Marcelo Alba’s Post

Here's what most businesses get wrong about hiring their first marketer: 1. They think they need to focus on acquisition channels when in actuality they need to focus on honing in positioning and messaging first. 2. They try to hire a specialist or someone with a similar title at a competitive company when they should instead hire a marketing generalist that can get their hands dirty figuring out positioning, messaging and testing channels. You shouldn't hire a director+ level person as your first marketing hire, especially if they come from a big company (these people focus on managing work instead of doing work). 3. You don't need a massive budget to get started. The marketer should focus on proving what works before they need a budget to scale. For more learnings on hiring your first head of marketing, watch the full video in the comments.

49 days into the job and this is my first hire 😊 Hiring in your first 60 days as a new CMO might sound like a hiring frenzy, but it is not. Here's the process I followed: ✅ Chatted with all team members to see if their roles felt right for them (and if I agreed). ✅ Skills gap analysis: figured out what skillsets we lacked, keeping our overall strategy in mind. ✅ Prioritizing needs: what do we need to source like NOW. And the winner is... content marketing. In my opinion, content creation can't be outsourced effectively. It needs a dedicated, in-house champion who's close to the business. So, that's who we are looking for now, a great team member who could join a team of not just smart but kind and funny people Isabella Dodkins Anne Aarhus Wildenschild Maria Lorente Grim Båtelson Höjer Timothy Lundgren ✨ Link to the job in comments.

Hi, I'm a marketer. So ... I love alliteration. 🫥 I admit it. 🫣 I measure pipelines by volume, velocity, and value. 🫣 I craft stories with purpose, people, practice, and product. 🫣 I optimize campaigns by timing, targeting, tactics, and topic. I mean, who doesn't love a good alliteration? (𝐏𝐒: If you're a 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐦𝐢𝐧𝐝 who would love to help my team with measuring our volume, velocity, and value ... and optimizing our timing, targeting, tactics, and topics ... 𝐰𝐞'𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠!)

Personally, I know quite a few Marketing Ops folks that are looking for roles, and have been for quite some time. They're hard workers and they do good work. If you're in the Marketing Ops world, and you're hiring, can you drop a link in the comments here so we can help connect people to roles, with a more personal touch? I find that the current hiring systems do a horrible job of letting someone's personality shine through. What do you think? Can we connect some people that are looking for roles with the people hiring for those roles?

Dear network! 🚨 This is a tough one for me but, I guess sooner or later I had to put this question out there because it just keeps coming up. Who has had a bad experience hiring a marketing agency or hiring an internal Marketer? Please share your comments down below, and we can create some more awareness around the topic.

Here’s a quick nugget from someone who overviews 20+ influencer campaigns at once: hiring an agency doesn’t mean ‘set it and forget it.’ 🤷♀️ Here’s what I see brands getting wrong more often than not: ▪️ They want to be part of key moments throughout the year… but fail to plan ahead. ▪️ They aim to connect with their target audience… yet miss out on engaging with creators’ posts, losing valuable social listening opportunities. ▪️ They ask creators to revise scripts and videos repeatedly… because they never provided a clear, detailed creative brief. I could list more, but it would turn into an article! My point is: hiring an agency won’t guarantee instant results. Agencies should be seen as an extension of your team, but you still need to contribute. Plan ahead, do your research, know your brand, set clear goals, and then let us do our magic 😌 ✨ Fellow professionals, any thoughts or experiences to share?

If you’re hiring an agency, what’s the number one driving factor? - Their unique, ‘outside-in’ POV - The resource they can add to your team - Their access to deep insight - The high-level creative expertise they offer - Their fresh thinking and big ideas - Or, maybe, all of the above in beautiful harmony We asked the marketers and brand leaders in our network the same thing, as part of the second edition of The Creative Study – which explores the role creativity plays in our world, its transformative potential, and how brands and agencies fit into all that. They told us that working with a new agency is a powerful mix of excitement and trepidation – a major risk as well as a hugely important part of a brand's growth. Read the full report HERE: https://lnkd.in/e_jur8rJ

Is hiring like marketing? Or is marketing like hiring? Both have to know their target market, candidate, or customer. Both have to identify their specific persona(s). Both have to write compelling, attractive ad copy. Both have to figure out how and where to advertise. Both have to create a "wow factor" when someone does land on the ad/job posting. Both must create a great call to action and simple next steps for their target audiences. HR is the hardest job on the planet...they have to do everything to keep the engine running. They touch Branding, Marketing, Sales, Leadership, R&D, and more to create a stimulating workplace. On and Off-Site! goBgr8! S~ #motivationmondaymindset #both #hiring #businessdraft #humanresources

Avoid these two common mistakes if you're an early stage company looking to make your first marketing hire.

Picture this: you’re a marketer on the job hunt, and you've just landed a chance to flaunt your creative chops. Step 1: You’re asked to share a “small” idea or a test project—time to pull out all the stops. Step 2: You send it in, feeling that spark of accomplishment. They love it! The idea? Approved. The job? Well... ⏳ Step 3: Days pass, then weeks. HR has gone ghost harder than your last date. 👻 Step 4: One casual scroll later, you spot something familiar. Yep, it’s your idea, live and thrive, without you. Welcome to the new standard: get the idea, skip the hire. #ModernHiring #FreeSamples #HireMe #CreativeStruggles #Hiring #AgencyHumour #Marketing101 #MarketingAgency #Trending