Sandeep Dhauni’s Post

Programmatic digital display ad spend will grow three times as fast as nonprogrammatic in 2024 https://buff.ly/3SJoJsN #DigitalMarketing

You know what? Everyone is right—Programmatic Advertising is dead No one is making millions with advertising They are a waste of money and time Please don't start it But let me talk about the real fact of my agency for programmatic advertising🍕 - We started for our client with just $1000, no advanced fee at all - ROAS: 5x - 6k leads generated by the 1st ad campaign itself - 5000+ people purchased the product Apart from that, the picture in the post speaks for itself🐎 Wanna know the secret of how we did it? We don't rely old traditional form of advertising only in social media but move on to programmatic advertising Which top brands are using and making their products trend everywhere Dm me to know more

Display Ads and Types of Display ads in Programmatic Advertising ll Part 1 Display ads are advertisements that are delivered online that combine copy, visual elements, and call to action messaging that link to a landing page.

"Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found." Where does the other $0.64 go? Seems like a sound "investment". Here's one more >> "Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found." Carry on. (Or, give me a call and shift a portion of your budget to something you can actually own.) https://lnkd.in/esAAYwJ7 #creative #agency #brand #marketing #storytelling #makebetterinvestments

Are you looking to transform your programmatic advertising from average to exceptional? Learn the tactics that make achieving high-quality programmatic possible and the best practices for optimizing your strategy. MiQ's comprehensive guide offers actionable insights to help you refine your strategy and maximize your ROI. Read the full blog today! #globalquality #programmaticexcellence #wearemiq

In the fifth article of this series on best practices in digital advertising, we’ll explore ad optimization techniques in programmatic advertising. Discover how to adjust and enhance your campaigns to achieve better results and maximize return on investment. Read more at: https://shorturl.at/bipKU #OrganiPixel #DigitalAdvertising #Advertising #ProgrammaticAdvertising

There's a misconception about programmatic ads that they're impersonal and lack creativity. But the reality is, that programmatic advertising can be incredibly engaging and personalized. The more you embrace the technology and get creative with data, the more effective your ads can be. Don't limit yourself to traditional methods. Embrace the possibilities of programmatic advertising.

Programmatic advertising has sold you a rose-colored myth. It’s time to look critically at this digital marketing staple. #accountbasedmarketingabm #advertising #complianceandregulation #demandgeneration #realtimebiddingrtb

It's interesting how the industry standard in programmatic advertising often prioritizes increasing CTR. However, when you compare premium publishers to lower-tier ones, you'll notice that premium publishers tend to have much lower CTRs. Why? Because premium publishers attract more human traffic and prioritize preserving user experience. A real human's natural tendency is not to click on an ad immediately—they see it, unconsciously process it, and later take action when it aligns with their needs. Given this, I'd argue that a lower CTR (within reason) actually correlates with higher quality buying, while a higher CTR often correlates with lower quality. If you're a self-service buyer or an agency, it's crucial to focus on quality first and then work on increasing ad engagement. Unfortunately, this quality check is often overlooked entirely.

https://lnkd.in/gdu-psBx A long read but a really good summary of the evolution of the Banner Ad, which has turned 30. From the first ad in 1994 to an Online Ad revolution & mega click through rates to richer media with programmatic buying & real time bidding to 'Banner Blindness' & saturation - its been quite a journey. Banners are still a part of the Ad eco-system and when executed well with strong brand codes they can provide brand reinforcement at scale.