Evan Lee

Make your #CyberMonday campaigns irresistible! 🎯😎 This guide from Shopify is filled with innovative ideas designed to attract shoppers, boost sales, and create a memorable experience this holiday season. From interactive promotions to loyalty rewards, the strategies outlined here are aimed at maximizing your reach and revenue. 🔥🛍 https://lnkd.in/gA943mku #CyberMonday #BFCM2024 #EcommerceTips #HolidayMarketing

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Understanding customer behavior inside the store is essential for both retailer and brand. If you are attending Retail Technology Show, don't forget to check out "What's In Store for Retail Media Networks" hosted by Scala #RTS2024 STRATACACHE Walkbase #innovation #technology #Consumerproductgoods #retailers

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You're not just hitting targets, you're making bullseyes! 🎯 ABM isn't just a buzzword; it's a game-changer for B2B marketers. At PinkPiano Inc, we've got over 15 years of ABM expertise ready to amplify your ROI. 🚀 Ready to get strategic? 📈 Let's personalize your approach to hit those high-value accounts. Get Started at https://lnkd.in/dMHi68nF #ABMStrategy #B2BMarketing #MaximizeROI

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Be sure to read my article now life on MarketingProfs’ site. It’s an excerpt from my new book on how and why we need to marketing data strategies within our organizations. #marketingdata #datadrivenpersonalization #marketingprofs

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The latest browser market share in Canada is 48% Chrome. A majority of the web is already cookieless. There is no time to waste. Advertisers need to push ahead even faster to futureproof digital strategies for a cookieless world. Push ahead as if the deadline hasn't changed and use this new window to test & learn different approaches. Refine and tweak your audience and measurement strategies as new learnings are uncovered. Waiting around for Privacy Sandbox to be perfect is a losing proposition.

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🌟 Shaping Advertising Success for 2025 🌟 The future of advertising is now, with a projected $17.5B spend in Canada alone. Are you ready to lead? In our latest report, we explore four key strategies to elevate your campaigns: AI-driven personalization, the surge of video and interactive content, privacy-first practices, and omnichannel, purpose-driven marketing. Discover how APEX’s geolocation insights, audience data, and commitment to ethical data handling can make 2025 your most successful year yet. Let’s connect and unlock the power of a data-driven approach for the evolving digital landscape! #AdTech #MarTech #MobileMedia #CTV #Advertising #OmnichannelAdvertising

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Congratulations to lululemon for ranking as the 3rd Most Valuable Brand in the 2024 #KantarBrandZ Most Valuable Canadian Brands and entering the Kantar BrandZ Top 100 global ranking this year for the first time. Their global growth combined with strong brand equity have propelled this brand to new heights in 2024. Read more in the report: https://lnkd.in/e2KThJD4

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Did you know that Gen Z makes up a staggering 20.67% of the U.S. population and 17.6% of the Canadian population? 🤔 Imagine the influence they wield in shaping the marketing landscape. Curious to explore how this generation is reshaping the future of marketing? Delve into this thought-provoking article with me and uncover the insights that are sure to leave you intrigued. https://buff.ly/3U3NB0p So, how exactly is Gen Z changing marketing? Let's break it down: Authenticity is key: Gen Z craves authenticity and transparency from brands. They can spot inauthentic marketing efforts from a mile away so it's crucial for marketers to prioritize genuine interactions and showcase real values to earn their trust and loyalty. Visual and content-driven: This generation is highly visual and content-driven, favouring short-form visually appealing content like videos, memes, and stories. Marketers need to diversify their content strategies and meet Gen Z where they are most active to capture their attention. Socially conscious consumers: Gen Z values brands that align with their beliefs and values, expecting them to take a stand on social and environmental issues. Marketers must demonstrate genuine commitment to social responsibility and sustainability to resonate with Gen Z and build lasting connections. Influence of influencers: Influencer marketing is on the rise among Gen Z as they seek recommendations and endorsements from peers and trusted influencers. Brands that leverage authentic influencer partnerships can effectively reach and engage Gen Z audiences, amplifying their message using authentic and minimally edited content. So, there you have it – Gen Z is reshaping marketing as we know it, and it's up to us as marketers to adapt and innovate to meet their evolving preferences and expectations. Dive into the article for even more insights and inspiration on how to connect with your Gen Z audience! Are you ready to embrace the changes and adapt your marketing strategies accordingly? #GenZMarketing #Authenticity #Innovation

