Justin Rawlins’ Post

Not everything has to be shoppble. I’ve seen this YouTube format used for so many ads that don’t feel like they’re designed for short term response / sales. There’s great opportunity to connect ‘brand’ and ‘performance’ with #ConnectedTV, but losing over half the screen space to a QR code that’s almost as big as the video feels like wasted media budgets. #CTV #retailmedia #commerce #ecommmerce #digitalcommerce

🔍 #SuccessStory Spotlight: Milanuncios Achieves 30%+ User Growth and 23% eCPA Reduction with AVOW and Mobile OEM Advertising! 📲 Milanuncios, one of Spain's largest classified ad platforms, partnered with AVOW to scale user acquisition and lower costs. Want to know how we did it? Swipe through the details below, and for the full story, check out the case study here: https://lnkd.in/eKpw7vyq #AVOW #Milanuncios #MobileOEMAdvertising #CaseStudy #AppGrowth

Channel 4 has published its 2023 results which show that last year was a challenge: with the advertising market failing to recover after a difficult start, the unpredictability led to an unexpected YoY drop in content expenditure. In 2024, however, advertising revenue is expected to be flat, which provides a more stable planning base. Recent volatility has tested the broadcaster’s flexibility and proactiveness, above its competitors who are more insulated. Diversification efforts should continue in order to secure a consistent return of benefits from Channel 4 to the sector overall. Read here: https://lnkd.in/eZP6stNi

📈 Exciting Update on Canada’s Digital Ad Landscape for 2024! 🇨🇦 According to the latest report from Research and Markets, mobile advertising will account for over **54.6%** of total ad spending in Canada next year. After a slower growth period in 2023, the ad market is set to rebound, driven by the rise of mobile formats and renewed investments in connected TV (CTV) and retail media. Key Highlights: - Mobile Dominance: More than half of all ad spending will be mobile-based. - Growth Areas: Connected TV and retail media are emerging as crucial channels for advertisers. - Data Insights: The report includes exportable files and insightful charts to help in quick decision-making. With these trends, it’s clear that adapting to mobile and digital formats is essential for any marketing strategy moving forward. #DigitalMarketing #Canada #Advertising #digitradmedia #MobileAds #ConnectedTV #RetailMedia

 The advertising industry in Australia is enduring a tough FY24, with February spend down by 6% versus Feb-23 (according to SMI). There were falls in every category. Digital and audio fared best while television fared worst. This comes after SMI reported that total spend in CY23 was down 2.7% vs CY22, with spend slowing towards the end of the year. The underlying issue is subdued economic growth. We forecast a return to ad spend growth after FY25, but next year will be sluggish. Want to stay up to date with the latest insights into #media, #telecoms and #digitalinfrastructure in Australia and New Zealand? Subscribe to our free newsletter. https://lnkd.in/gwUvKzv

Did you know that e-commerce is not just the domain of Gen Z users! The ‘35+ age group’ amongst ZEE5 users are increasingly progressing in online spending. Collaborate with us to target the Gen Y users effectively by utilizing distinct insights! #SayItOnZee5 #99ReasonsWhy Follow our page to know more about ZEE5 advertising solutions.  #OTTAdvertising #OTTMarketing #AdvertiseNow #Brandlntegration #ZEE5 #AdWorld #DigitalPayments #ECommerce

CTV Campaign Tip #1 Supply Path Optimization (SPO) Every advertiser investing in CTV should have a solid strategy for what you want to buy and who you should buy it from. It sounds simple but it is often where most mistakes are made. Especially if you are new to CTV. For the best results prioritize who owns the inventory over who has access or can sell the inventory. Sure, you can buy sushi at the grocery store. But is that the best option? A solid SPO strategy will: - Lower costs / CPMs - Reduce or eliminate exposure to fraud - Improve transparency - Deliver your impressions into higher-quality inventory Far too many CTV campaigns look like the example below. With the long tail of “other” making up hundreds if not thousands of apps you have never heard of. Significantly increasing your exposure to fraud. And tanking the impact of CTV in your marketing mix. If you're not sure what your SPO strategy is or where your CTV campaigns are delivering you should ask. Require transparency and make sure you are getting the best stuff at the best price.

True or False? 🤔 Test your CTV knowledge 👇 Discover more stats and insights in our free report, created in collaboration with AppLovin and Adjust: https://hubs.ly/Q02NNb5h0 #CTV #FullFunnel #MarketingStrategy #AdvertisingTrends

If you're at the Digital Dealer Conference & Expo in Vegas this week, please stop by the JamLoop booth and see what we can do for your dealership! #streamingmedia #streaming #digital #media #advertising #marketing #branding

📣UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023.   💡 Did you know this marks the first time that advertising spend in Q3 has exceeded the £9bn mark? The UK advertising market is now predicted to grow by 6.4% in 2023, reaching a total of £37bn and in 2024, we expect to see more channels experience growth again, as the ad market is set to reach £39bn. Read more via Campaign UK now ⬇️ https://lnkd.in/eF-aFwqw