-rich, value-based engagement is what makes content marketing so powerful. It’s not just about reaching out to people; it’s about bringing them in with quality and sincerity and giving them the power to decide. And let's face it, who doesn't love getting exactly what they need, right when they need it? 🙌 as Tom Fishburne said "the best marketing doesn't feel like marketing". By embracing content marketing, businesses can truly connect with their audience, enhance their brand's reputation, and achieve sustainable growth. It's clear why content marketing isn't just a trend, it's the future 🔮