Lisa B.’s Post

MUSH is one of the HOTTEST #cpgbrands on the market. Crisp is incredibly proud to be an integral part of their growth strategy. Check out some of their amazing results! - 85% increase in points of distribution at Sprouts Farmers Market. - 64% increase in growth with KeHE Distributors. - Exceed 90% fill rates with their distributor partners. To learn more about their success story, check out the link below! #cpg #growth #datadriven

Dark and edgy branding is having its day. I posted about Misery and Mayhem this weekend. It’s a high protein oatmeal ready to shake up a boring category. Complete with dark colors and edgy branding. Think this style of branding is not for you? I'm ok with that. Liquid Death is ok with it too. They'll shed some tears while they're cashing those checks. ;) Death Wish Coffee Company led the way. Their skull-and-crossbones logo rocked what 𝘤𝘢𝘯 𝘣𝘦 a boring category. How about 19 Crimes? They brought sinister vibes to the wine category. Showcasing violent criminals and their ignoble deeds. (Sometimes really violent characters like Martha Stewart.) Can you believe it? Wine of all categories. With all of it's arrogance and pretentiousness. (And yes, I love a fine Sangiovese.) Love them or hate them, these brands stand out. 𝘛𝘩𝘦𝘺’𝘳𝘦 𝘢 𝘣𝘳𝘦𝘢𝘵𝘩 𝘰𝘧 𝘥𝘢𝘳𝘬, 𝘴𝘵𝘢𝘭𝘦 𝘢𝘪𝘳 𝘪𝘯 𝘢 𝘤𝘳𝘰𝘸𝘥 𝘰𝘧 𝘳𝘦𝘭𝘦𝘯𝘵𝘭𝘦𝘴𝘴𝘭𝘺 𝘩𝘢𝘱𝘱𝘺 𝘣𝘳𝘢𝘯𝘥𝘴. Now there's nothing wrong with happy of course. I mean, try getting some of these past a sweet grandma of 12. Nonetheless, there's an appetite for the things we're not supposed to feel in the cereal aisle. Scott Turner is doing it in oatmeal. The sky is the limit for candy, pantry staples, and protein bars. What brands do you know of that are leveraging edginess? ——— 🔹 We drive velocity in Sprouts, Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other retailers. 🔹 We grow brands on Amazon. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #instacart #retailtech

Will Walmart's New Better Goods Premium Grocery Brand Succeed? The WSJ reported today that Walmart will introduce a new private label premium food line called Bettergoods this year. The line will include gluten-free muffin mix, oat milk ice cream, curry chicken empanadas and cardamom rose raspberry jam. Most if the items will retail around $5. The natural question to ask is why is Walmart doing this now and will it succeed? A few observations: 1. Its the Core Stupid! Grocery is important to Walmart, constituting 60% of sales and it really wants to maintain relevance in the category. 2. It is a Catchup game: Walmart is playing catch up. Target pioneered selling Private label goods in soft goods category and then in Groceries. Today Target has over 45 brands of Private label goods in groceries, a feat that only target can pull off. Cost's Kirkland accounts of sales. 3. Sams Choice is Being Rebooted: Walmart has always had a so called premium line of private label products called Sam's Choice. However, this line really did not have a raison d'etre. 4. Does Adventurous Eating provides the raison d'etre? According to Walmart executives, adventurous eating has become mainstream and perhaps this provides the raison d'etre that Sam's Choice lacked. 5. Will Curry Chicken Empanadas Sell Everywhere? Scale is important to a mass market retailer like Walmart. The hope is that curry chicken empanadas will sell everywhere. 6. Sample, Sample Sample: Walmart executives note that products in transparent jars will sell better. Maybe what they are alluding to is the customer need for sampling for a product that does not have the power of a national brand advertising campaign. But note that Trader Joes and Costco regulalry sample products. Will Walmart be considering sampling in its product introduction plans? 7. Earn Credibility one Jar at a Time: Private label credibility is earned slowly one jar at time. Without the power of national brand advertising to reinforce the brand, the retailer has to rely on in store merchandising and marketing to promote the product and position the product. These tools are powerful but are only one part of the equation. In store merchandising has great power but with it comes great responsibility. https://lnkd.in/gZ3DYU4V Walmart launched

Toblerone's Edgy Egg is a masterclass in brand extension and building Clear Defendable Territory through execution. Extending any brand is a delicate dance between leveraging brand strength and innovating to meet shifting market needs. With everyday chocolate consumption in decline, cocoa prices at record highs, and the UK economy in recession, these are challenging times for chocolate brands. However, amidst these challenges lies opportunity. It may sound counterintuitive, but recessionary times are perfect for acquiring customers who would otherwise remain loyal to competitive brands. With disposable incomes under pressure, consumer behaviour is shifting, creating a 'Lipstick effect' within the sweet treat category, as consumers seek affordable everyday luxuries to lift their mood. Launched into a market susceptible to shrinkflation and dominated by uniform products, this supersized egg with its extra thick shell is perfect for the times. Born from the brand's new 'Never Square' positioning with its faceted triangular form, opulent gold foil wrapping, and design detailing across every element, Toblerone's egg is tailor-made for gifting and special occasions—the two areas driving growth in the category. Launched for Easter 2023 and exclusive to Tesco, this is Toblerone's first-ever egg in its 116-year history. A year later, it's available from all major multiples and direct to consumers via the Toblerone website, offering customers personalised packs - expanding its reach and gifting appeal. All signs point to one outcome: this Easter, many more people will enjoy Toblerone, with a significant portion trying it for the first time. #branding #brandextension #ClearDefendableTerritory #theclearing

