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Swipe our top insights of the day 🏆 Ranked by engagement on our website & app in the past 24 hours. 1. Outbrain Acquires Teads for $1 Billion in Major Ad Tech Deal - Outbrain 2. Google Ads Outage Disrupts Report Editor, Dashboards, and Saved Reports - Google for Developers 3. Google's JavaScript Indexing Myths Debunked by Vercel and MERJ Research - Vercel 4. Google to Add 2.5% DST Fee for Ads Served in Canada Starting October 2024 - Swipe Insight 5. GA4 Introduces Cross-channel Budgeting for Enhanced Ad Spend Optimization - Brais Calvo Vázquez 6. Meta Q2 Revenue Surges 22 to $39B, Beats Estimates - App Economy Insights 7. Instagram Introduces New "Invite" Feature in Stories - Lindsey Gamble 8. TikTok Launches App Center to Empower Advertisers with New Tools and Solutions - TikTok For Business 9. Meta Kills Celebrity-Styled AI Chatbots After Less Than a Year Due to Lack of Interest - The Information 10. Snapchat Emerges as Leading Social Shopping Platform in New Research Study - Snapchat Want a personalized version of these swipes delivered directly to your inbox at your preferred time? Subscribe to our Smart Newsletter ✨

🚀 Exciting News Alert! 🚀 We're thrilled to announce that Tealium is now Reddit, Inc.'s first-ever Conversions API partner! This marks a significant milestone in our journey and underscores our commitment to providing advanced data management solutions. Through this partnership, we're bringing a more sophisticated analytics offering to Reddit, enabling brands to leverage omni-channel, consented first-party data to sharpen their campaign targeting, measurement, and optimization. Our integration with Reddit's Conversions API will empower advertisers to seamlessly share conversion signals and data, enhancing data efficiency and compliance. As Reddit takes a giant leap towards its IPO, aiming for a valuation around $5 billion, we're proud to be part of their journey in refining ad value and ensuring a safer, more effective advertising environment. This collaboration is not just a testament to our advanced capabilities but also an opportunity to drive real business results for performance-focused advertisers. Stay tuned as we explore this new frontier together with Reddit, aiming to unlock more opportunities for brands and set new benchmarks in advertising excellence. https://lnkd.in/ejUcfHxD #Tealium #Reddit #Partnership #ConversionsAPI

In the fast-paced world of technology and internet services, the battle for dominance in the search engine market has been a topic of keen interest. Recently, TikTok, a social media platform that has seen explosive growth, has ventured into the realm of search engines. However, despite its rising popularity, there are compelling reasons and data-driven insights suggesting that TikTok's search engine capabilities are unlikely to overtake Google, the current market leader. This blog delves into the nuances of this topic, examining the growth trajectories of both platforms, their user bases, and inherent differences in their services and functionality. #seo #searchengines #searchengineoptimization #google #tiktok https://lnkd.in/eC2cb8Ss

🚀 Exciting News in Digital Marketing! 🚀 TikTok is making waves in the search advertising landscape with the launch of their "TikTok Search Ads Campaign." This innovative feature empowers brands with keyword-targeted ads right in the search results, offering another intent based way to reach audiences on social platforms. 🔍 Why It Matters: As younger demographics shift from traditional search engines to social media for their queries, TikTok’s move could reshape digital marketing strategies, offering brands a more dynamic way to engage with engaged consumers actively seeking products and services. 💡 Key Takeaway: TikTok's data shows a whopping 57% of users engage with search functionality shortly after opening the app, highlighting the platform's potential as a primary tool for digital discovery. 📈 Impact on Brands: Early results are promising—brands combining Search Ads with In-Feed Ads are seeing a 20% increase in conversions, proving the effectiveness of targeted search ads. 🌐 Explore More: Dive deeper into how TikTok is challenging the status quo and what it means for the future of digital advertising. #DigitalMarketing #TikTok #Innovation #SearchAdvertising #MarketingStrategy

