Lorenna S. Eunapio da Conceição, MBA, MSc’s Post

Is AI the MVP of YOUR marketing? If you are shocked at even the IDEA of using AI in your marketing or content development, hear me out. Imagine being able to buy back time so you can be the visionary of your business, instead of the task master. Imagine knowing your audience even better, thanks to AI giving you the data you need. Imagine being able to personalize your content and messaging because AI is a team member. AI in marketing is essential in 2024. And if you’re avoiding it, the people you’re trying to reach without it might not hear you at all. If you haven’t already, be sure to listen in to this week’s podcast for more! https://lnkd.in/gbmVESTF #AIMarketing #Efficiency #Personalization #GrowthHacking

There's no debating it - the latest episode of the #RadicallyTransparent podcast featuring the talented Yael Klass, VP of Corporate Marketing at Similarweb will have you taking notes. 📝 I had the opportunity to get radically transparent with her about all things AI and let me tell you, she doesn't miss a beat when it comes to calling out the challenges and opportunities we as marketers are facing today when it comes to incorporating #AI into content creation. My favorite moment of the episode is when she revealed her #mindset behind creating her "Content Alchemist" initiative -- which has impressively led to high-quality, scalable (and meaningful) content creation. How she does it? She exposes right on the show. And a few additional noteworthy debates that took place between us included: 1. Blending creativity with analytics -- where we should put focus when creating content. 2. Engagement vs. Traffic -- where we as marketing professionals should be placing the value. If you're a fellow professional in SaaS sitting in #marketing, or looking for creative (and successful) ways to use AI in content creation, this episode is for you. Catch the full conversation here: https://okt.to/Uu8Fb1 [And a HUGE thank you to Yael for joining me on the show. I had a blast discussing some of these heavy topics and truly appreciate your insight into #AI]

Podcast Alert: AI-Powered Social Media - Elevate Your Engagement and Reach Social media isn't just about posting updates anymore - it's about building connections and driving real business results. But with the endless flow of content, how do you make sure your brand stands out? The answer lies in AI-powered social media. In this week's episode of "The AI Marketing Revolution", we uncover how AI is reshaping the social media landscape by helping marketers: . Create engaging content - Use AI to generate captivating captions, visuals, and even videos. . Understand your audience better - Analyze social media interactions for deep insights into audience preferences. . Optimize your strategy - Schedule posts at peak times, use trending hashtags, and monitor brand mentions in real time. . Automate tasks - Free up time to focus on strategy with AI handling the repetitive tasks. 🎧 Listen to the full episode now: . Spotify link: https://lnkd.in/gBZ68Va3 . Apple Podcast: https://lnkd.in/gZ4PyXmm #AImarketing #socialmedia #digitalmarketing #socialmediastrategy #marktgAI

Podcast: AI in social media is a game-changer! It's incredible to see how AI can transform engagement and streamline our strategies. 🎯 This week's podcast dives into how we can leverage AI to elevate social media efforts. Excited to share this with everyone! Give it a listen and let me know what you think! 👇

👀 Trend to watch: Google #NotebookLM AI podcast used for marketing I've always believed that a conversation is a unique form of marketing. It's the most natural form of "presenting" and illustrating thought leadership. That's what a news interview is. It's what happens with panelists at conferences. It's what a podcast is. It's the premise around which we built AnswerStage. For this reason I've been really intrigued by Google's new NotebookLM service. It can take a collection of resources -- notes, articles, pdf documents, videos etc -- and transform them into a podcast. For students and people learning new skills it opens up a whole new way of absorbing content. Just yesterday I saw a NotebookLM used in a new way: for marketing. This is unauthentic for sure. It's a simulation of two people talking which isn't thought leadership at all. BUT it's an effective way to convey content in a more digestible format. Here's an excerpt of the video that I discovered. It's a discussion about Jack Smith's filing yesterday. I'm not posting it to get sidetracked on this topic (although I'm certainly following these stories closely). I just think it's another milestone in #contentmarketing that is worth noting. Whoever posted it was able to create this "conversation" within seconds by uploading the 160 page doc and having NotebookLM turn it into back-and-forth dialog between a male voice and female voice. Pretty amazing and effective. I'm eager to hear what others think.

