Lus Health’s Post

Interesting to “decode” the marketing: 1/ price 2/ delicious 3/ convenient (fast at home) 4/ diverse. Nothing on nature (how it is grown, environment) or nutrition. Part of the challenge - consumers can’t hold 6 messages simultaneously. Reinforces that nature and nutrition need legislation over expecting to (quickly) change consumer key purchase criteria.

Saving time, money, and effort is paramount in high-demand/high-stakes professions. And yet, most business people I talk to barely ran anything other than bloodwork. If we're talking bang for your buck in terms of performance and health, doing proper diagnostics is the highest ROI you can get. When it comes to business and performance there's a focus on key performance indicators. Most executives and business leaders aren't shooting in the dark nor would want to. And yet, for their biology, this same principle is not extended. Just randomly trying supplements is a symptom of this. When we test you, we know EXACTLY, what to give and how much. No more guessing, no more wasted money, time, or effort. You'll know exactly what you need, when to take it, and how much to take of it, from food, nutrition, supplements, and peptides, all the way to lifestyle. If you're ready to make the best investment in your performance and health, send me a PM. #executivehealth #executivecoach #executivecoaching #highperformancecoach #highperformancehealth #highperformancecoaching

horlicks is not anymore a 'Health & Nutrition Drink' but a 'Functional Nutritional Drink' 💣 As per the strict enforcements by the SC in the FMCG Sector, Horlicks has changed it's denotation of it's category as the word 'Health' has no definition under the FSA Act 2006. The use of language (copy) in branding and marketing is crucial for shaping consumer perceptions. Words like "Health" carry significant weight and can create specific expectations among consumers. Every words possess a valency-arousal equation with it's intention. While the intention behind labeling a product as "Health" may have been genuine, the word itself can be interpreted in different ways leading to misconceptions or legal implications. A Health Drink can also be described as __ Wellness ________ __ Vitality ________ __ Nourishing ________ __ Balanced ________ __ Fortified ________ __ Nutrient-rich ________ __ Robust ________ __ Fit ________ __ Thriving ________ __ Strong ________ Choosing words with lesser valency yet conveying the essence of health could indeed be a smarter approach to be ethically and legally right. Any clue on how many Brands carefully consider the language they use in their marketing to accurately represent their products and avoid misleading consumers? #BrandStrategy #ConsumerPerception #MarketingInsights Indhu Become | Possibilities Answered™

One of the many things that we look at for increased vitality, energy, health, performance and often, weight loss, for ALL of my clients is whether we are getting enough protein in our nutrition. I would, of course, prefer that we obtain adequate protein for our lifestyle and our goals (which looks very different to all of us) through a balanced diet, even if you are living a more plant-based lifestyle BUT many find those requirements challenging to meet for all manner of reasons. It might be that we need to tweak a few things or even introduce a supplement to get back on top of feeling great again – I let my own protein intake slip at the start of this year and I feel SO much better having given myself the goal of getting back to where I need to be. An online calculator throwing a number at you does not know your goals, needs and preferences in detail and that is where a coach comes in. It’s REALLY important, especially if you are a woman past the age of 30, that we are getting enough protein in our nutrition – ladies, do you know your requirements or perhaps what tweaks we need to make to get back on top of this oh so important aspect of our nutrition? ✌🏼🌻🖤

If you want to see what a future-focused, consumer-trend-connected strategy looks like, then this company, Freja, is the case study you should look at. It's always a pleasure to show the efforts of real entrepreneurs in food and health. If you want the best-informed opinions on the business of food & health, New Nutrition Business is where you should go! https://bit.ly/3Z3dgsY There's nothing else like it.

🍎 How can healthier foods drive healthy profits, people and planet? 🥕 It's published! Planet Tracker's latest report, The Materiality of Nutrition, compares the healthiness of food product portfolios from 20 of the largest global food manufacturers with their profits and market valuations and examines: ▪ Investment Opportunities ▪ Investment risks ▪ Social and Economic Impact ▪ Policy and Regulation The findings are fascinating! Read the full report here: 👉 https://lnkd.in/enbACq88 The report is the first collaboration between Access to Nutrition Initiative (ATNI) and Planet Tracker, in association with Global Alliance for Improved Nutrition (GAIN). #Nutrition #HealthyFood #Sustainability #ResponsibleInvestment #CorporateResponsibility

Healthy profits? Your regular reminder that profiting off farmers, field workers and using profits to legitimize food policy is how we got here in the first place. We don’t need healthy profits, we need healthy people, healthy land and to hold corporations, bad government actors and lobbyist accountable.

