LunyOne™ - Influencer Marketing Agency’s Post

Enter the game advertising arena – where your brand story becomes a memorable moment in the gaming universe. Explore the World of Game Influencer Marketing: 🎥 In-Stream Advertising: Seamlessly blend your brand into live gaming experiences. 💡 Sponsored Content & Brand Integrations: Create custom, narrative-driven content that resonates. 🌟 Exclusive Brand Partnerships: Leverage the influence of gaming stars for long-term brand impact. Gaming is more than play; it's a dynamic space for brands to connect and engage with their audience through storytelling. Check out our full article for an in-depth look at Game Influencer Marketing. 🔗Link in comments. #GameInfluencerMarketing #DigitalMarketing #iion #GamingWorld #InnovativeAdvertising #immersiion #BrandEngagement #JoinTheAdventure

How do you create a virtual replica of the world that works on mobile and supports mechanics known from adventures games? That was one of the challenges we faced at Walking Planet - and today, we have the answer. Thanks to Mapbox, Unity, and, most importantly, our incredible team, we now have 3D streaming maps that allow us to bring any real-world location into virtual world in just minutes. While it may sound technical, this is a key milestone for us. It dramatically reduces both the cost and time to create new content, opens the door for hosting events, collaborating with influencers, and partnering with real-world brands. Here’s a small preview of how the game looks now. #walkingplanet #fitnessgame

In our latest blog post we explore the mechanics and strategies behind leveraging influencer content in the games industry! Featuring: 1️⃣ Understanding influencer generated content 2️⃣ Maximising your strategy 3️⃣ The significance of building long-term partnerships This blog is designed to help you navigate the #InfluencerMarketing landscape, ensuring that every collaboration is impactful and meaningful! Read more right here! 👇 #InfluencerStrategy #InfluencerGeneratedContent #Marketing

🎮 Gamevertising: Powering Brand Engagement on Gaming Platforms 🎯 Gaming platforms have moved beyond being just for entertainment. They have become powerful marketing tools, allowing brands to connect with diverse audiences in an immersive and authentic way. 📌 How can brands take advantage of this phenomenon? 1️⃣ Creating Immersive Experiences: Develop in-game worlds or events that allow direct interaction with your products. 2️⃣ Collaborations with Influencers and Content Creators: Increase visibility by working with loyal audiences. 3️⃣ Customization: Design exclusive skins and items that players will value. 4️⃣ Themed Events and Challenges: Organize tournaments and events that generate interest and loyalty. 5️⃣ Educational and Entertaining Content: Create content that resonates with the community while promoting your brand. ----------- Ready to boost your brand’s engagement?🏆🚀 With XTerion, create unique experiences that will leave a lasting impact. 💬 Contact us to get started! https://xterion.com/ #InGameAds #GamingMarketing #ImmersiveExperience #MarketingInnovation #Metaverse

Had a fantastic day at the Campaign Gaming Summit with Jacqui Merrington Mourad El-Dine Abdou Some excellent speakers covering topics such as influencer marketing, 360 storytelling, safe & responsible playing, and IP cross-media opportunities. Such a great opportunity to learn more about the gaming industry and network. #CAMgamingsummit #InfluencerMarketing #360Storytelling #ResponsibleGaming #gamingnarrative #gamingnews

Why the unique Pl4y Media approach will be successful? Advertising on gaming and esports platforms is an increasingly effective strategy for brands aiming to attract younger customers. Here are several key reasons why: Massive Youth Engagement: Gaming has over 2.7 billion players globally, with Gen Z and millennials leading the charge. High Engagement: Gamers interact with brands directly through immersive and interactive experiences. Esports Growth: Esports viewership is booming, offering brands access to 500M+ highly engaged viewers. Precise Targeting: Gaming platforms offer data-driven ad tools to reach the right audience effectively. Influencer Power: Gaming influencers have huge sway with younger fans, creating authentic brand connections. Innovative Ad Formats: In-game ads and rewards feel less intrusive, integrating seamlessly into the experience. Cultural Relevance: Gaming is a key part of pop culture, allowing brands to stay relevant and connected. As younger audiences shift away from traditional media, gaming offers an exciting, high-engagement platform to build brand loyalty and relevance.

Earlier this year 1C Game Studios got in touch with our team to help them drive new users to their game Caliber and improve audience sentiment around the game after a few bugs and issues the game experienced. Saulderson embraced the challenge of crafting a compelling influencer marketing strategy that would do just that. Our mission? To show old and new players how the updates massively improved the gameplay and move Steam reviews to "mostly positive". We tackled this by working with a number of tactical game influencers whose audience already resonated with Caliber. We worked with them on a variety of content types from livestreams, dedicated videos, integrations and social posts to diversify the content and have several touchpoints with the audience. The audience greatly responded to the content with great sentiment and the stats speak for themselves: - 12 pieces of content across 6 creators - 850k total views and 30k engagements (3.37% ER) - 4,000 link clicks - Caliber moved from "mixed reviews" to "mostly positive" on Steam - Downloads to the game exceeded the target We are now actively working on our next campaign for Caliber coming later in the year. Read more about how we did it here: https://lnkd.in/dEu7bAxF #influencermarketing #gaming #Caliber

In the ever-evolving digital landscape, staying ahead with new marketing techniques is essential for growth and engagement. As businesses explore innovative digital marketing strategies, it's a thrilling time to experiment with fresh approaches that can set you apart. What new digital marketing techniques is your business excited to try? Whether it's harnessing the power of AI, diving into immersive experiences through VR, or leveraging influencer partnerships, share your strategies and insights. #digitalmarketing #marketing

Are you working with Meta’s algorithm, or against it? Meta’s algorithm rewards ads that are relevant and engaging. It’s not just about paying for reach ads that provide real value to the audience get the best results. The secret? Focusing on quality content, targeting the right audience, and testing what works. What’s your go-to strategy for optimizing ads to thrive within Meta’s algorithm?

Influencer Marketing is evolving, with User Generated Content (UGC) taking the spotlight. Brands are shifting towards UGC to maximize ROI and engage with their audience effectively. By incentivizing customers to share content about products, brands create a sense of community and interaction. Gymshark, a billion-pound brand in 130 countries, has leveraged UGC successfully to engage its audience and create brand loyalty. Embracing UGC not only boosts brand visibility but also connects with a targeted audience, fostering genuine relationships and driving conversions. The future of marketing is here, and UGC is at the forefront! . . #Marketing #UGC #BrandEngagement