🗞️ Top #news in #Ads, #Marketing & #Data for this week: 🔹 Search Engine Land reports on the first new details from Perplexity's new ad revenue sharing model for publishers... more on that here: https://lnkd.in/eUG7VngP 🔹 MarTech gives a great rundown on #GEO, or Generative Engine Optimization, coming soon to a strategy near you. More on that here: https://lnkd.in/efaH3sp4 🔹 Social Media Today, LLC reports on a few key parts of Meta's Q2 earnings report, which you might want to keep top of mind in the next year. More on that here: https://lnkd.in/erhu-sHQ -- For everyone counting, Meta has 3.27B users across apps, but don't ask them how many are on Facebook, Instagram, or any individual platform, or how many are in your area for targeting. Same goes for Microsoft's LinkedIn, X (Twitter), or any other social media giant. It's become standard to not share *any* platform data, let alone data on competitive brands or reach metrics, so when exploring marketing efforts on these channels, you should always test, learn and grow from your own data - don't rely on others.
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🚀 Exciting News for Digital Marketers! 🚀 Meta has just rolled out a game-changing A/B testing feature in Facebook Ads! 🎉 This powerful tool allows us to fine-tune our campaigns like never before, ensuring that our ads are not just good, but great. Here’s why you should be excited: ✅ Data-Driven Decisions: With A/B testing, you can compare different ad variations and determine which resonates best with your audience. ✅ Optimize Performance: Quickly identify what works and what doesn’t, allowing you to allocate your budget more effectively. ✅ Maximize ROI: Better-performing ads mean better results, leading to a higher return on your ad spend. If you’re looking to elevate your advertising game, now is the perfect time to dive into this new feature. 💡 Let's leverage data to drive better outcomes and deliver more impactful campaigns! #DigitalMarketing #FacebookAds #MetaAds #ABTesting #MarketingStrategy
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✨ Meta Ads are COMPLEX—not complicated. There’s a lot of moving pieces, data to analyze, algorithm shifts to keep track of… And it can be easy to lose sight of what ads are all about: 👉 At the core, Meta Ads are all about getting your message in front of your ideal clients and presenting them with the opportunity to work with you! I keep this truth top of mind when developing and executing campaigns for all my clients. 👥 It helps to remember that it’s the PEOPLE behind the numbers that contribute most to the success of our Meta Ads! #paidsocial #metaads #facebookads
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Group Head Performance Marketing D2C and Marketplace | Conversion Rate Consultant | GA4 Expert
🚀 Excited to share our latest success story! 🚀 We successfully scaled our sexual wellness brand from a 0.3 ROAS to an impressive 2.2 ROAS in just 6 months! 📈 Here’s a breakdown of our journey: Challenges: 🔍 Healthcare Category Limitations: Significant restrictions in ad delivery on both Google and Meta platforms. 🔁 Remarketing Drawbacks: Unable to remarket the audience due to industry constraints. 📉 Low Conversion Rates (CVR) and 📈 High Cost Per Acquisition (CPA). Hypothesis: Increase Creative Frequency on Meta: More dynamic and fresh content to engage the audience consistently. Optimize Google Ads: Overcome limited delivery by targeting more effectively. Experiment: Frequent Creative Updates: Used creatives for only 14 days and consistently updated them to maintain engagement. Google Intent-Based Inventory: Leveraged intent-based targeting to reach more mature customers ready to convert. Results: 🌟 40% Increase in CVR on Meta. 🌟 50% Drop in CPA on Google. This journey proves that with the right strategy and persistence, we can overcome even the toughest industry limitations. Looking forward to achieving even greater milestones! 🌟 #MarketingStrategy #DigitalMarketing #ROAS #HealthcareMarketing #GoogleAds #MetaAds #GrowthHacking #Advertising #SuccessStory
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Get 60 high-value appointments in 60 days, and establish your business as the #1 choice in your industry — for $0 until we get there. | DM me "60" and let’s chat ⬇️
