Meisha P.’s Post

Great Content Doesn’t Happen by Accident Imagine standing in the heart of a buzzing industry conference. Amidst the energy and connections, do you see what I see? A goldmine of marketing content waiting to be tapped. Rich Rodrigues recently shared the Freeman Company 2024 Exhibitors Report, which in a nutshell, covers what makes an excellent event and what exhibitors and attendees want from events.  And yet again, it highlights how folks are not utilizing the marketing power of live events. As a conference organizer, you know that in-person events aren't just gatherings; they're content creation machines, but I'm pretty sure you dread adding another thing to your plate. A seasoned content producer can be your guide to help you find the stories you want to tell. Are there key themes or messages that align with your brand’s goals? Consider which voices need to be heard. Identify the speakers, panelists, and attendees who can provide valuable insights and perspectives. Then the crew goes to work while you focus on your event. In the end, you produced a kick ass event while the crew captured a library of assets you can use all year. Three Essential Tips for Maximizing Event Content 1. Lock and Load Your Strategy Before the event, outline a content strategy that includes key themes, messages, and must-capture moments. Identify important speakers, sessions, and behind-the-scenes interactions. Set up dedicated areas for interviews and spontaneous content creation to ensure you capture high-quality, engaging material. 2. Nail Every Detail with a Professional Crew Invest in professional videography and photography to capture the essence of your event. High-quality visuals and sound will make a significant difference in how your content is perceived and shared. Use multiple cameras to cover different angles, and ensure that lighting and audio setups are optimal for every setting. 3. Give Your Event an Encore with a Post Event Plan After the event, repurpose the captured content into various formats such as blog posts, social media updates, email campaigns, and video highlights. Distribute this content strategically over the year to keep the event’s momentum going. Highlight key moments, insights from speakers, and testimonials to maintain engagement and reinforce your brand’s message. Remember, the goal is to create a cohesive narrative that extends beyond the event itself. By having a clear strategy, you can ensure that the content you capture is not only high-quality but also aligns with your overall marketing goals. This approach allows you to repurpose and distribute the content across various channels, keeping the event’s momentum alive throughout the year.

Don’t Forget Your Heart Repetition breeds contentment. While creating and executing event themes for event series, the mundane can become flat, unoriginal, or downright boring. The challenge in expertise is stepping back outside the box. I’ve recently taken on the journey of doing so with a unique event series I’m building centered around Mystery, Innovation, and Improvision. You can liken the formats to Murder Mystery Parties (without any murders). Let’s discuss the role of creativity in making events memorable and engaging: 1. Personalization as the Core of Connection: Tailoring experiences to your audience’s interests and needs ensures the event resonates deeply. Creative elements allow us to weave individual stories into a collective experience, making every attendee feel uniquely valued. I creatively scripted a storyline that incorporated personality traits, memories, interests, and passions from my attendees, since I have a personal relationship with every attendee on the guest list. 2. Innovative Engagement Strategies: Think beyond traditional formats—immersive activities, unexpected interactions, and real-time adaptability can significantly elevate engagement. Creativity is not just about visuals; it’s about reimagining how people connect and interact. For this, I developed a creative concept for a promotional video, made to create curiosity. 3. Sustainability and Ethical Innovation: Incorporating creative, eco-friendly, and ethically sourced elements into events not only appeals to modern values but also showcases a forward-thinking approach. Creativity in this realm demonstrates leadership and a commitment to meaningful change. All involvement is locally sourced, supporting our community. Creative elements can transform a standard event into a unique experience with 1. Storytelling Through Design: Every aspect of an event, from lighting to layout, can tell a story. Creative design transforms a venue from a mere space into a narrative experience, engaging all senses and leaving a lasting impression. In this case, the venue will become the set and setting where the “crime” takes place that guests will be able to investigate and solve. 2. The Art of Surprise and Delight: Introducing unexpected elements, like pop-up performances or interactive installations, shifts the atmosphere from predictable to unforgettable. Creativity thrives on surprise, sparking curiosity and excitement in attendees. I’ll be adding elements such as a confessional room, and a “mugshot” photo area so guests can have memorabilia. 3. Integrating Technology with Purpose: Creative use of technology can elevate an event from standard to spectacular. Whether through interactive apps or personalized digital content, technology should enhance the event’s narrative, not overshadow it. In this case, I’ve used the Partiful app to let my private guests RSVP while building excitement. Can’t wait to show and share this process. Follow for more.

