MARKETECH APAC’s Post

As you've probably seen in news feeds this week, Pinterest launched a 'browse by body type' for searches in women's fashion. It promotes inclusiveness and a more personalized online shopping experience. But this article shed new light about another benefit... A decrease product returns. "In 2022, product returns resulted in $816 billion in lost sales for U.S. retailers alone, according to a report by the National Retail Federation and Appriss Retail " 11% of leading brands surveyed by Coresight Research cited the products not measuring up to online images as the reason for returns and 69% of respondents said that returns are a significant business challenge. Also, the technology promotes a sustainable practice of less shipping. So it's not just an innovative browsing experience, it's also saving money and decreasing carbon footprint. Good stuff 🌎 ------- Follow me and KingPin Services - Pinterest Ad Agency for more Pinterest developments and Pinterest Marketing strategies #ecommerce #pinterest #ai

The #1 problem preventing mass fashion from succeeding at social commerce? They’re boring... Plus they don't have any tools to stay in tune w/the zeitgeist Blanding is the very definition of mass fashion The bland damage has been done: the highest number of stockouts in history & unsold inventory happening simultaneously Only off-price + fast fashion is thriving This is literally the worst time to be boring The rise of new competitors used to just be other big boring brands – but now it’s anyone w/ an iphone + idea Video is THE anchor of the revolution Our market was decimated from individuals transforming ideas into shared conversations + viral trends Yet, there is a deep knowledge gap for those needing to understand what’s trending & how to constantly remain culturally relevant to sell their things Speed of relevant content is vital in social commerce unless you consistently know how to speak to individual's specific interests w/empathy Also the opposite of mass There’s an AI revolution underway & brands won't be able to participate in the upside if they don't organize around Indvidual's needs Consider that TikTok's predecessor Toutiao (also owned by ByteDance) pioneered AI recommendations for short form video in China in 2012 They have a 12 head start to the video personalization era Our Gen Z most closely resemble digitally native Chinese consumers who bypassed ecommerce and went straight to social mcomm 15 years ago It's an important distinction b/c they trust the recommendation I would want to know that today #claquettes are trending on TikTok right this second It's a variant of the broader "coquette" trend btw An aesthetic characterized by playful, girlish expressions that embrace femininity + whimsy The exec bros are vomiting right now loool Interesting that Rihanna is launching a hair accessories brand TODAY #iykyk I would want to know the #1 trending product on TikTok Shop is the Bio Sun Stick pro w/ a 3,257.38% sales growth this week - feels important stay at home consumer turned creator reviewer @myriumwho getshealthy is the #3 TikToker for this week She joined TikTok for the 1st time in May!!! Her CONTENT beat out 99.9%... Passive consumerism is gone According to Europol 90% of all content will be ai-generated by 2026 Consumers will scale themselves... 74% of consumers walked away from purchases simply b/c they felt overwhelmed last year according to Accenture What do you think will happen when everyone has access to create hundreds of videos a day? Reminder: Kling, a text-to-video model from Chinese Kuaishou Technology was released 2 days ago enabling the production of up to 2-minute video content in 1080p 30FPS quality it's freakishly real looking Infinite content means community & curation is the biggest opportunity But again, that massive knowledge gap has to close in order to participate #thegreatfashionreset #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore

🚨 Is Google steering gender bias in fashion search results? Our SEO Lead Alex Moran had dived deep into the world of clothing search results on Google, and his findings are eye-opening. 🔍 Understanding this bias can be key for eCommerce businesses to help improve visibility and reach the right audience. Check out our latest blog for insights on: ✅ How Navboost and search volumes shape results ✅ Why gender-specific terms could give you an edge  ✅ What brands can do to optimise for SEO 🔗: https://lnkd.in/dqyAw5C4 #SEO #DigitalMarketing #GoogleSearch #GenderBias #eCommerce #FashionMarketing #SearchOptimisation #SEOstrategy

🛍️ How to Use Instagram Reels to Boost Sales for Women's Clothing Stores Shopify store owners in the women's clothing niche are always looking for new ways to attract customers and increase sales. One effective tool can be Instagram Reels combined with shoppable video technology, such as Storista. Here are some practical tips on how to use this strategy: 👗 Create Reels tailored to your target audience: • Showcase your products in action on models with different body types • Share useful styling tips, color combinations, and accessorizing advice • Use real customer reviews to build trust 🔍 Optimize Reels for discoverability: • Use relevant hashtags related to your niche and products • Choose popular music that matches your brand's mood • Write captions that encourage engagement and discussion 🛒 Simplify the buying process: • Integrate a shoppable video service so customers can make purchases directly from Reels • Ensure the checkout process is as simple and user-friendly as possible 📊 Analyze and adapt: • Track which products and types of content resonate most with your audience • Test different formats and styles of Reels to find the most effective ones • Regularly review analytics and make adjustments to your strategy 🌈 Showcase your product range: • Display items in various colors and sizes • Suggest ways to combine pieces to create complete outfitsIt's important to remember that results may vary depending on the specifics of your niche, business size, and target audience. Implementing a new marketing strategy requires time, resources, and continuous optimization. However, with the right approach, Instagram Reels and shoppable videos can become a valuable addition to your marketing mix and help increase sales. #MarketingForClothingStores #InstagramMarketing #ShoppableVideos #BusinessTips #Storista