Advantage+ Campaigns: Friend or Foe? 🤔 Lorenzo Rossi recently highlighted the pitfalls of Meta’s Advantage+ Campaigns, revealing a significant budget waste. However, it's not all black and white. Here's why: 1. 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬: If your goal is to expand your market after you've identified multiple winning ads and a winning offer, Advantage+ can be your ally. Advantage+ helps tap into potential customers beyond your current target. 2. 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐞𝐲: Strict age demographics? Advantage+ might not be for you. But if you're open to converting people outside your usual demographic, give it a shot. Remember to set a minimum age restriction if your age demographic is strict. 3. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Advantage+ campaigns can venture beyond your set parameters when they identify a conversion opportunity. This can be beneficial if you're looking to broaden your reach. 👉 𝐏𝐫𝐨 𝐓𝐢𝐩 #1: Always analyze your campaign results and adjust accordingly. Not all features are a one-size-fits-all solution. 👉 𝐏𝐫𝐨 𝐓𝐢𝐩 #2: Test different campaign types. You never know if Advantage+ will work for your specific product until you try it. I've seen it outperform other campaigns and reveal new target avatars I hadn't considered. What’s your take? Have you used Advantage+ campaigns successfully or faced challenges? 💬 Share your experiences and thoughts below! #DigitalMarketing #MetaAds #AdStrategy #MarketingTips #AdSpend #PerformanceMarketing #FacebookAds
Helping Mobile Apps Scale their Growth as Co-founder at REPLUG | 10+ Years of experience in App Marketing, Paid User Acquisition, Retention, and App Growth strategies
😱 Revealed: The number one trick that will save 11% of your budget spend on Meta Ads! 𝐒𝐓𝐎𝐏 𝐔𝐒𝐈𝐍𝐆 𝐀𝐃𝐕𝐀𝐍𝐓𝐀𝐆𝐄+ 𝐂𝐀𝐌𝐏𝐀𝐈𝐆𝐍𝐒! I've been quite vocal about my skepticism towards Advantage+ Campaigns (as mentioned here: https://lnkd.in/eNm_wZUe). Finally, I have some data to back it up! Meta sneaks their Advantage+ features everywhere—Campaigns, Creatives, Audiences, and more. These features are automatically active, hidden, and hard to turn off. This can lead to significant budget waste. In a recent audit, an advertiser aimed to target users aged 30+ for their app, as historical data showed paying users are typically older. But when we analyzed the campaign results, we were surprised: 📊 11.5% of ads served to users aged 18-24 📊 12.9% of ads served to users aged 25-34 If we assume half of the impressions in the second age group go to users below 30, that totals 17.9% of impressions served to out-of-target users. This results in an 11.7% waste of the budget. So, is it worth saving a bit of time at the cost of wasting so much budget? 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞+ 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐚 𝐨𝐧𝐞-𝐬𝐢𝐳𝐞-𝐟𝐢𝐭𝐬-𝐚𝐥𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧. They may work in very limited cases, but more often than not, they lead to unnecessary budget waste. Don't let Meta's algorithm waste your budget. Make informed choices and keep control of your targeting. Raise your hand if you don't like wasting budget on Facebook! 🙋♂️🙋♀️ What are your thoughts? Have you experienced similar issues with Advantage+ features? #MobileMarketing #AppMarketing #FacebookAds #DigitalMarketing #MetaAds #AdStrategy #MarketingTips #AdSpend #PerformanceMarketing
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'Long Distance Relationship' is one of the user attributes in Meta Ads. Almost happy as a marketer, worried as a user. #Meta knows a lot! #ads #metaads #facebookads #digitalmarketing #dataprivacy #metadataprivacy #userdata
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Just wrapped up another successful Meta Ads campaign for one of our amazing clients, and we're pretty excited about these numbers: 📈 6.31% CTR (that's 3x higher than industry average!) 💪 9,200+ quality impressions 🎯 315+ unique clicks 📊 Efficient CPM at $103.64 ✨ Strong engagement across multiple ad sets But here's what really matters: behind these metrics are real business results and a happy client who's reaching their perfect audience. At Stormbreaker Digital, data drives us, but client success stories fuel us. This is just a snapshot of what strategic Meta advertising can do when paired with relentless optimization and a data-driven approach. Curious about how we can transform your Meta Ads performance? Let's chat! 📧 #MetaAds #DigitalMarketing #MarketingResults #ROI #ClientSuccess #StormbreakerDigital #AgencyLife #DataDriven
