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Founder & CEO, Ninety, Inc.

Luxury beliefs often shape the world we operate in—but as leaders, we must decide how they fit into our business. These fashionable beliefs often look good on the surface but, when not grounded in core principles, lead to a weakened culture, stalled progress, and misaligned decisions. Building a great company means navigating these influences with a clear Vision and an unwavering commitment to what truly matters: productivity, humanity, and resilience. Here are 5 key considerations for managing these influences: Focus on Core Principles. → Stick to your values, not fleeting ideas. Core principles drive real success. Lead with Productivity. → Make decisions that deliver outcomes, not just ideas that sound impressive. Keep Humanity at the Center. → Build a culture where people are valued, engaged, and rewarded for their work and efforts. Build an agreements-based culture. → Agreements and transparency drive innovation and help you develop high-trust relationships with all of your Ideal Stakeholders. Build Resilience. → Stay adaptable. Great companies grow through challenges. In a world of shifting ideals, real success comes from staying true to what matters most. Get more practical steps in the blog below.

Building a Great Company in the Age of Luxury Beliefs

Building a Great Company in the Age of Luxury Beliefs

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Mark Abbott

Founder & CEO, Ninety, Inc.

1mo

Glenn Turner great question. Huge believer that every now and then we find the need for disagree and commit but that’s not scalable nor healthy AND when it does happen it should be on matters that are minor relatively speaking AND I would submit, generally speaking, matters where there’s no clear answer so someone’s opinion has to win out (and guess who’s opinion usually wins?). The big idea behind agreements-based leadership and agreements-based cultures is attracting and retaining fellow travelers who agree with the core ideas that your company holds dear. I refer to these as your big four Forever Agreements (Compelling Why, ICP, Compelling Value Proposition and Core Values). If they don’t agree with you on these then it’s not a good fit. That’s 100% ok. We’re not for everyone and everyone isn’t for us. Does this make sense?

Mark, I like all of them but I’m not sure about “agreements-based culture”. It leaves out the import idea of “disagree and commit”. Maybe that’s still an agreement. Scott, I keep meaning to talk to you about this one.

Mark Abbott, such valuable insights on maintaining core values in a rapidly changing landscape—thanks for sharing. 🌟

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