Did you know that 7 out of 10 e-retail orders come from Tier 2/3 cities and smaller towns, though the numbers may be lower for younger D2C brands?
By 2025, millennial consumers will drive one-third of the global social media shopping expenditure, followed by Gen Z at 29% and Gen X at 28%.
Recently, Tejas discussed what’s driving marketing in Tier 2+ cities across industries.
While Tier 1 cities have to drive a higher AOV across segments,
The next 500 million new internet users will come from Tier 2+ cities or smaller towns.
Hence, most brands are working to create better distribution and visibility across not just only Tier 1 but Tier 2+ cities as well
At Mobavenue, we enable growth in Tier 2+ cities by solving distribution and reach challenges.
Are you looking to reach the ideal audience with the right strategies?
Just message us, and we'll work on tailored growth plans.
Fact: According to McKinsey & Company, the number of households with annual income INR 10-25 lakhs is expected to grow from 80 million in 2018 to a remarkable 140 million by 2025.
Thank you Amazon Web Services (AWS) for the feature.
Dive into India's MadTech industry with Mobavenue, a Growth & Tech platform dedicated to empowering brands, agencies, and publishers with MadTech (MarTech & AdTech) solutions to drive acquisition, growth, engagement, and monetization.
Join Tejas Rathod, Co-Founder & COO of Mobavenue, as he shares his entrepreneurial journey, secrets to building a successful startup, and insights into the future of the MadTech industry.
Don't miss this insightful conversation between Tejas Rathod and Gautam Srinivasan in Episode 8 of "Crafting Bharat: A Startup Guide," powered by AWS and an initiative by NewsReach.
Watch the full episode: https://lnkd.in/ddTmw_E3
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