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🌐 Attention Marketers: Meta Announces Major Update to Ad Attribution Model! 🌐 🔄 Meta will soon count conversions up to 7 days after an ad click, enhancing power for more precise ad performance analytics. Goodbye to the old 1-day view and 28-day click attribution window! This is game-changing, effective from May 10, 2022. 🚀 📊 Key Highlights: - New Attribution Window: Conversions will now be counted within 7 days of an ad click. - Enhanced Accuracy: This updated model aims to deliver a more accurate representation of your ad performance. - Market Impact: Ideal for marketers to better understand and optimise campaign impact. - Omni-Platform Reach: Applies across Facebook, Instagram, and Audience Network. Why this change? 💡 Research shows most conversions occur within 7 days of a click! 📉 Reflects the current trend towards shorter attribution windows in the digital ad space. 💬 Questions for You: - How do you think this change will impact your current advertising strategy? - What metrics do you believe will see the most significant shifts with this new attribution model? ✨ Big Takeaway: This shift underscores the evolving digital landscape, highlighting the need for immediate impact assessments in ad campaigns. Marketers now is the time to adapt and thrive! ➡️ Read more here: https://bit.ly/3RnLKF7 Join the discussion! Share your thoughts and experiences below. 👇 #DigitalMarketing #SocialMediaAdvertising #MetaAds #AdAttribution #MarketingStrategy #BusinessInsights #RaysDigital
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I Offer Freedom from Stressful Marketing Strategies as a Meta Advertiser | Facebook & Instagram Ads Specialist | Social Media Marketing
⚠️ Warning Keep it Secret Most people think running Meta ads is just about setting a budget and hoping for results, but there’s a smarter way. The real secret? It’s not about the ads you run, but how you analyze and adjust based on real-time data. Too many advertisers leave money on the table because they skip this crucial step. Here’s how I make it work: 1. I don’t just focus on clicks I look at the deeper data like how long users spend on the landing page or how many steps they take before buying. 2. A/B testing isn’t optional; it’s a must. I run multiple versions of the same ad, focusing on slight variations to see what resonates best. 3. Regular updates. The Meta ads algorithm changes constantly. What works today might not work tomorrow, so I adjust my campaigns frequently. This approach has helped me get better "RESULTS" for my clients significantly. What’s the biggest challenge you face when running Meta ads? Let’s talk about it! #digitalmarketing #metaads #facebookads #mediabuyer #instagramads
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On Friday, Meta released the new look of the Facebook Ads Manager dashboard and a new Ad feature- "Opportunity Score" Similar to Google's "Optimization score", Meta's "Opportunity score" represents how optimized your campaign, ad sets, and ad setups are. Your score is based on how many recommendations you adopt, and those recommendations are ranked based on their potential to help improve your account's performance. You may see a score between 0 and 100 points. Meta data-backed system promised to help advertisers who apply recommendations see an improvement in their campaign performance potential over time. However, there’s no guarantee that applying recommendations will always result in better performance. #metaads #paidmedia #mediaOptimization #adcampaigns #facebookads
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Time for this week's industry updates from the paid media team here at connective3! ◾ Meta advertisers may have spotted a new feature in the experiments section of ads manager, Brand Lift Monitoring. This helps advertisers measure the impact of their campaigns on brand perception and performance for FREE 📈 ◾ In a plot-twist I for one didn't see coming, TikTok appear to be incentivising creators to post longer form, horizontal videos 🎥 ◾ Meta rolled out 'expand image' AI for ads. This automatically adjusts your uploaded images to fit various placements, like expanding a 1:1 image to a 4:5 aspect ratio for adding elements like sky or grass to occupy more screen space for vertical placements 📷 ◾Similarly, Google Ads released "image upscaling enhancements", This automatically scales images to meet the minimum size requirements for serving ↔️ ◾The first of it's kind, FeedX is a new open-source A/B testing tool for shopping feeds! Available now on GitHub, FeedX splits products (rather than traffic/users) into control and treatment groups 🛒 ◾And finally, Advantage detailed targeting is now available for all campaign types & objectives on Meta 👥 #digitalmarketing #media #digitaladvertising #digitaladvertising #paidmedia #ppc #socialmedia #marketing #advertising #google #googleanalytics #twitter #tiktok #meta #facebook #googleads #instagram #paidsocial
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