Do you really need video for your upcoming event? Let's talk about what you stand to gain! 1. Visual Appeal: Video content is visually engaging and can capture attention more effectively than text or static images. It allows you to showcase the atmosphere, what is expected, excitement, and key highlights of your event in a dynamic and appealing way. 2. Storytelling: Videos enable you to tell a compelling story about your event, its purpose, and what attendees can expect. This narrative approach can create an emotional connection with your audience, driving interest and engagement. This is one the most important aspect of a video that keeps the audience intrigued and inquisitive. 3. Demonstration of Value: You can use videos to demonstrate the value and benefits of attending your event. Highlight key speakers, sessions, entertainment, networking opportunities, and any unique experiences that set your event apart, in a grand style. Your audience with the way the value is demonstrated can easily pick interest and decide to attend. 4. Wider Reach: Video content can be easily shared and distributed across various platforms such as social media, websites, email newsletters, and online ads. In this case, I as the video editor will have your video edited in different formats that can allow you to post on different platforms. This helps to reach a broader audience beyond your immediate network, potentially attracting new attendees so long as the video is appealing. 5. SEO Benefits: Imagine if you have a good SEO writer or skill but you do have videos to add it up, terrible! Videos can improve your event's online visibility and SEO rankings. Platforms like YouTube are powerful search engines in their own right, and optimizing your videos with relevant keywords can increase the rate at which it is discovered. Not only YouTube, but every other platform. 6. Engagement and Interaction: Video content encourages interaction and engagement from viewers. You can use videos to solicit feedback, answer FAQs about the event, or even conduct interviews with speakers, fostering a sense of community and anticipation. This positions you as a master planner. 7. Memorability: Visual and auditory cues in videos can help people remember details about your event more effectively compared to text or images alone. This will register the details of your event in their minds. 8. Cost-Effective: Creating and sharing videos doesn't always require a significant budget. My price tag is affordable and with different video services that can suit your need! In summary, leveraging video as part of your advertising strategy can significantly boost awareness, engagement, and attendance for your upcoming event by effectively showcasing its unique offerings and compelling reasons to participate in a professional style. The attached video was created for the ETEXl Summit 2024. Send me a message now to get your video need solved. #Techevent #Leadership #Videoediting #Videoeditor

Ever wondered how some events keep buzzing long after they're over? The secret sauce is top-notch content coverage. Drawing from one of our Client's Mom's Glow Up - not only did these amazing women create an event that was memorable for their guests, but they took the opportunity to get value from it through content as the currency. They didn't just capture moments; they armed themselves with the content they needed to tell stories that would resonate with their audience before and long after the event was over. Here's a peek into what they did: Pre-Event Buzz: Prior to the event they did a professional brand photo shoot featuring the event planning team, and had shutterb capture BTS so that they would have content to give a peek behind the planning process and create excitement for their event. Invested in High-Quality Visuals: They hired a shutterb, professional photographer and videographer to ensure the event looked as amazing in photos and videos as it did in person. Testimonials and Interviews: Took the opportunity to create a collection of testimonials from attendees, speakers, and sponsors to get real authentic experiences for credibility and human interest. Highlight Reels & Recapz: Created captivating highlight recapz that showcased the best moments of the event for social media, and in future marketing campaigns. Repurpose Content: Event planners, speakers, and sponsors now have a library of content to turn into blog posts, social media snippets, and email newsletters to keep the event in the conversation and drive continued engagement. In short great content isn't just about pretty pictures; it's a powerful tool to maximize your event's ROI and ensure it delivers long-term value.

Let’s talk EVENT content… It’s awesome to see how many events there are out there, especially in B2B circles. It shows how hungry people are to gather, learn, and share experiences together. When you are making a significant investment in an event you shouldn’t walk away with some pics and a highlight reel! Below are a bunch of content ideas you can execute to optimize the impact. If you need an experienced content producer and strategist hit me up, happy to help! > Man on the street interviews- find a person on your team who loves to talk to people and capture raw interviews. Come up with potential themes and questions to support that theme. Make it fun and interactive. This will draw people into your booth and give you a bunch of content to publish during the event. > “Live” podcast- if you have a podcast bring the show to the floor and produce a live show at the event. This can be done at your booth or if you don’t have a booth you can rent a small room at the venue. Broadcasting live on YouTube or other channels is an option or recording and editing post event is always an option too. > Client/partner interviews- while your clients and partners are together…take advantage. It’s a good opportunity to grab short solo interviews, testimonials and more either at the booth or in a space at the venue. If the venue doesn’t support it, see if your hotel will or an Airbnb could be an option. > Host or participate in a panel- depending on the event or venue this may or may not be an option. Regardless, it is a great way to promote your brand and thought leaders on your team. The key is to be able to capture the session with your own team if possible so you own the recorded assets. > Product or platform demos- many of you have products you want to demo and your best presenters are likely at these events showcasing your latest launches. Best thing to do is before or after the floor is open film the presentation when there isn’t a crowd to manage.

