Storyboard18’s Post

The stats show that customers are far more likely to spend with retailers that offer them a personalized customer experience. The challenge for these brands is that there are now so many channels to hit, meaning they need to personalize huge volumes of content without compromising speed or quality. As I talk about in the article below, Wickes have nailed this strategy, combining data and technology to automate personalization at scale, which is driving a significant uplift in revenue and sales. Proud that Inspired Thinking Group (ITG) are working alongside them to bring this to life 🚀

In the cookieless era, authentic customer engagement takes center stage. Discover how personalized marketing can thrive at scale through genuine connections. Explore insights on navigating this evolving landscape. https://lnkd.in/g8bPEca7 #PersonalizedMarketing #CookielessFuture #CustomerEngagement #MarketingStrategy #DataPrivacy #DigitalMarketing

How do retailers attract and retain customers at a time when people are spending less, and have more choice over where they shop than ever before? 🤔 The stats show that data-driven marketing and personalisation of content (at speed and scale) are now vital to long-term customer retention and business growth, as our ITG CEO Andrew Swinand explains in this editorial for NewDigitalAge. It’s something retailers like Wickes do brilliantly, driving loyalty amongst their audience by going above and beyond the traditional expectations of customer-facing content. Find out how – click the link to read on: https://bit.ly/4dczlsx #marketing #data #contentproduction #CreatedByITG

Personalization is the magic we all need, the personal touch that makes the brand closer to heart.

How can brand marketers succeed at customer engagement when 35% of them say they cannot accurately map the customer journey with the technology they have? MoEngage VP of Marketing Aditya Vempaty shares his thoughts in Total Retail. #customerengagement #martech #personalization #brandmarketing

Manu Mathew, CEO of Cohora, shares insights on how innovative strategies and brand-owned channels are revolutionizing customer engagement and driving company growth. Gain valuable tips on building lasting relationships and fostering loyalty in the digital age. https://lnkd.in/dZBBkwHe #martechinterview #customerengagement #digitaltransformation #customeracquisition #firstpartydata

#ThrowbackThursday: When Personalization Was the Hot New Marketing Trend Remember when personalized marketing felt like the magic bullet for customer engagement? Let's explore the challenges marketers faced in 2023 when implementing personalization strategies. From data silos to measuring success, marketers discussed overcoming these hurdles to deliver a truly one-on-one customer experience. While the core principles of personalization remain important, how we achieve it has evolved! What are your thoughts on personalization in marketing today? #TBT #MarketingPersonalization #CustomerExperience #ThrowbackTech

Increase your customer retention and repeat business with personalization

Part 4 of our 7 part series on the road to marketing maturity has just dropped! In this article, we dive into what we call the "Test & Learn" phase. This is where #marketing departments begin experimenting with data! They learn how to use behavioral and transactional data points together to create more engaging customer experiences. Read the rest of the article here: https://lnkd.in/erK2tqqP #MarketingMaturity #customerexperience #loyalty #Clutch

A huge reason for implementing customer centricity is the valuable connection it forges between consumers and companies. An interesting method of doing this is using crowd-sourcing or customer-led advertising that involves our consumers and their active communities. Not only do consumers trust other consumers more than brands themselves, but having a voice adds engagement. "Much like being "data-led," it's crucial to use customer insights as a foundation, but also to leave space for creativity, innovation and experimentation." #Marketing #ConsumerEngagement #Data