Saulderson Media’s Post

Following the success of our inaugural Get Gaming 2024 a few weeks ago, we're still buzzing about David M Reynolds presentation. Dave, Ashley Bolt and Harry Wrightson showcased our 2-year journey and collaboration launching "Alone in the Dark" together with THQ Nordic 🎮.   Working with Realm Pictures Ltd we turned THQ Nordic's "Alone in the Dark" game into an IRL, massive haunted house, trapping the world's top gaming influencers in a creepy & dilapidated mansion. Subjected to various psychological, fear-inducing challenges, we created a social media storm as well as one of the year's most successful campaigns. "Why?" I hear you ask....   🎮 +40 scared influencers! 🎮 234% week-on-week increase in mentions of "Alone in the Dark" 🎮 Influencer content generated over 360 million views! 🎮 1653% uplift in social interaction and buzz   Feedback has been legendary so far on Get Gaming 2023 - keep it coming!   And if you’re hungry for more insights, get in touch 📧🌟   #GetGaming #HavasEntertainment #GameOn #LevelUp #HavasEnts

Thoroughly enjoyed my day yesterday at the #LondonDevelopersConference. Insightful to hear things from a different perspective. My obligatory (but hopefully interesting) top 3 takeaways were: There is a lack of resource across gaming so it is hard for all games to get the coverage they deserve. Generally via influencers, things bubble up and are picked up by mainstream press / audiences but how can those with a platform/audience support more titles to cut through. Marketing a game is easier because TikTok exists but it won’t sell your game. As a company who generates content for TT I don’t agree with this BUT joint up strategy across all marketing endeavours is the way to unlock conversion. TT might be more about awareness but I am sure people have bought a game after seeing it on the platform. And finally there were 14,000+ games on Steam in 2023, interesting panel about how generally your game can get discovered. Key takeaways to help achieve success were being authentic, knowing your audience and product BUT also creative testing! Pitting paid ads against social and looking at performance - loved this. You can strategise and plan, but the data will not lie.

🎮 Game Developers, Publishers, and Marketers! 🎮 At Gamesight, we understand that running effective video game marketing campaigns in today’s world goes beyond just clicks and installs—it’s about measuring impact across every channel. Here’s how Gamesight can help you take your game to the next level: 🔎 Track Marketing Spend with Precision: Know exactly which campaigns are driving real player engagement, so you can double down on what’s working and cut what isn’t. 👾 Influencer Campaigns That Work: With our top-of-market data, we help you find the best influencers—big or small—to create buzz around your game and drive installs. 🎮 Creator Programs Made Easy: Many companies trust us to run their entire creator programs, so they can focus on building great games while we handle the rest. 🎯 Creator-Led Playtests: Imagine playtests driven by passionate creators, providing feedback, and generating hype before launch. We’ll help you find the right creators to playtest your game and ensure it’s ready for prime time. Gamesight’s platform combines data-driven insights and hands-on expertise to help you navigate the complex world of gaming marketing. Ready to make your game the next big thing? Let's chat! #gaming #marketing #influencers #gamedevelopment #playtesting #gamesight

Join the Phantom Thieves and explore our recent creative #influencermarketing campaign for SEGA's Persona 5 Tactica! ⚡ 33 YouTube Influencers; 👀 7M+ Views; 🌍 FR, DE, ITA & SPA Markets; 🎬 YouTube, Twitch, & TikTok! Read the case study and learn how we developed this cross-platform campaign to cut through the social media noise: https://lnkd.in/gUgnN8Qe #SEGA #GamingCampaign #InfluencerMarketing #CaseStudy #Persona5Tactica #gameinfluencer #gaming #videogames #socialmediamarketing #marketingcampaign

