Martin Waxman, MCM, APR’s Post

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Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research

We all have biases that affect the way we behave and the decisions we make. And so does AI. That's why it's important to identify our biases - both conscious and unconscious - to understand how to manage them and reduce their impact. Dave Birss created a simple and fun tool to help you learn about biases and their effects: https://lnkd.in/guaGtEku. Check it out!

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Dave Birss Dave Birss is an Influencer

Author of The Sensible AI Manifesto | Check out my LinkedIn Learning courses

My last web tool of the week is one I created for an upcoming innovation workshop I'm running. It's a list of most of the biases I could find, along with an example of how to use each one. I've already been finding it fascinating to leaf through this massive list of human irrationality. Link to the tool in the comments 👇 I thought I'd share this one after attending the Ogilvy Behavioural Science webinar last night with Dan Bennett, Rory Sutherland and their crew. They shared some of the fascinating behaviour change work they've been doing, which you can see in their latest Annual (I'm playing with your Expectiation Bias here). I've been fascinated with Behavioural Economics since Rory got me involved in an industry think tank fifteen years ago. And I've written about many of the principles in my books over the years. So I know I'm going to find this tool useful (that might be the Overconfidence Effect kicking in). When the tool loads, you're given a random bias, along with a short description and an example of how you could apply it to business. It's like a slot machine for irrational thinking - far more entertaining than it should be. You can then tap the Random Bias button to see another one. Or tap the hamburger menu on the top right to see a full list of biases (please let me know if I've missed any). What's your favourite bias? Let me know in the comments. 

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