"Do I think Emplify serves a critical purpose? Hell, yes I do."
So says Gareth O'Connor, from Something Different, the strategic consultancy practice. Like all good Scotsmen, Gareth is well versed in the art of conversation and afforded me a ringside seat to his experience in the advertising world over the last 20 years.
Something Different exists to help organisations find their something different. For Gareth this means unearthing what his clients understand and truly believe in about the customer need they are trying to solve and the value they bring to the table. "This flows into the actions we will always take in delivering what we believe. Once you understand that, everyone starts to see what they need to do to deliver to that and live up to that belief."
Gareth observed that some cultures are simply painted on, where values occupy a place on the wall but don't translate into expected behaviours. Cultural drift is also apparent when there is no clear direction between where the company is going and it's not able to be expressed by everyone.
This is the domain of leaders but, as Gareth sees it, many are caught in a vicious loop of "busyness". This takes them into the weeds, rather than doing the important work of setting the direction and giving their team members the trust and autonomy to drive the delivery and get the outcome.
"Of course, when that happens, you spend all of your time in your business and nothing on your business. And if you weren't part of defining the culture when you came in, then you could very quickly lose sight of that. And without knowing what's happening, your culture has completely changed from what it was to what it is now because you're solely focused on survival, sales, sales, sales. Terrible place to be, but most businesses are there, unfortunately."
The time honoured fix is to have an away day, which makes people feel good but it quickly wears off if there's no plan to integrate the behaviours into the business. Rather the culture reverts back to the way it was or slides further.
All of this talks to a culture gap, which in Gareth's experience is quite typical, especially within SMEs. This aligns with our analysis. We see three deep-seated problems:
1. An identity deficit, where the direction of the company is not well understood including the critical role of innovation.
2. A measurement deficit, because perceptions of culture are personal to us until such time as we take the time to gain a collective understanding.
3. A behavioural deficit, where the organisation's values are not effectively codified and translated into behavioural expectations.
Emplify follows a three-prong system to address each of these pain points. Culture is a living-breathing thing. Staying in balance requires constant care and attention.
Gareth was all over this, especially the habit development side of Emplify where recognition and learning turns into action. Big ups for your support Gareth!
Founder & CEO, Ninety, Inc.
1moGlenn Turner great question. Huge believer that every now and then we find the need for disagree and commit but that’s not scalable nor healthy AND when it does happen it should be on matters that are minor relatively speaking AND I would submit, generally speaking, matters where there’s no clear answer so someone’s opinion has to win out (and guess who’s opinion usually wins?). The big idea behind agreements-based leadership and agreements-based cultures is attracting and retaining fellow travelers who agree with the core ideas that your company holds dear. I refer to these as your big four Forever Agreements (Compelling Why, ICP, Compelling Value Proposition and Core Values). If they don’t agree with you on these then it’s not a good fit. That’s 100% ok. We’re not for everyone and everyone isn’t for us. Does this make sense?