“Imagine a company that addressed single women about their pending nuptials or congratulated women on their first child even though they never have been pregnant. These are just a few of the marketing snafus in over recent months by big companies ( Pinterest and Shutterfly, respectively). All the hype in marketing these days is about personalization. The idea is making every interaction highly relevant and tailored to a specific individual, based on his or her online, social or app behavior, shopping history, preferences, tastes, family and lifestyle details. The proliferation of mobile devices has accelerated the desire by companies to personalize marketing efforts, but with embarrassing gaffs happening -- and consumers all too eager to share their experiences on social networks -- marketers need to protect themselves.” Sonpreet Bhatia goes over four ways to follow when crafting personalization into your marketing strategy in this NBC News article. https://ow.ly/ahSX50QKZOm Which companies do you believe have offered a bad #Personalization experience, and how could they improve it? Let us know in the comments below. #NBCNews #ContentStrategy

Happy Thursday to everyone, but especially Pinterest & their iconic product teams for launching this absolutely groundbreaking Body Type Ranges tool this week. ⚡️⚡️ We all know Pinterest is the safest space when it comes to finding inspiration & quieting the "comparison noise" we all face on other social platforms in regards to things like our shapes, sizes, homes, careers, lives.... everything, and in my opinion the platform just got 10x more desirable. The Body Type Ranges feature has launched already in the women's fashion & wedding inspo categories but plans to expand to other verticals overtime. My personal favorite part about this tool is that they've also included the wheelchair community, to pull in adaptable outfit + clothing inspiration. I've seen first hand how tough shopping for & discovering adaptable clothing brands can be, so this is very near & dear to my heart. It's going to make such a difference. So excited to see how this paves the way for the future of search engines & social media. I see so much potential to revolutionize the search experience even further in the Beauty & Personal Care world with filters like hair type/texture, skin tone, hair length, etc. I hope Pinterest wins every innovation award under the sun for this one!! #pinterest #inclusivity #searchengineoptimization #innovation #inspiration #sizeinclusivity #fashion

It's been a rough week for a couple well-known brands. Unfortunately, creating a memorable marketing campaign is a double-edged sword. Brands aren't unfamiliar with courting controversy. However, with every day that passes, the metaphorical snowball of digital social thought keeps growing. Gone are the days of newspapers and radio. In fact, social media is Yelp restaurant reviews on steroids. My hot take on Bumble's latest ad blunder: 1️⃣ There’s always a man or brand trying to control women’s ability to navigate the world safely. 2️⃣ At best, an attempt to erode that power to generate more app downloads is a cheap shot.  3️⃣ Dating apps are built to exploit fantasy and vulnerability by leveraging the constructed power imbalance of patriarchy. Bumble's audience is simply asking for the bare minimums: respect, safety, and choice. This is a great example of why more diversity in marketing is needed. For more on Bumble and Apple, plus my key lessons, hit the blog. Subscribe to the newsletter and let's take it to the inbox.

Book recommendation – not new (2021), but I just read it. Some interesting/frustrating takeaways: - Despite being shown very happy and laughing a lot, in only 3% of ads are women being funny themselves, and only in 3% of ads are they doing something that requires intelligence. - Men speak seven times more (it’s hard to be funny and clever in silence). - Women tend to be excluded from some categories in advertising, such as automotive, business, industrial, despite their evident spending power. - How women feel they get cast as good at the boring, mundane repetitive stuff, where men have license to do more interesting or fun stuff. - Across the board, girls and women featured in advertising are attractive in a traditionally attractive way (85% of ads). - How products that target women point out a flaw in us (41% explicitly, 42% implicitly). If marketing was true to how women relate to beauty, fashion, homeware (subjects that women find enjoyable, fun, creative), there wouldn’t be a need for critical and punishing narratives. - The “Male Glance” concept - unlike the male gaze, the male glance looks, assumes, and moves on. It is quick to reject without analysing, relying on its intuition rather than taking women’s stories seriously. For example, when older women in research complain that they’re never featured in advertising, and marketing responds that they don’t spend as much as younger women (they do), and continue to cast only young women for ads. - Women over 50 are featured in only 10% of ads with women in them, even though 40% being in this age group - the biggest, and fastest growing consumer audience. - How "empowering" femvertising tells women how they need to change their behaviour - lean in, don’t say sorry, be bossy - in essence, be more like men. And no one asks if perhaps men don’t say sorry enough. There’s a constant policing of women's language (on top of their bodily appearance). - Even forward-facing initiatives, such as gender-neutral clothing, are not truly unisex. They are versions of what were men’s clothes, now sold to both sexes (where are the unisex skirts?) Advertising and marketing people, I’m sure we ca do better! Jane Cunningham philippa roberts

📌 Pinterest launches body-type tool 👗 👕 👚 Users of #Pinterest who seek fashion and wedding ideas may notice a new feature. The #socialmediaplatform allows U.S. users to refine their search results in these two categories by body type. Chief Product Officer Sabrina Ellis wants users to see themselves in their search results. The new tool presents four photos, and users select the range of bodies they would like to see in various outfits. The selections do not have any associated terminology. During the beta testing phase, the tool increased users' engagement by 66%. Pinterest also allows users to narrow their search results by skin tone and hair types. #socialmedia #socialmedianews #fashion #fashionindustry #bodycare #inclusion #inclusionanddiversity #inclusionintech #inclusionsocial