Mark Jablonowski’s Post

As the 2024 election cycle intensifies, political ad spending is set to surge in key states such as Arizona, Florida, Michigan, and Wisconsin. At Locality, we are tracking every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Our Expert our expert Political Team, serves both political and non-political marketers alike, giving you insight into local political ad spending in the remaining 18 States with primaries, a spending shift towards Senate races and ballot initiatives in a Presidential election cycle, and a deeper dive at U.S. Senate races where both parties are heavily investing in local ads to sway voters and secure the Senate majority.

During the 2024 election cycle, digital ad spending surged to 28.1%, doubling since 2020. Connected TV played a pivotal role, accounting for $1.56 billion of the $12.32 billion spent on U.S. political ads. Read our latest political brief for insights into the election, predictions for the future of political advertising, and how Causal can help you reach persuadable voters wherever and whenever they are consuming media.

As we count down the weeks to the first $12 billion #adspend election (up 30% compared to 2020), we know that whether or not advertisers engage in political messaging, they will be impacted by how the election influences consumer sentiment. What we’re seeing: 🗳️ A rise in #CTV:  https://lnkd.in/exDCg8uQ 🗳️ A reliance on #contextualtargeting: We’re working closely with partners such as FatTail, Inc. to run contextual-driven political campaigns. Find out more 👉 adops.com/contact-us #polticaladvertising #USelection #adops #adopsdotcom

Wondering how to optimize your campaign in the last few days before the election? Here are a few tips: 🎯 Use data to identify key voter segments like undecided or frequent voters and concentrate your ad spend on reaching them across multiple channels to maximize impact. 📊 Monitor your ad performance closely and adjust your creative, messaging, or placements in real-time based on what’s resonating with voters. 📱 Increase your presence on mobile platforms and social media to ensure you’re top of mind and easy to engage with. #PoliticalAdvertising #Election2024

With just weeks until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. Since Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations — $400 million more than Republicans during the same time period. AdImpact, which released the stats and others in a report last week, also found just 7 battleground states are set to receive 88% of future ad reservations between Oct. 10 and Election Day. More stats in my Digiday story about the report along other data on political advertising across Meta, Google and X. (Also an interesting new report from Cint, which looks at how different generations are influenced differently by political ads and brands that support political candidates.) #2024election #advertising #politics

You might hate him, you might love him, but you cannot ignore him. We assess US President, Donald Trump's campaigns, purely from a marketing standpoint, to understand what worked for him in the 2024 US elections. All his campaigns: 1. Were simple and easy to remember 2. Connected emotionally with his audience 3. Built a strong sense of shared identity Additionally, he leveraged his massive following on social media to stay relevant in the minds of his audience. #marketinginsights #whatwecanlearn #trumpsmarketingcampaigns

Kamala Harris and Donald Trump spend more than $10 billion on advertising for the 2024 Elections 🇺🇲🫨 Here’s a quick snapshot of the spending war on Google and Meta: 🟦 𝗞𝗮𝗺𝗮𝗹𝗮 𝗛𝗮𝗿𝗿𝗶𝘀: A whopping $246 million spent in just the past month, with $27 million dedicated to Google and Meta (Facebook & Instagram) ads in the last two weeks alone. Harris consistently spent more on Google ads than Trump did. 🟥 𝗗𝗼𝗻𝗮𝗹𝗱 𝗧𝗿𝘂𝗺𝗽: Close behind with $192 million in the past month, but a more modest $8,6 million spent on Google and Meta during these last two weeks. These numbers aren't just about ads: they represent the strategic choices each candidate has made about where and how to reach their audience. Harris’s commitment to Google ads, in particular, suggests a focus on maximizing reach and engagement online, where so many voters are spending their time. Perhaps the most important swing state, Pennsylvania, led with a staggering $1,2 billion in ad spending — the first state in U.S. history to break the billion-dollar mark. This election underscores a trend we’re likely to see continue: campaigns investing heavily in digital to stay relevant and drive influence. Let’s see how this digital showdown unfolds, but to all Americans: go vote, of course! 🇺🇲 Source infographics: Bellingcat

The latest data reveals how U.S. voters consume media across platforms. From ad spend shifts to programming preferences, see what’s driving voter engagement. Nielsen | #Election2024

I posted this yesterday pre-election about how a Trump victory would raise questions about the effectiveness of both US television ad spending and traditional social media (particularly #Facebook) given the differences between the Harris and Trump campaigns in their media strategies. That debate has already started post-results but, looking at exit poll data, some further thoughts: 1. When it comes to #television, one reading of the exit polls is that television may retain its effectiveness for targeting older audiences. CNN's poll showed Harris winning 65+ voters by +1 vs Trump at +5 in 2020. This was the only age demographic bloc where Trump went backwards. Given Harris' big advantage in TV ad spend, one implication is television still retains the ability to influence older audiences. 2. Conversely, the biggest shift to Trump came in the 18-29 bloc where Trump's gained +11% over 2020. When it came to social media, it was also the category where the two campaigns probably had the most divergent strategies - while both used 'traditional' social media and podcasts to reach young audiences, Trump leaned more to the latter, with Harris having a big advantage in the former. Given the end result, this will raise questions over whether 'trad' social media is effective in targeting younger audiences. The bottom one-liner: television may be able to claim it retains its effectiveness for older audiences but traditional social media may have more questions to answer over its impact on younger audiences. As usual, this is not investment advice.

It is the US elections today - Presidential and for the two Houses of Congress - and probably the major news overnight has been Joe Rogan endorsing Trump. However, I think if Trump does win today (and as a serious bettor on political events, it is probably the highlight of the year), then two consequences may be an acceleration of money shifting out of US - and note I say specifically US - television and also social media, and a questioning of how advertisers reach young audiences. Why is that case? Well, the Harris campaign has had far bigger financial resources than Trump and has also spent far more. It has run campaigns that have focused more on "traditional" areas such as television and social media (https://lnkd.in/eFEj9t3P). Trump, on the other hand, has run a campaign that might be said to be more guerilla-style in nature. Yes, he has spent on TV ads and also social media but a major plank of his strategy - particularly towards young men but others - has been to go on podcasts such as Joe Rogan's. If Trump was to win, I suspect one side-effect will be a questioning the current methods of reaching younger audiences - or even older ones - actually work. much in the same way as his win in 2016 - when Trump was also massively outspent but won - did. Back in 2016, social media was seen as key to his victory and it helped shape the perception it was the future. But it feels like that may be a bit 'old school' now when it comes to targeting demographics. If that is correct, who will benefit? Well, podcasts may see some spend. But I think it will be a case of people scratching their heads as to where they should put their spend. As usual, this is not investment advice. Ps if anyone wants to know what I think on the result, DM me :)