Really enjoyed diving deep into the world of growth marketing for GPTs with the incredible guys at 3Advance Paul Murphy and Rafael Testai. It was great to share my journey and insights on leveraging AI and GPTs to fuel marketing efforts. I share my strategies for using AI tools, creating viral content, and improving team efficiency. 💡 Highlights: - The power of growth marketing and how it can transform your business. - Practical tips for GPT founders on marketing and audience growth. - Behind-the-scenes look at creating viral hooks for social media. - Insights into using AI for performance marketing and client onboarding. 📚 Books Jen Recommends for Marketers: 1: "Influence: The Psychology of Persuasion" by Robert Cialdini A classic book on the psychology of influence and persuasion, filled with insights and practical applications. 2: "Million Dollar Weekend" by Noah Kagan A book focused on simplifying the process of turning ideas into successful businesses. 3: "A Secret History of Brands" by Matt MacNabb Explores the controversial pasts of various well-known brands, providing an intriguing perspective on their histories. 👉 Don’t forget to like, comment, subscribe, and share, for more exciting episodes with AI and GPT experts! https://lnkd.in/eh4DEJiU #AIForBusiness #AiTips #MarketingGrowth

New Podcast Episode: AI, SEO, and Brand Awareness: The Evolution of Digital Marketing Join me and guest Lori Highby, owner of Keystone Click, as we dive into the rapidly changing world of digital marketing. We explore how AI is reshaping SEO, content creation, and customer journeys.   Key takeaways: ✅ The importance of research in understanding your customers. ✅ How AI is changing search behavior and marketing strategies. ✅ Why brand awareness is more crucial than ever in the age of AI. ✅ The continued relevance of SEO and human-generated content. ✅ Practical tips for small businesses to stay competitive.   Are you using AI in your marketing efforts? How has it impacted your strategy? This episode is fit for you! Link: https://lnkd.in/ekHZJFNb What resonates with you the most in this episode? Share your thoughts and experiences in the comments! #DigitalMarketing #AI #SEO #BrandAwareness #MarketingStrategy #SmallBusiness #ContentCreation #CustomerJourney    

Hey everyone! I'm excited to announce the latest episode of the Engage Video Marketing Podcast is now live! In this episode, I had the pleasure of chatting with Ian Anderson-Gray about the fascinating world of AI in video marketing. 🤖🎥 Here are three key takeaways from our conversation: 1. Authenticity is Key: We discussed the importance of maintaining authenticity in video marketing, even when using AI tools. Authenticity cannot be faked, so it's crucial to ensure that AI is used to enhance, not replace, the human touch in your videos. 2. Strategic Use of AI: Ian emphasized the importance of using AI strategically in your video content creation process. From brainstorming ideas to optimizing scripts and editing videos, AI can streamline your workflow and help you produce more content efficiently. 3. Constructing Effective Prompts: Ian highlighted the significance of constructing effective prompts when using AI tools. By providing detailed information and examples, you can guide AI to generate content that aligns with your brand voice and style. If you're curious to learn more about AI in video marketing and how to leverage it effectively, make sure to listen to the full episode at https://lnkd.in/gBZVUgjS #EngageVideoMarketing #AIinVideoMarketing #PodcastEpisode #VideoStrategy #Authenticity #AIIntegration https://lnkd.in/gCd7df3j

I've spent 15+ years being ridiculously early to digital trends. Here's why that matters now: 🔷 2005: Launched one of the first 200 podcasts on iTunes "But who listens to podcasts?" Today: 500M podcast listeners globally (Statista) 🔷 2008: Started video marketing for local business While Fortune 500s debated getting on social media at all Today: Video is 65% of all internet traffic (Sandvine) 🔷 2016: Became a full-time content creator Before "influencer" was even a job title Today: $250B creator economy (Goldman Sachs) 🔷 2024: Going all in on AI Marketing I'm seeing the exact same signals: The skepticism The "it's not ready yet" pushback The "but will it last?" questions Here's what 15 years of being early has taught me: When everyone's questioning the direction, you're probably on the right path. When they say "it's not ready," that's your advantage. When they're waiting for the playbook, you get to write it. The AI marketing inflection point isn't coming. It's happening right now. What early signals are you seeing in your industry? Particularly interested in hearing from other marketers who've been early to previous digital shifts. 👉 Follow me here on LinkedIn for regular insights on integrating AI into enterprise marketing workflows. I’ll be sharing frameworks, case studies, and practical strategies you can put to use right away. 📣 About me: For over 15 years, I’ve built a career on spotting digital trends early—from joining the first wave of bloggers and podcasters to becoming a full-time creator with over 1 million social followers before “influencer” was even a term. Today, I’m immersed in AI marketing, sharing proven strategies to help enterprises stay ahead in an ever-evolving digital landscape.

A few highlights from my conversation with Jessica Malnik... 💬 How AI can boost confidence and combat imposter syndrome (9:57) 💬 Content strategies for thought leadership (13:56) 💬 Surprising AI use cases (30:26) 💬 How to future proof your career in content marketing (35:12) Here's the episode... https://lnkd.in/gH9_2-yC #AI #contentmarketing