🎮 Game On: Level Up Your Brand with Creative Storytelling & Gaming Influencers! There's no longer any need to prove it — we all know that storytelling is an art that brings content to life, particularly when paired with the dynamic world of iGaming. It's incredibly exciting to see how gaming influencers can captivate and engage audiences like never before. Take, for example, the EA Sports campaign for Apex Legends. EA Sports, a titan in sports video games since 1982, understands the power of influencer marketing. To catapult the popularity of Apex Legends, they embraced an innovative and effective strategy: tapping into the TikTok revolution. By partnering with influencers who resonate with gamer culture on TikTok, EA Sports capitalized on a staggering 29.5 billion views under the #fortnite hashtag to connect with a new, tech-savvy audience. The campaign became a viral sensation, with influencer Brent Rivera leading the charge, his Apex Legends promo racking up an impressive 900k likes. This is the power of creative storytelling with gaming influencers — it's truly changing the rules of the game. 👾 Ready to elevate your brand? Let's turn your story into the next viral sensation. 📩 sales@aaa.agency 💻 https://lnkd.in/eQ-nS7m7 #InfluencerMarketing #TikTokGaming #BrandStory #CreativeStorytelling #GamingInfluencers #EASports #ApexLegends

Hello community! Our team is actively seeking US-based influencer marketing agencies to collaborate on our game '8 Ball - Shoot It All'. If you have experience with or know of an agency that specializes in gaming and influencer collaborations, we'd love to hear from you! Please feel free to share your recommendations or DM me directly. Thanks in advance! #Gaming #InfluencerMarketing #8BallShootItAll"

A recent report by the Entertainment Software Association (ESA) found that nearly two-thirds of Americans play video games, and the number of mobile-only #gamers has grown significantly, from 12% to 31% of all gamers in just one year! This trend is being driven by the increasing popularity of #mobilegames and the inclusion of younger children in the #gamingpopulation. With 78% of gamers now playing on mobile devices, there's a massive opportunity for marketers to reach this engaged audience. Here are a few tips: 🗣 Target your ads to the right demographic: Puzzle games are popular among older gamers, while younger gamers prefer action and shooter games. 🎦 Develop a mobile-first marketing strategy: Make sure your website and ads are optimized for mobile devices. 🤝 Partner with mobile game #influencers: Partner with influencers who can reach your target audience and promote your product or service. By taking advantage of the growing #mobilegamingmarket, you can reach a wider audience and boost your brand awareness. #mobilegaming #mobilemarketing #gamingindustry #apptrove #industryupdate #mobileadvertising

Why the unique Pl4y Media approach will be successful? Advertising on gaming and esports platforms is an increasingly effective strategy for brands aiming to attract younger customers. Here are several key reasons why: Massive Youth Engagement: Gaming has over 2.7 billion players globally, with Gen Z and millennials leading the charge. High Engagement: Gamers interact with brands directly through immersive and interactive experiences. Esports Growth: Esports viewership is booming, offering brands access to 500M+ highly engaged viewers. Precise Targeting: Gaming platforms offer data-driven ad tools to reach the right audience effectively. Influencer Power: Gaming influencers have huge sway with younger fans, creating authentic brand connections. Innovative Ad Formats: In-game ads and rewards feel less intrusive, integrating seamlessly into the experience. Cultural Relevance: Gaming is a key part of pop culture, allowing brands to stay relevant and connected. As younger audiences shift away from traditional media, gaming offers an exciting, high-engagement platform to build brand loyalty and relevance.

Streamers are the new cultural icons. From gamers to tastemakers, their influence now spans far beyond just video games. Take Kai Cenat’s recent partnership with McDonald’s to promote the new Chicken Big Mac. It’s a perfect example of how brands are using streamers to connect with younger audiences in authentic, impactful ways. Why does this matter? Streamers like Kai are not just entertainers—they’re cultural influencers. Platforms like Twitch have over 7 million active streamers per month, covering everything from gaming to music and lifestyle. Collaborating with streamers means tapping into niche communities with incredible engagement rates. It’s not just about reach; it’s about building real connections with audiences who trust their favorite creators. Brands like McDonald’s are leading the way in showing how to bridge traditional marketing with the digital-first culture of today. Are streamers on your radar? If not, now’s the time. 🚀 #socialmedia #streamer #kaicenat #mcdonalds