Event marketing hasn't changed in 20 years. - You shell out huge amounts of cash for a booth. - You get a badge scanner. - You lure people in with swag. - You talk to uninterested people to get a vanity scan. - You chalk up the wasted budget to "we had to be there" Event marketing is no different than direct response ads trying to convert the 2% in market vs. going after the 98% that aren't. And we've all pretty much agreed that marketing to the 98% has a ton of benefits. So why hasn't that filtered over to event marketing? Weeeeell, it is now. We've pushed the envelope with our sponsorships for Goldenhour this year, and guess what... As an attendee, you're actually going to LOVE talking to sponsors. Because we actually DID it different, instead of just SAYING it was different. and you get something you actually want, content. Hear me out: None of our sponsors have a booth. None of them have a badge scanner. Instead, we gave them a dedicated camera operator, a concept for a show, and a place to record it with an active audience that can take part if they want. We've got three content activations that are going to be happening live. here's a sneak peek at one to paint the picture: We created the Goldenhour Studio, presented by Vimeo. You'll come into the studio, where you'll see a camera, microphone, large screen, and a video editor. You will sit down and record a short-form video. This can be you talking to the camera directly, a short-form interview, or anything else you can think of. (we will also have some prompts if you need a nudge) The editor will be editing your video in real time with Vimeo's text-based editor on the big screen for everyone to see and return your video to you in minutes so you can post while you're still at the show. You get: - video content to share with almost no effort involved Sponsor gets: - awareness of their new product (text based editor) to a captive audience and a way to demo it that actually provides value. Nobody gets: - a hard pitch or enrolled in a sequence. This is the future of event sponsorships -- wins for everyone involved. Cya at Goldenhour next week!!

Experiential Content Marketing. It's a thing. And it's the best way to mitigate risk at events (by needing less people to create big impact), Create word of mouth (co-creating something with someone gets them to share about it more than a passive content experience), Increase ROI (by extending the lifetime value of the event with content that can live forever) This is as good an execution on it as I've ever seen, but people shouldn't throw the baby out with the bathwater- It's the thinking behind it that is easiest to "steal like an artist".

🌟 Unlock the full potential of your event content! In our latest blog, we delve deep into the art of repurposing event content for extended reach and engagement. From captivating presentations to insightful panel discussions, every moment holds value beyond the event curtains. Discover practical strategies to transform event highlights into lasting impressions, driving ongoing interest in your brand. Learn how to craft compelling social media posts, engaging blog articles, and impactful email campaigns that resonate with your audience long after the event ends. Ready to unlock the gold mine of event content? Dive in now! 🚀 #EventMarketing #ContentStrategy #EngagementBoost https://hubs.ly/Q02xYb0J0

Day 3 of celebrating our developers and the incredible features they've launched on the Zuddl platform! 🎉 Content is king at any great event. To make your events memorable and impactful, it’s crucial to provide valuable information to your attendees. Zuddl simplifies this process, enhancing both virtual and hybrid events. Say goodbye to disengaged audiences and technical glitches, and hello to seamless, interactive sessions that captivate attendees, whether they’re joining in-person or online. Here’s how Zuddl enhances your events: 👉 Interactive Content Creation: Zuddl empowers you to build interactive and engaging content that captivates your audience. Utilize tools like polls, Q&A sessions, and interactive quizzes to keep your attendees engaged, no matter where they are. 👉 Seamless Content Integration: Easily integrate multimedia elements such as videos, slides, and graphics into your events. Zuddl’s platform ensures that adding and managing these elements is straightforward, enhancing the visual appeal and interactivity of your sessions. 👉 Real-Time Engagement Metrics: Gain insights into attendee engagement with Zuddl’s real-time analytics. Track engagement levels, participation rates, and audience feedback to continuously improve the content and format of your events. If you are an event marketer who is looking for an effective way to improve the experience of your virtual or hybrid events, check out the blog below for more information ⬇ #events #eventmarketing https://lnkd.in/gUwSMatJ

Advice from Dan Stock - the 'Event Planning' Man Dan Stock is our PR & Content Account Director, and is a gun at producing top-tier media events. After all, he used to be on the media side! Hear what he has to say on event planning: Over the past few months we’ve held a number of successful media events for clients, including launching the inaugural Victorian Mother of the Year award for The Y (YMCA); a first-look at Melbourne’s newest (and Flinders Street’s highest) rooftop bar, Fleet; and bringing 17 Grampians winemakers to Melbourne for Grampians in a Glass. Here are three key takeaways: 1. Choice of venue is key: While media will generally be more inclined to attend an event held in a new space, it’s equally important the venue aligns with the overall event vision - The Y (YMCA) launch was held on the 35th floor of the Sofitel with its incredible views across Melbourne to highlight the all-encompassing aspect of the awards; the Grampians Tourism event was held at Victoria by Farmer’s Daughters, a venue that purely champions Victorian produce. 2. Same old doesn’t cut it: Whether it’s media, influencers or other content creators, busy calendars and schedules only open up if the event is innovative, unique or a “first-look.” For example, Grampians in a Glass featured participatory cellar door stations throughout the venue, an online “wine personality” quiz and interactive games through the evening - a far cry from three-courses-with-matched-wines. 3. Content is king: Just as it is for other aspects of a marketing plan, the content of an event needs to be carefully considered - whether that’s a compelling keynote speaker (Jo Stanley’s heartfelt, moving and funny insights on motherhood launched the Victorian Mother of the Year award with pitch-perfect aplomb), audio-visual interest (3D holograms and golden human statues at Fleet) or interactive storytelling (matching personality archetypes with Grampians wine varietals) creating content moments of surprise and delight helps ensure the event lives on outside its real-time and place.