Marketer Tips’ Post

Spotify will keep remote work. For those of us who know adults, maybe even are adults, this makes sense. We can trust and respect them. While this (trusting and respecting adults) seems like the bare minimum, many organizations are not keeping remote work. 💯 The part that’s not ever (OK, OK, often) challenged is the second bit of that common phrase - “then treat them like children”… So, since we challenge preconceptions of conventional schooling and working, let’s not stop with our assumptions about adults. 👉 What does it mean to treat adults with respect and trust? 🤷♀️ How does that differ with children? Even if you aren’t called to revolutionize education, the future of work relies on children, no? Can you imagine if children learned to be respected and trusted, to think critically and to collaborate, to be self-directed and work towards a goal? When we do the early bits of life differently, it’s easier to reimagine the mid and later ones too. Ponder on a Saturday together? #respect #trust #lean #leadership #continuousimprovement #theotherci #consciousness #improvement #remotework #autonomy #work #school

Spotify Says Employees Aren’t Children... and I Couldn’t Agree More! When Spotify dropped that headline "Employees are not children" it hit home 🧠✨ Flexibility is key, and as someone who’s seen it firsthand, I can confidently say: happy teams equal happy businesses. At Khatta Meetha Media, we’ve built our culture around trust, freedom, and dare I say it fun. Allowing flexibility isn’t just about remote work, it’s about empowering people to do their best work in the way that suits them. When you give your team the #freedom to choose where and when they work, the results speak for themselves: 💡 #Creativity skyrockets. ⚡ #Productivity goes up, not down. 🤝 #Collaboration feels more genuine, less forced. So here’s to Spotify and to all companies that get it! Flexibility isn’t a perk, it’s a productivity booster 💪 Let's keep the happy vibes flowing, because when the team’s thriving, the business is always vibing. (📷 Anna Chernyshova) #spotify #work #ethics #remote #culture #jobs #creativity #teambuilding #WFH #productivity #growth #freedom

Monday’s reflection: Trust breeds creativity! I came across this Spotify campaign that stopped me in my tracks: “Our employees aren’t children. Spotify will continue working remotely.” This message is bold yet simple, and it highlights something we don’t talk about enough: trust in the workplace. Empowering employees to work in ways that suit their needs doesn’t just boost morale, it fuels innovation and fosters a culture of mutual respect. Flexibility is more than a perk, it’s a strategic advantage. When we trust our teams, we give them the freedom to thrive, think outside the box, and show up as their best selves. I’m wholeheartedly in favor of approaches like this that align with the future of work. What’s your take?

The future of work is about trust and freedom. Not physical presence or micromanagement. ☑ Spotify and Deel are getting this right. A flexible schedule isn't a privilege; it’s a must. It's proof you hired capable adults who deliver results. Companies like Spotify and Deel understand this. They’re leading the way by trusting their employees and focusing on the results, not the hours clocked in. This shift is essential. It shows respect for employees' time and acknowledges their ability to manage it effectively. Flexibility in work schedules is no longer a luxury. It’s a necessity. It’s about empowering people to work when they’re most productive, not chaining them to a desk from 9 to 5. When you trust your team, you enable them to thrive. They’ll feel valued and motivated to deliver their best work. Let’s embrace this change. Let’s focus on impact and trust, not on outdated work practices. Hiring globally is a tough challenge. → I am helping C-levels on how to deal with it. Send me "GLOBAL" by private message on LinkedIn, and I'll happily help you (without any call).