𝐌𝐚𝐱𝐢𝐦𝐢𝐬𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐌𝐢𝐧𝐢𝐦𝐢𝐬𝐞 𝐂𝐨𝐬𝐭𝐬 – 𝐒𝐞𝐜𝐮𝐫𝐞 𝐘𝐨𝐮𝐫 𝐌𝐒𝐌 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐬 𝐟𝐨𝐫 𝐐4 𝐚𝐧𝐝 2025 𝐍𝐨𝐰! 🏆💪   As we approach the final stretch of 2024, it’s time to think ahead and ensure your products maintain the high standards your customers expect. At Willows Ingredients Ltd we understand the critical role 𝐌𝐞𝐭𝐡𝐲𝐥𝐬𝐮𝐥𝐟𝐨𝐧𝐲𝐥𝐦𝐞𝐭𝐡𝐚𝐧𝐞 (𝐌𝐒𝐌) plays in sports nutrition, from enhancing joint health to speeding up recovery. Don't leave your supply chain to chance—plan and commit to your MSM needs for Q4 and 2025, for your brand today. https://lnkd.in/e7GaAfEd #sportsnutrition #MSM #SupplyChain #Performance #Q4planning #2025Goals 

Sometimes if your patient enough, the world’s largest (and most diversified) food, beverage, and nutritional supplements company, will eventually “remix” one of your worst predictions into a real possibility again! 😎 So, what was this bold prediction that I got wrong? Just over three years ago, within a piece of content analyzing the almost $6 billion acquisition of The Bountiful Company, I laid out this vision for what Nestlé (and Nestlé Health Science) could look like in the 2030s. It began with explaining my base case around how Nestle CEO Mark Schneider, having professional experience in healthcare, realized that “we are a sick society” and there’s a ton of opportunity for the CPG giant to diversify away from slower-growing food and beverage products, and become “a health and nutrition powerhouse.” And that part of the original prediction has become 100% true... But then Nestle abruptly shuttered Freshly, the ~$1 billion meal kit delivery company it acquired in 2020...and the predicted personalized nutrition equation that would define the CPG industry of the future started falling apart. Though, here's where the remix comes in! Less than a year later, Nestle creates a strategic partnership with Wonder (founded by Marc Lore) that included a $100 million investment. And that means Nestle is technically back in the meal delivery business, but this time with a hands-off approach that potentially has a much larger long-term opportunity with Wonder's multichannel super app business model. Nestle might still have the upper hand right now by owning a portion of the personalized nutrition equation that will define the CPG industry of the future, but that’s only one component of the larger interconnected health personalization trend that can’t be wholly owned and will instead require strategic partnerships to unlock value. But in the meantime, Nestle is playing the moves that are available on the proverbial chess board as it hopes to secure an important role in eliminating nutritional diseases. It was announced a few weeks ago that Nestle would launch its first major U.S. brand in nearly three decades. Vital Pursuit is a frozen product line that looks to meet the needs of consumers taking GLP-1 medications and other individuals focusing on weight management. #strategy #trends #markets #fmcg #cpg #food #beverages #technology #foodservice #sportsnutrition #supplements #wellness #nutrition #health #personalization #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship

Marketing is to a business what nutrition is to the body. If you neglect it, your business will become weak and won't grow. The analogy comparing marketing to a business with nutrition to the body highlights the critical role that marketing plays in the health and growth of a business. Just as proper nutrition is essential for maintaining physical health and vitality, effective marketing is crucial for sustaining a business's success and expansion. Here are some insights related to this analogy: ## Importance of Marketing **** Drives Growth - **Customer Acquisition**: Marketing strategies help attract new customers, similar to how nutrition fuels the body for energy and growth. - **Brand Awareness**: Just as a balanced diet promotes overall health, effective marketing enhances brand visibility and recognition in the marketplace. **** Maintains Relevance - **Adapting to Trends**: Just as nutritional needs can change with age or health conditions, marketing must adapt to consumer trends and preferences to remain effective. - **Competitive Edge**: A well-nourished body performs better; likewise, a well-marketed business can outshine competitors and capture market share. Consequences of Neglect **** Weakening Position - **Loss of Customers**: Neglecting marketing can lead to a decline in customer engagement and loyalty, akin to how poor nutrition can lead to health issues. - **Stagnation**: Without marketing efforts, a business may stagnate, similar to how a lack of proper nutrition can hinder physical development and energy levels. **** Long-Term Impact - **Brand Erosion**: Just as neglecting nutrition can lead to long-term health problems, failing to invest in marketing can result in diminished brand reputation and market presence. - **Increased Difficulty in Recovery**: Recovering from a lack of marketing can be challenging and costly, much like reversing the effects of poor nutrition requires significant effort and time. Conclusion In summary, marketing is integral to a business's vitality and growth, just as nutrition is essential for the body's health. Neglecting either can lead to detrimental consequences, underscoring the importance of consistent and effective marketing strategies to ensure long-term success and resilience in the competitive landscape. Dr. Thierry MINDJOS Erik Kountchou #marketing #begins #from #within #the #organisation.