Lorenna S. Eunapio da Conceição, MBA, MSc

Lorenna S. Eunapio da Conceição, MBA, MSc

Sevilla, Andalucía, España
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With nearly two decades of experience in marketing, I'm truly passionate about my…

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Artículos de Lorenna S.

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Actividad

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Experiencia

  • Gráfico Lorenna Eunapio Marketing Consulting

    Lorenna Eunapio Marketing Consulting

    Toronto, Ontario, Canada

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    Rio de Janeiro, Brazil

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    Luxembourg

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    United States

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    Toronto, Ontario, Canada

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    Toronto, Ontario, Canada

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    Toronto, Ontario, Canada

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    Toronto, Ontario, Canada

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Rio de Janeiro Area, Brazil

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    Argentina

Educación

  • Gráfico Universidad de Sevilla

    Universidad de Sevilla

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    Actividades y grupos:Thesis: "Low Literacy and New Digital Media: The Experience of Low-Literacy Individuals in Social Media and Instant Messengers," Article "Low Literate Consumers´ Experience in Social Media and Instant Messengers: an Exploratory Research.", presented at the XIX SemeAd Congress (USP) (http://login.semead.com.br/19semead/anais/arquivos/442.pdf); and published at the Journal "Sociedade, Contabilidade e Gestão, Rio de Janeiro" (UFRJ) - https://revistas.ufrj.br/index.php/scg/article/view/13521

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    Actividades y grupos:When I realized that Digital Marketing was not a trend anymore, but a massive change in the way we think and do Marketing and Communications, I decided to dive deeper into this universe. My final project was based on an SEO assignment, which consisted of creating a blog and applying SEO techniques to increase its page rank. For the final project, I designed a whole long-term Digital Marketing strategy for the website, including Content, Inbound, Paid actions, etc: www.flamenconorio.com.br

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    Actividades y grupos:- Journalist at FACHA Lab Newspaper; - Journalist at Brasil de Fato newspaper; - Journalist and producer at Center for Community Education and Communication (NECC) of FACHA

Licencias y certificaciones

Experiencia de voluntariado

  • Gráfico LatAm Startups

    Marketing Assistant

    LatAm Startups

    - 3 mes

    - Copywriting and updating social media platforms in English, Spanish and Portuguese.
    - Covering events for social media (pictures, videos and interviewing).

Publicaciones

  • Low Literate Consumers´ Experience in Social Media and Instant Messengers: an Exploratory Research

    Sociedade, Contabilidade e Gestão - UFRJ

    Data from IBOPE and INAF 2012 reveals that, in Brazil, there are approximately 14 million full illiterate adults and a little more than 35 million functional illiterate individuals. According to statistics, Brazil is the third country in the world where users spend the most time online, which more than half of this time is spent on social media. Within this framework, as more daily functions move toward text-based electronic communication, reading literacy becomes even more important for adults…

    Data from IBOPE and INAF 2012 reveals that, in Brazil, there are approximately 14 million full illiterate adults and a little more than 35 million functional illiterate individuals. According to statistics, Brazil is the third country in the world where users spend the most time online, which more than half of this time is spent on social media. Within this framework, as more daily functions move toward text-based electronic communication, reading literacy becomes even more important for adults who are illiterate or for those with low-literacy levels. A great part of the marketing literature focuses on literate consumers, and there is a lack of information about how illiterate or low literate subjects communicate in such market context. Therefore, this research sought out to answer the following question: What kind of experience low-literacy individuals have with the social media and instant messengers’ usage and consumption? To this end, a qualitative exploratory study was created based on individual intervews with 22 adults with incomplete elementary education. Among the results, it was possible to notice the stigmatization suffered by these individuals due to their reading limitations as well as to some of their strategies to overcome the issue, such as sending audio instead of written messages or posting photos instead of texts on social media. It can be suggested that the new forms of instant communication promote freedom to make mistakes in grammar or punctuation that are often attributed to auto correctors of mobile devices. Another evidence of low-literacy is the laziness to read and write on social media and communicators - what users believe to be big reading is actually considered short reading according to specialists on Functional Illiteracy in Brazil.

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  • Low Literate Consumers´ Experience in Social Media and Instant Messengers: an Exploratory Research.

    XIX SemeAd Seminários em Administração 2016

    Data from IBOPE and INAF 2012 reveals that, in Brazil, there are approximately 14 million full illiterate adults and a little more than 35 million functional illiterate individuals. According to statistics, Brazil is the third country in the world where users spend the most time online, which more than half of this time is spent on social media. Within this framework, as more daily functions move toward text-based electronic communication, reading literacy becomes even more important for adults…

    Data from IBOPE and INAF 2012 reveals that, in Brazil, there are approximately 14 million full illiterate adults and a little more than 35 million functional illiterate individuals. According to statistics, Brazil is the third country in the world where users spend the most time online, which more than half of this time is spent on social media. Within this framework, as more daily functions move toward text-based electronic communication, reading literacy becomes even more important for adults who are illiterate or for those with low-literacy levels. A great part of the marketing literature focuses on literate consumers, and there is a lack of information about how illiterate or low literate subjects communicate in such market context. Therefore, this research sought out to answer the following question: What kind of experience low-literate individuals have with the social media and instant messengers’ usage and consumption? To this end, a qualitative exploratory study was created based on individual interviews with 22 adults with incomplete elementary education. Among the results, it was possible to notice the stigmatization suffered by these individuals due to their reading limitations as well as to some of their strategies to overcome the issue, such as sending audio instead of written messages or posting photos instead of texts on social media. It can be suggested that the new forms of instant communication promote freedom to make mistakes in grammar or punctuation that are often attributed to auto correctors of mobile devices. Another evidence of low-literacy is the laziness to read and write on social media and communicators - what users believe to be big reading is actually considered short reading according to specialists on Functional Illiteracy in Brazil.

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Idiomas

  • English

    Competencia bilingüe o nativa

  • Spanish

    Competencia bilingüe o nativa

  • Portuguese

    Competencia bilingüe o nativa

  • French

    Competencia básica limitada

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