🔄 Are you Team Spotify or Team Amazon? If you can’t hit your targets in the office, it might be a sign you need more discipline to work independently, or perhaps... you need more coffee ☕ 😜. Sure, some bosses lean towards micromanagement (and we all know how fun that is), but delivering results is the best antidote to that! Results speak louder than constant check-ins, and hey, maybe your boss just wants a daily weather update on your progress 😅. In the end, if you’re getting the job done, they should probably thank you for working smarter, not harder... or at least buy you the next coffee! 😄 Consistent results open the door to have a real conversation and discuss new proposals 🍃🌲. #RemoteWork #TeamSpotify #WorkFromAnywhere #Productivity #FutureOfWork #Micromanagement #WorkLifeBalance #EntrepreneurMindset #Leadership

The Benefits of Remote Work: A Professional Perspective 1. Increased Productivity Remote work often enables employees to focus on tasks without the usual office distractions. Studies show that individuals working from home tend to be more productive, as they can tailor their environment to suit their needs, avoid lengthy commutes, and experience fewer interruptions. This focused environment leads to higher quality output and more efficient use of time. 2. Enhanced Work-Life Balance Remote work allows employees to better manage their personal and professional lives. By eliminating commute times and providing a more flexible schedule, employees can allocate time to family, personal interests, and self-care, which ultimately reduces burnout and boosts overall job satisfaction. A healthy work-life balance is key to maintaining long-term productivity and engagement. 3. Access to a Broader Talent Pool For organizations, remote work opens the door to a global talent pool, allowing them to recruit the best talent regardless of geographical location. This approach not only strengthens the team with diverse perspectives but also provides companies with a competitive edge in hiring. 4. Reduced Operational Costs With employees working remotely, companies can significantly reduce overhead costs, including office space, utilities, and supplies. Lower operational costs free up resources that can be reinvested into other areas, such as technology, training, or employee development. 5. Environmental Impact Remote work reduces the need for daily commuting, which contributes to lower carbon emissions and a reduced environmental footprint. For companies with sustainability goals, promoting remote work is a straightforward way to support environmental responsibility. 6. Greater Flexibility and Autonomy Remote work provides employees with the flexibility to structure their day in a way that maximizes productivity. This autonomy fosters a sense of trust and empowerment, leading to increased motivation and accountability. When employees have the freedom to manage their own schedules, they are often more committed to delivering high-quality results. 7. Improved Employee Retention Offering remote work options has been shown to increase employee retention. Employees value the flexibility and autonomy that remote work provides, which can improve loyalty and reduce turnover. Companies that embrace remote work are more likely to retain top talent in today’s competitive job market. In conclusion, remote work offers tangible benefits for both employees and organizations. By enhancing productivity, promoting work-life balance, reducing costs, and attracting top talent, remote work is increasingly becoming a strategic advantage in the modern workplace.

In a world driven by impact and innovation, it’s astonishing that some companies still equate productivity with ‘being visible’ rather than ‘delivering results.’ This old-school mindset of managing by seeing people milling around instead of valuing real contributions needs to be dismantled. Time for organizations to catch up: trust empowers, and results speak louder than presence. 😏

It seems reasonable to anticipate a further shift to remote work around 2025-2027, as pre-pandemic lease expirations peak. Working in close quarters with others can bring benefits that are hard to quantify, but these decisions should be purpose-driven. A person with a clear, concise purpose will be productive—no matter where they work. Someone who lacks direction might benefit from guardrails and oversight, though this seems more of a management issue than an office location one. The world is changing, and sectors like commercial real estate and business practices will need to evolve to keep up. Those who prepare now will be better-positioned for the future.

"Either trust them or don't hire them". The worst is working for someone who does neither but acts as if they do. I have the unfortunate experience working with someone who claims to empower their team while simultaneously micromanaging, yet fails to provide clear direction, creates a challenging work environment. The inconsistent decision-making and lack of commitment to stated positions undermines team effectiveness. This experience has reinforced (and revalidated) in me the importance of aligning oneself with leaders who possess both demonstrated expertise and practical experience - those who can provide clear guidance based on real-world understanding of the challenges at hand.

Spotify’s approach says we trust you to get the work done wherever you are. Love this quote from their Chief Human Resources Officer Katarina Berg who said, "You can't spend a lot of time hiring grownups and then treat them like children". Spotify recognising that great work can happen from anywhere and that’s why they will win the talent game. #remotefirst #returntooffice #workplaceinnovation #flexibleworking #globaltalent