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Rethinking Digital Reputation Management Insights from DigiMarcon Canada West 2024 While some equate digital reputation management to simply Googling names or funneling budgets into PPC ads, my perspective has evolved, particularly after digesting insights from Daniel Lemin at #DigiMarCon. It's a strategic game of foresight, akin to chess, where proactive moves are paramount. Daniel Lemin’s talk at #DigiMarcon emphasized that 83% of leaders acknowledge online reputation as a key business risk, a mere 23% feel equipped to manage it effectively. It’s a clear disconnect that signals an opportunity for transformation. I've absorbed a powerful framework and tools that Daniel presented, which are critical for fortifying a company’s digital presence against multifaceted threats. The approach is comprehensive, blending cybersecurity vigilance with savvy communication tactics. Digital reputation isn't just about crafting a narrative; it's about protecting it with a moat of strategic foresight. Let's not wait for the storm to hit; let's build arks. Because when it comes to reputation in the digital age, an ounce of prevention is worth a pound of SERP cleanup. #DigitalReputation #Digimarconwest2024 #BrandResilience #MagnoliaCommunications #daniellemin

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🌟 Client Success Spotlight: Hemline🌟 Challenge: Managing data from 30+ stores was cumbersome for Hemline—until Glew stepped in. 🚀 Glew's Solution: ◾ Unified Data across their tech stack: Shopify, Shopify POS, Klaviyo, Meta, Google Analytics, Google Ads ◾ Centralized Inventory Dashboard ◾ Enhanced Data Management with a single KPI dashboard ◾ Advanced Sales Tracking & Customized Reporting for better transparency and decision-making ◾ Optimized Performance Monitoring through automated, insightful reports From Hemline’s COO, Katie Pierce: "Before Glew, compiling reports took days, if not weeks. Now, our franchisees receive timely insights daily, empowering them to excel." With Glew, Hemline transformed data management from a chore into a driver of growth! 📈 🔗 Full case study here: https://hubs.ly/Q02HXYzk0 #DataIntegration #RetailTech #ClientSuccess #Glew #Ecommerce #Shopify

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Marketing workloads aren’t always steady. Product launches, events, or even team changes can create spikes that stretch your resources thin. At MARCOMM Inc., we’re here to help during those busy times. Whether it’s covering leaves, clearing backlogs, or managing seasonal demands, we provide expert marketers ready to step in and keep your projects moving. Let’s connect to discuss how we can support your team when it matters most.

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Happy Friday! See you in Canada 🇨🇦 next week. Let me know if you will be in Toronto for eTail™ Let's meet up and chat all things CTV and Programmatic. Keynes Digital #eTail #Canada #CTV #DigitalMarketing #Programmatic #Advertising

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As Connected TV continues its rapid growth in households, it's important to know the facts when deciding where to spend your budget. Download our Free - 5th annual Canadian Video On Demand Evolution Study below This year, of all TV streamers:  - 69% are addressable, up from 59% last year (+17% YoY) - 74% have taken action from ads seen on TV - 47% are FlexiVODs, TV streamers planning to make some change to subscription TV streaming services they use in the next 12 months - 46% use ADSVOD, an ad supported subscription service, up from 31% last year (+48% YoY) #ROKU #Advertising #VODEvolution #TVStreaming #CTV #AVOD #ADSVOD

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If you are in a non-marketing leadership role, it is worth understanding how share of voice works (especially during economic slowdowns). Essentially, if you keep your advertising budget consistent while your competitors cut back, your money will go further. - #shareofvoice #economics #leadership #marketing #ohcool

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🎧 Driving growth through data democratization is a hot topic for marketers. I had the pleasure of hosting Scott Megginson, President of Kantar on our Canadian Marketing Association podcast to discuss how businesses can unlock growth in the face of change. 🔍 Listen to learn: 👉 How marketers can navigate seismic shifts in consumer behaviour and the research industry to drive meaningful growth. 👉 What do frustrated Canadians really want - and how can marketers step up to inspire them? 👉 The surprising factor that sets high-performing companies apart. 👉 Why Kantar is giving away its most valuable asset to marketers for free. 👉 Will you thrive or be left behind? The AI revolution in research and insights is here. Kantar is also offering free access to their BrandZ study, which provides robust global and Canadian research on a vast selection of brands. It's a powerful resource for marketers. Tune in now for actionable tips to future-proof your marketing strategy: https://lnkd.in/g2FmSmhY #Marketing #Insights #CX #Innovation #Podcast #MarketingPodcast #AI

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