Marketron’s Post

Get the facts and details on programmatic ad buys, how they work and what to avoid. #programmatic #digitaladvertising #thirdpartydigital #localmediasales https://ow.ly/omRl50QRE1A

Video + Programmatic = Growth. 🚀 Programmatic advertising (automated, data-driven ad placement) is fueling a 21.2% YoY growth in video ad spend for 2024. Don’t miss your chance to drive engagement where it matters most! #channelbakers #videoad #advertising #video

Viewability in Programmatic Advertising ll Part 1 Viewability is a metric that measures whether an ad was actually seen by a user. An ad is considered viewable if at least 50% of its pixels are in view for at least 1 second for display ads, and for at least 2 seconds for video ads. Viewability = (Viewable Impressions)/(Measured Impressions) × 100 Viewable Impressions:- Number of times the ad was viewable. Measured Impressions:- Total number of times the ad was served and measurable.

Are you looking to transform your programmatic advertising from average to exceptional? Learn the tactics that make achieving high-quality programmatic possible and the best practices for optimizing your strategy. MiQ's comprehensive guide offers actionable insights to help you refine your strategy and maximize your ROI. Read the full blog today! #globalquality #programmaticexcellence #wearemiq

📢 Unlocking the Power of Header Bidding for Increased Ad Revenue 📢 In the evolving world of digital advertising, maximizing ad revenue is crucial. One game-changing technology that's making waves is Header Bidding. So, what is Header Bidding? Simply put, it's an advanced programmatic technique where multiple ad exchanges and SSPs (Supply-Side Platforms) bid for an ad impression simultaneously before the ad server makes a decision. This allows for greater competition and, as a result, higher bids. **Why should you care about Header Bidding?** 🔹 **Increased Competition**: By allowing multiple bidders to compete simultaneously, publishers can receive higher bids for their inventory. 🔹 **Transparency**: It provides a clearer picture of the value of your ad inventory, enabling better pricing strategies. 🔹 **Reduced Latency**: With all bids coming in at once, the time taken to serve an ad is significantly reduced, enhancing user experience. 🔹 **Greater Fill Rates**: More bidders mean a higher chance of filling ad slots, ensuring no opportunity is left untapped. By leveraging Header Bidding, publishers can significantly boost their ad revenue while providing a seamless experience for users. Embrace this technology and watch your ad earnings soar! 🚀 #DigitalAdvertising #HeaderBidding #AdTech #AdRevenue #ProgrammaticAdvertising #Monetization

Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad Spending Forecast H1 2024. The year 2025 will be even better, with programmatic spending expected to total $178.25. Read more below! #directavenue #tvads #programmaticadspend #datadriven #performancemarketing

Ah, CPM – Cost Per Thousand Impressions. It’s the holy grail of programmatic advertising, the metric that keeps the wheels of the digital ad world turning. But here’s the thing: if you’re not careful, it can also be the metric that leaves you penniless and wondering where it all went wrong. #adtech #programmatic #fastchannels #fastchannels #contentmonetization #cpm #ssp #dsp #advertising #ctv https://lnkd.in/eVqv3xaS

Unlock the Secrets of SSP and DSP Performance on #CTV Ad-Sales! This "CPM for SSAI" Guide Will Make You an Expert in No Time!

Unlock the Secrets of SSP and DSP Performance on #CTV Ad-Sales! This "CPM for SSAI" Guide Will Make You an Expert in No Time!

Unlock the Secrets of SSP and DSP Performance on #CTV Ad-Sales! This "CPM for SSAI" Guide Will Make You an Expert in No Time!