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MarTech Cube features a recent interview with our CEO, Manu Mathew, where he dives deep into the innovative strategies behind Cohora's success in transforming customer engagement for direct-to-consumer (DTC) and e-commerce brands. Check out key highlights, including the power of zero-party data in driving personalized customer experiences, the importance of fostering brand advocates through post-transaction engagement, how predictive analytics and dynamic segmentation enhance customer loyalty and retention, as well as insights into the future of customer-centric engagement and the role of emerging technologies. hashtag#zeropartydata hashtag#customercentric hashtag#personalization hashtag#brandadvocacy

💡 Boost Your Marketing with Multi-Channel Attribution! 💡 Do you ever wonder which marketing channels drive the most sales? Multi-channel attribution helps you track customer touchpoints—from digital to direct mail— to see where your efforts pay off. Get insights, allocate your budget wisely, and improve customer experiences. Want to go deeper? Use causal lift analysis to find out which channels are driving incremental conversions! 📊 Check out the full article here: https://lnkd.in/ebUuYM6F #MarketingStrategy #Attribution #MarketingData #DirectMail

Big brands want to consolidate tech, focus on audience segmentation, and activate across multiple channels. “Without the hassle of syncing, copying, or moving data, you can react to customer activity with pinpoint precision as they move from one channel and device to another.” This MG release is going to allow for even more cross-channel excellence!👏🏻

Klaviyo x Shogun = a dynamic combo 🤝 We are so impressed with what the Nextbase team achieved with Klaviyo CDP and Shogun's Personalized Experiences - ultimately increasing conversions by 122%! 📈 Nextbase achieved this by improving their shopper experience; creating an audience specific collection page for recent purchasers of their Dash Cam product. It's a smoother experience for shoppers and those bottom line results are proving the power of personalization. 👏 https://lnkd.in/gAFQaWar

Businesses that use data-driven strategies drive five to eight times as much ROI as businesses that don’t. You can read about how these experiences can impact your business.

In its latest report, CleverTap highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence. Jacob Joseph, VP - data science, CleverTap said, "Many organisations often dive into customer engagement with a narrower focus, which, while important, can limit their effectiveness. However, by strategically utilising a mix of channels, businesses can significantly enhance their engagement efforts." https://lnkd.in/dPm23fTB

I started using geo-fencing in my digital agency, and here's what happened: → 1. Enhanced Customer Engagement - Targeted Ads: By using geo-fencing, we were able to send relevant ads to users within a specific geographical area, improving ad engagement. - Time-sensitive Offers: We sent time-sensitive deals to users within a certain radius of our client's retail stores, increasing store visits. - Personalized Experience: We personalized user experiences based on their location and demographic data, boosting customer satisfaction. → 2. Improved Marketing ROI - Cost-effective: Geo-fencing helped us target a specific audience, saving on ad spend. - Conversion Tracking: We could track in-store visits after viewing an ad, streamlining our conversion tracking process. - Data Analysis: Geo-fencing gave us valuable insights into our ads' effectiveness, helping us optimize marketing strategies. → 3. Increased Brand Awareness - Local Visibility: Geo-fencing boosted our client’s visibility among local customers. - Event Marketing: We used geo-fencing to promote client events to nearby attendees, increasing event turnout. - Competitive Edge: By targeting customers near competitor locations, we boosted our clients' brand awareness. → 4. Strengthened Customer Loyalty - Loyalty Rewards: We rewarded customers who visited our client's locations frequently, fostering customer loyalty. - Improved After-sales Service: We followed up with customers post-purchase, enhancing their brand experience. - Personalized Communication: We sent personalized messages to customers based on their location, making them feel valued. That's it PS Ask me anything about geo-fencing. #DigitalMarketing #GeoFencing #MarketingROI #CustomerEngagement #FullForceAds

Cross-channel excellence is now more attainable than ever 🙌 Thanks to enhanced push capabilities, brands using MessageGears can build real-time push campaigns using live behavioral data. With this update, you can react to customer activity with pinpoint precision as they move from one channel and device to another. Read on to learn more! #mobilemarketing #marketing #productlaunch

The future of digital marketing depends on IT solutions for better customer experiences, personalized interactions, data insights and innovative strategies in a dynamic, competitive landscape. #digitalmarketing #personalization #trends #technology #customerexperience

MarTech Tools for Hyper-Personalized Customer Journeys In today’s #competitive #market, #customers #expect #personalized experiences that cater to their unique preferences and needs. This growing #demand has made #hyperpersonalization one of the most #important strategies for businesses looking to stand out and build stronger connections with their audiences. #Marketing #Technology (#MarTech) tools are at the #forefront of this transformation, allowing businesses to deliver tailored experiences across various touchpoints. So, how can you harness #MarTech #tools for hyper-personalized #customer #journeys? Let’s dive into the most effective tools and #strategies you can #adopt. https://lnkd.in/dAKfJk45