🗞️ Top #news in #Ads, #Marketing & #Data for this week: 🔹 Search Engine Land reports on the first new details from Perplexity's new ad revenue sharing model for publishers... more on that here: https://lnkd.in/eUG7VngP 🔹 MarTech gives a great rundown on #GEO, or Generative Engine Optimization, coming soon to a strategy near you. More on that here: https://lnkd.in/efaH3sp4 🔹 Social Media Today, LLC reports on a few key parts of Meta's Q2 earnings report, which you might want to keep top of mind in the next year. More on that here: https://lnkd.in/erhu-sHQ -- For everyone counting, Meta has 3.27B users across apps, but don't ask them how many are on Facebook, Instagram, or any individual platform, or how many are in your area for targeting. Same goes for Microsoft's LinkedIn, X (Twitter), or any other social media giant. It's become standard to not share *any* platform data, let alone data on competitive brands or reach metrics, so when exploring marketing efforts on these channels, you should always test, learn and grow from your own data - don't rely on others.

The Rising Trust in TikTok Among Gen Z: A Deep Dive into Consumer Behavior Gen Z is increasingly turning to TikTok as a trusted source for news, perceiving it as a platform where they can find quality information more reliably than elsewhere. This shift is significant, not just for where individuals spend their screen time but for how it influences consumer behavior across the board. Recent data highlights that 55% of consumers used TikTok last month, with 60% of regular users making purchases influenced by the platform's recommendations. Interestingly, TikTok users tend to spend 21% more per transaction compared to other e-commerce platforms. However, the enthusiasm for TikTok comes with privacy concerns. A substantial 86% of users are aware of potential bans, and 52% express worry over the app's ownership ties to China. Despite these concerns, TikTok's growth, especially among Gen Z, remains robust. For data scientists, TikTok presents a vast field of opportunities. Understanding consumer behavior patterns can significantly refine product offerings and advertising strategies. However, the challenge remains in competing with TikTok's highly effective recommendation algorithm. U.S. companies are still striving to develop systems that can deliver insights comparable to TikTok's, complicating efforts to understand precisely how products or content appear on users' feeds. This ongoing battle over information security only adds layers to the complexity of leveraging data effectively in this context. Read more on this in David Adler's insightful piece on Net Influencer about the future of TikTok advertising https://lnkd.in/gXsGMPgs

Exciting News! Gen Z has spoken and Google has been dethroned as the go-to platform for finding local businesses. According to a recent report from SOCi, Instagram (67%) and TikTok (62%) are now the top choices for Gen Z when it comes to discovering local shops and stores to visit in-person. But fear not, Google still maintains a strong hold as the preferred local search engine among older generations. It's fascinating to see how social media is reshaping the way we explore and choose businesses in our local communities. #SocialMediaTrends #GenZPower #Instagram #TikTok #socialmedia #GenZDiscoveries #SocialMediaChoices

After 5 years of working with 𝐀𝐦𝐚𝐳𝐨𝐧 𝐃𝐒𝐏, these were the 𝐭𝐰𝐨 𝐦𝐨𝐬𝐭 𝐜𝐨𝐦𝐦𝐨𝐧 𝐦𝐢𝐬𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬 I heard from brands: 𝐌𝐢𝐧𝐢𝐦𝐮𝐦 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐬𝐩𝐞𝐧𝐝 – the misconception is that you need to spend a fortune to test DSP ads. The rule is that you need approx. $10,000 per month to use DSP. This is 𝐎𝐍𝐋𝐘 true if you use 𝐬𝐞𝐥𝐟-𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐃𝐒𝐏. That means no access to DSP through an agency partner. Agency partners (like us) bridge that barrier and allow sellers with lower ad spending to test DSP. You can easily invest only $1,000 to test DSP with us for a small fee. 𝐃𝐒𝐏 𝐢𝐬 𝐠𝐫𝐞𝐚𝐭 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 – the misconception is, that DSP as a channel generates high ROAS. In reality, it’s not like that. DSP is a classic 𝐝𝐢𝐬𝐩𝐥𝐚𝐲 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. Historically, display network campaigns have much lower conversion rates than search campaigns. Typically, search ads have an average conversion rate of about 3.5% while display ads average around 0.5%. This disparity happens because users on search networks are actively searching for products, whereas display network users just browse in their free time with no purchase intent. This makes 𝐝𝐢𝐬𝐩𝐥𝐚𝐲 𝐚𝐝𝐬 𝐢𝐧𝐭𝐞𝐫𝐫𝐮𝐩𝐭𝐢𝐯𝐞 𝐢𝐧 𝐧𝐚𝐭𝐮𝐫𝐞, which makes them 𝐥𝐞𝐬𝐬 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞. However, there are two effective ways how brands use DSP ads: 1)    𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐚𝐝𝐬 – DSP ads are great for re-targeting customers who have already interacted with the brand. This is traditionally one of the most profitable advertising strategies on DSP. 2)    𝐓𝐨𝐩-𝐨𝐟-𝐭𝐡𝐞-𝐟𝐮𝐧𝐧𝐞𝐥 𝐭𝐫𝐚𝐟𝐟𝐢𝐜. Display ads are great for product discovery, and raising brand awareness online. Even the second way I just mentioned is disputable. TikTok is a far more effective channel for product discovery, and creators are getting sneakier in building ads that look as native as organic content. Millennials and GenZ are the main users of TikTok. However, DSP ads still have their place among GenX and baby boomers; two generations least prone to ad blindness.

