Lucky Axolotl Creative Studio’s Post

If you've ever wanted to live out your very own Hollywood dream, I don't think this is the game for you. But if you've ever imagined being the no-good studio exec in a movie about Hollywood, watch this trailer because I think you've found the game of your dreams. This trailer makes me believe this game will give me the following: 🤣 Dark humor in these wild times (rather laugh than cry). 🌟 Take my shot at making it in Hollywood (without leaving my desk). 😈 Being bad as a player fantasy (so I can stay good IRL). I don't know if this game will deliver on what this trailer has to offer, but the sheer fact weappy is opting for longer trailers - 4 minutes here and a gameplay trailer from earlier this summer was 7 minutes long - means they know they've got something that will attract players who give it a chance. Might want to keep a can of Raid nearby though. That box of spiders could be dangerous for your health. #gamemarketing #gamepublishing #gamedevelopment

Some fun reading for a shortened work week in the US. Issue #36 of my newsletter just dropped. It's been a 3 year journey of baring my creative, quirky soul. In this edition, all of the important stuff: - The 1997 movie classic, Starship Troopers - The 2024 video game classic, Helldivers 2 from Arrowhead Game Studios - Rereading and redoing The Artist's Way - Useful links including the LEGO Group Mona Lisa And if you haven't subscribed, please consider doing so! Link in comments. #marketing #gaming #newsletter #creative

This is my next experiment, I'm going to create an advergame to test the real impact with this kind of video game focused on a fictitious brand. If you think this kind of experiment is interesting, give me a like or follow me. The objective with this is to show the entire development process, costs, evolution, statistics and real results. #gamedev #indiegame #advergaming

🎮 Previously, game and mini-game ad creatives were closely linked. Game companies would consistently release fixed mini-game creatives throughout the year to align with the main gameplay of the game. However, mini-games, much like short videos, possess a unique charm and addictive quality but are susceptible to being easily copied and falling out of trend. Curious about the evolution of mini-game ad creatives? Check out our video for insights! And for even more ideas on mini-game advertising, download the report here. https://lnkd.in/gemKSzBd Let's stay ahead of the game! 🚀 #GamingIndustry #AdvertisingTrends #MiniGames #SocialPeta

🚀 Marketing Insights into Top SLG Advertisers 🚀 In the following video, we will analyze the hot ad creatives for three top SLG games: Last War - A hit game that successfully combines traditional mini-games with the main game. Whiteout Survival - This game has topped the global revenue charts multiple times. Top Heroes - Initially featured light RPG gameplay similar to mercenaries. Later, SLG elements were added, making it a successful example of combining mini-games. 📊 To learn more about advertising insights for SLGs, please download the report produced by SocialPeta Ltd. (Download link is in the comments) #SLG #AdCreatives #MobileGames #SocialPeta

“Creating game productions for communication is truly unique…” Over 3 posts, I'll share insights from my partner & friend Antoine Menard. See why GANG, Full Production House partnered with these unique talents. 😏📚 #StayTuned #WisdomDrops EPISODE 2️⃣: Game productions for communication are really unique... There are three variables that change everything compared to classic video games: 1️⃣ Mastery 2️⃣ Investment 3️⃣ Timing 𝗜𝗡𝗩𝗘𝗦𝗧𝗠𝗘𝗡𝗧: 🎮 In the video game industry, we often talk about the "𝗙𝗶𝗿𝘀𝘁 𝗛𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲" to define the time it takes for a player to decide whether to continue with a game or not. A player spends an average of one hour on a game for a reason. The gaming experience doesn’t start when a session begins, but well before: ➡ The player has seen ads or news about the game, ➡ They have read reviews or received opinions from friends or influencers, ➡ They decide to buy the game, ➡ They download and install it, ➡ They launch the game. Due to the human psyche (the theory of engagement), once a player has gone through all these steps, they have a minimum attention and investment time. During this period, game designers can help them understand the basics of gameplay and imagine how far they can go. In our games Merci-Michel, the approach is entirely different. 🎮 The game is accessible right from the first step of the journey: ➡ The player has seen ads or news about the game and clicked on the link leading to the project. The engagement is entirely different. We are dealing with a "𝗙𝗶𝗿𝘀𝘁 𝗠𝗶𝗻𝘂𝘁𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲" or even a "𝗙𝗶𝗿𝘀𝘁 𝟭𝟱 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲". Visitors have only a few seconds to judge a game. They haven't made the investment that encourages them to stay longer. The gameplay must be extremely simple to grasp, and within a few seconds, the visitor must understand what they can do on the platform. The time they can spend is very different, so you must quickly deliver your storytelling, or introduce it later. We love games like #Gris, #Celeste, or #Inside, which allow for multiple interpretations, but this type of storytelling is very difficult to implement for the web. We need to be more radical and clear in how we approach subjects. This is also why in Merci-Michel experiences, we integrate all the elements of lore and storytelling after gameplay phases, and these elements are often less prominent than in classic games. Without this, players may not stay long enough to feel them. We can still afford a bit of poetry and humor. We managed to do this, for example, with The Fabulous Cartier Journey for Cartier, Coastal World for @Coastal Bank, or Seeds of Dreams (also thanks to the amazing people we worked with Alexandre Saad, Idriss Dabré, and the Coastal team). And that is one of the most exciting challenges to take on. #GameDesign #MerciMichel #Engagement #GamingExperience #Storytelling #LevelDesign #CasualGaming #GameDevelopment

💡 Tips from the Pro: Successful Video Game Ad Experiences! 💡 💬 What do you think makes an in-game ad experience successful? Share your thoughts below! Curious about how to create impactful ad experiences in video games? 🎮 Dave Madden, President of PlayerWON®, shares valuable insights in our latest video. 🔑 Key Tips for Brands: Understand the Context: Unlike TV, every video game offers a unique experience. Brands need to carefully consider how they interact within these diverse environments. Custom Integrations: While integrating a brand deeply into gameplay can be powerful, it carries risks. Poor integration can lead to negative feedback. Provide Value: The simplest and most effective approach is to offer gamers something that enhances their experience. This could be rewards, features, or access that they wouldn't get otherwise, courtesy of your brand. 👉 Watch the full video to get more expert insights from Dave Madden on making video game ad experiences successful! https://lnkd.in/eYDxK2Ea

This is a great article to keep on the backburner when developing a video game marketing strategy. There are some great points to remember. #videogames #marketingstrategy https://lnkd.in/gbcb2KX6

Are you sick of players scrolling past your #indiegame trailer? Try the 3-second test! Look at just the first 3 seconds of your trailer. Would you stop scrolling? If not, try hooking the viewer in those first 3 seconds. Show the most stand-out moment of your game. Epic boss fight? Stunning visuals? Funny moment? These are all great to hook the viewer. Don't forget to look at your analytics. Many platforms show how long your video retains viewers. This can be handy to compare hooks across multiple trailers. Nail the hook, and you will be well on your way to earning more players and interest for your game!