Marcela Megda’s Post

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Marketing | Flavors | B2B | Consumer Insights I Communication & Strategy

The snack market continues to see innovation with a new partnership between Doritos and the beverage brand Baja Blast. To celebrate Baja Blast's 20th anniversary, they have launched a new product: Doritos Baja Fiery Mango. Doritos described this flavor as "spice-packed and tangy," adding that this product "is another way the brand is showcasing its dedication to bringing unexpected flavor experiences to loyal Doritos fans." According to Mintel, led by Generation Z and millennials, report that they seek out new flavors, 35% of them report that they would consider purchasing more salty snacks if there were more interesting flavors, and 29% agree that it’s fun to try snacks with unusual flavors. We cannot deny that this flavor combination is unique and is sure to capture consumers' attention.  Have you tried this new flavor yet? Or would you consider trying it? #food #beverage #innovation #spicytrends

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Fernanda Assis

Sensory | Consumer Insights | Product Experience | Professora

6mo

Doritos is audacious Brand. Always innovating. I would really like to see it on the Brazilian market

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