These are great insights, Jelena Nuhanović. 🚀 Amazon DSP through self-service arrangement is indeed a great way to benefit from the vast power of DSP in a more affordable, cost-effective manner. In my experience with some software and technology companies, $5,000 was the monthly minimum required spend to have a DSP seat to be able to access Amazon’s powerful data-driven targeting and inventory across Amazon and third-party sites. It's great to know that with you, $1,000 is good for DSP advertising. While it's true that display ads, such as those served through Amazon DSP, generally see lower conversion rates compared to search ads due to the inherently 'interruptive' nature of display advertising, DSP can still deliver great profitability if structured thoughtfully, through precise audience segmentation, retargeting for high-intent shoppers, refined frequency and viewability control and top-of-funnel awareness with intent-based strategies. The top-of-funnel ones indeed fuel your retargeting campaigns. They blend brand discovery with direct conversion efforts, creating a layered, flexible strategy that ultimately maximizes the impact of the DSP ad spend. #Amazon #AmazonDSP #AmazonAds #AmazonAdvertising #AmazonPPC

🚀 𝗧𝗶𝗸𝗧𝗼𝗸'𝘀 𝗠𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀: 𝗪𝗵𝗮𝘁 𝗜𝘁 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴! With TikTok launching its Search Ads Campaign in the U.S., we're seeing another significant shift in the digital marketing landscape. Here's why this could impact your strategy: 🚀 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗨𝘀𝗲𝗿𝘀 𝗮𝘁 𝗞𝗲𝘆 𝗜𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗺𝗲𝗻𝘁𝘀   TikTok now offers brands the ability to target users based on specific search behaviors right within their app. This feature allows advertisers to capture user interest when it matters most—when they're actively searching for content. For PPC strategists, this means a golden opportunity to create more relevant and impactful ad experiences. 📈 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝘀 𝗮 𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲   Internal data reveals that 57% of TikTok users use its search functionality, with 23% initiating a search almost immediately after opening the app. This trend underscores a significant shift, particularly among younger demographics, turning to social platforms for their search needs over traditional engines like Google. 💡 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗮𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀   Notably, the integration of Search Ads with In-Feed Ads on TikTok demonstrates promising results, increasing conversions by 20%. Users who overlook In-Feed Ads often engage with related Search Ads afterward, enjoying an 18% higher likelihood of conversion. This insight is key for marketers looking to optimize ad spend efficiently. While TikTok's foray into search ads presents a potential challenge to Google's stronghold, their impact might be curtailed by the possible U.S. ban looming over TikTok in January. Nonetheless, as this feature rolls out in other markets, brands should pay close attention to TikTok's evolving ad capabilities. 👉 How do you see this development affecting your strategies? Let's discuss in the comments! #DigitalMarketing #PPCAdvertising