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Kelly provides valuable tips for optimizing social media strategies during election season. Explore her expert advice here: https://lnkd.in/g7K2ePPs #SocialMedia #ElectionSeason #AudienceEngagement #VisualContent #SocialNewsDesk

Tl;dr — In our work this cycle, campaigns that leaned bigger, longer, and more consistently into content creator work, overperformed a truly terrible environment. But Democrats simply did not have the investment or infrastructure to compete with the right-wing personalities flooding people with disinformation and propaganda. To win hearts, minds, and elections, we’ll need to change that fast. So long as our movement continues to cater to the ever-shrinking legacy media consumer, the more we will cede actual voter bandwidth to the right-wing propagandaverse. I’ll never not be devastated by last Tuesday’s results. But I’ll never stop being proud of what I saw from our content creator partners. We need to make sure more people see it too. This is our take. 

This is so important. Dems turn our noses up at influencers to our own peril. We have this idea that just because traditional paid media (TV, mail, digital, radio) has the best ROI, that it's not worth investing in influencers, especially when the sticker shock hits. Build it into your budgets people--look at the data: bigger, longer, consistent. Your mail piece isn't going to win against the disinfo network. We need multi-channel approaches, and content creators are one of those channels.

The Power of Social Media x Presidential Election: Over the last couple months, Dana White (CEO & President of the UFC) called upon the likes of The Nelk Boys, Theo Von, Impaulsive, Adin Ross and Joe Rogan to bring a unique, unfiltered interview with Donald Trump to millions. The results? 78.1 million views on YouTube — and still climbing. 500,000+ concurrent viewers on Twitch with Adin Ross This strategy connects Trump with a broader, younger audience who consumes content differently. Whether you love or hate him, this approach is undeniably effective. It’s clear that social media and platforms like YouTube are reshaping the landscape of presidential elections. Today’s digital era gives leaders direct access to audiences, bypassing traditional channels and sparking new kinds of conversations. Like it or not, social media is here to stay as a major force in politics and I expect this strategy to be used in many elections to come!

❗️🗳❗IT'S GO TIME❗🗳❗ With less than a week until the 2024 presidential election, PR and Comms have never been more crucial within the political climate, and Gen Z is showing up STRONG! 🎬 From scrolls to the polls, TikTok is making waves in the 2024 election, becoming a major influence on how Gen Z votes. I loved reading Courtney Thompson’s article on how TikTok is empowering young voters to make their voices heard—and it’s more than just playful trends. Here's what I took away: 🔹 “Canceling” the vote – Gen Z creators are calling out to "cancel" out family members’ votes as a way to stand for their own beliefs. While contributing a fun trend, it also highlights a real generational divide on issues like climate change, reproductive rights, and social justice. 🔹 Authenticity > Flashy News – TikTok’s relatable tone resonates more than traditional news. It’s clear that influencers are making complex topics accessible and motivating their followers to take action. 🔹 More than entertainment – This isn’t just content. It’s a movement. TikTok is empowering Gen Z to connect, discuss, and mobilize for change. In the final days before the election, it’s inspiring to see this generation driving engagement and stepping up at the polls. TikTok may be the new political battleground, but Gen Z is showing us all how to take a stand. 🙌 #PoliticalInfluence #GenZVoices #TikTokElection2024 #VotingMatters #DigitalEngagement

Explore how social media is reshaping the 2024 US Presidential Election, from campaign strategies to voter behavior and misinformation.

🌐 How Social Media Shaped the 2024 New Brunswick Election! 🗳️ The 2024 New Brunswick Election marked a new chapter in the province's political landscape, with Susan Holt leading the New Brunswick Liberal Party | Parti libéral du Nouveau-Brunswick to a majority victory. But behind the scenes, social media advertising played a key role in influencing voter engagement and turnout. From the Liberals’ strategic use of Susan Holt’s personal Facebook profile to the Progressive Conservative Party of New Brunswick's investment in Meta ads across platforms, and the New Brunswick Green Party / Parti vert NB's targeted messaging, online campaigning proved more critical than ever. 💡 Discover the insights and key takeaways from this election’s digital strategies in our latest blog! (link in comments) #NewBrunswickElection #NBPoli #SocialMediaAdvertising #MetaAdvertising #FacebookAdvertising #PoliticalMarketing #DigitalCampaigns

I had the honour of speaking to The Drum last week about the role of social media in the upcoming general election 🔍 As we approach another pivotal general election, the landscape of political engagement continues to evolve, with social media taking centre stage. We discussed how platforms like X, Facebook, and TikTok are shaping voter perceptions, influencing campaign strategies, and potentially swaying election outcomes. One of my key takeaway is how its almost impossible for the rules of Purdah to exist in a realtime world of social media. https://lnkd.in/eAh6zgDQ #SocialMedia #Election2024 #DigitalMarketing #PoliticalCampaigns #VoterEngagement #TechInPolitics

Social media hits the polls 🗳️ In its article on the ‘2024 Algorithm Election,’ @Little Black Book discussed the evolving role of social media in UK political parties’ mission to swing voters and communicate to different audiences during the 2024 election. Using Hootsuite’s industry-leading social listening capabilities, this article details Reform UK’s reach on social this election cycle. https://ow.ly/sWSQ50SCxiz

Is This the Most Online Election Ever? Short answer: Yes. Long answer: Yes—and so will the next one. But social strategy alone won’t cut it. Our Strategy Director Elena Claró recently shared her insights with Addison Capper for LBBonline - Little Black Book, emphasizing that “successful campaigns need to translate digital enthusiasm into real-world action—door-knocking, town halls, and grassroots mobilization are still vital to reaching individuals and communities in meaningful ways offline.” It’s about building online momentum and converting that energy into tangible votes.