I think Whole Foods’ new Daily Shop concept is a smart move—it’s like turning grocery stores into a Walgreens for quick, in-and-out shopping. With more retailers following this trend, do you think this approach will reshape how we shop for groceries? #linkedinnews #wholefoods #minimarket #creator #respectthechain

We are so excited about how Walmart's strategy is creating opportunities for several of our more #premium #cpg products; and you really can't ask for a more supportive Retail partner than Walmart. Exceptional partners and we love the opportunity for expansion they offer our food brands. #greatpartnership #consumerexperience #foodbrands #cpgstrategy #retail #frozenfoods #premiumfoods #grocery #premiumretail #grocerytrends

Go be your consumer It’s easy to lose touch with our consumers’ experiences. Go shop your category online and in-person. Try shopping different channels and retailers. If you’re in sports and entertainment, go to a competitor’s event. Ask your kids to rate the event - they’re the most honest critics! What’s working? What’s challenging? Where are the opportunities? Shopping for groceries this weekend, I ran across these Pringles Mingles. They weren’t on my list. Why did I buy them? I’m a salty snacks category shopper. The yellow 2/$7 tab on the shelf caught my eye. I know the Pringles brand. There were also $1 off stickers on each bag. Now it’s 2/$5 to try. All of this decreases trial risk. Flavors were a twist on familiar and the shape/texture seemed unique. They met my need: Salty snack to provide variety in school lunches So I brought them home to the 11yo lunch critic. We tried them simultaneously. The pickle flavor was tried first. Good flavor, liked it. Nearly addictive. Texture didn’t match expectations. Was described as “light, airy, crispy,” and along with the Pringles brand we thought they’d be more crunchy like poppables. Instead the texture was more like a Cheeto puff. We’d get the pickle flavor again. The Sharp White Cheddar & Ranch didn’t taste that great. Wouldn’t get it again. My point: Don’t forget to walk in your consumers’ shoes, thinking of their needs, and understanding their experience. ♥️ There’s a lot of learning in simply grocery shopping when you’re working the CPG land everyday. 🤓 Otherwise, you might get caught up in language like extruded potato snack. 😳 What do you do to stay close to your consumers? Also, have you tried these Pringles Mingles?

Private brands are on 🔥. Great way for #retailers to differentiate themselves at great prices. Some of my favorite items have been new sparkling water flavors, gummy vitamins and value add mix items such as veggies and bowls. Suppliers can use private label as an opportunity to test, learn and grow their business while complimenting their own brands. #grocery #privatebrands #innovation Mana Foods

Unbound Snacks soared to new heights with a bold rebrand—but it wasn't just a facelift. It was a full-throttle shift into a brand that demands attention on every shelf. Rebranding isn't just about a new logo or packaging; it's about realigning your brand to connect with your audience’s desires and staying ahead of market trends. We took Unbound Snacks beyond aesthetics—crafting a powerful narrative and visual identity that resonates with both taste-conscious consumers and retail buyers. Is your brand stuck in neutral? It’s time to unleash its potential. With Retail Voodoo's strategic approach, we don’t just give you a new look—we elevate your entire food and brand brand presence, boosting relevance and market impact. Ready to see your food and beverage brand break through the noise? Partner with Retail Voodoo to unlock your brand’s next-level growth. Let’s make your brand unforgettable. See more about this rebrand here: https://lnkd.in/dZDR7ZKX #FoodAndBeverage #BrandStrategy #Rebranding #RetailVoodoo #SnackingCPG #Snacking #CascadiaCreativeAwardWinner #Silver #rebrand Unbound Snacks LLC.

Why do you choose the challenger brand over well-established brands in retailers? I found myself shopping in Tesco last week, looking for some Bacon. Seemingly an easy thing to buy for that shouldn’t take too much effort, however, I found myself weighing up the Tesco’s own vs The Jolly Hog | B Corp 🥓 As I analysed my best route to purchase, I took a few things into account. How did the bacon look? What was it priced as? Which am I more likely to enjoy? Are the benefits better? I ended up buying The Jolly Hog’s bacon, that was on offer at £2.50, only costing 21p more than Tesco’s Private label bacon, and £1 less than Tesco’s premium private label. A multitude of things helped me decide this: 1. I’m a picky eater when it comes to meat, I don’t want to waste my money on fatty meat where I perhaps won’t eat all of it. 2. The pricing felt like a no brainer, Jolly Hog looked more premium and had better packaging, giving me the trust that I would enjoy the meat. Would I have necessarily of bought the price point at £3.50 for my first purchase, no. However, instead I bought two packs at £2.50 and after eating it, I have found a new favourite bacon that I am likely to continue to repeat purchase. 3. Working in this industry, alongside challenger brands, I know the depths to all the added benefits of their products, driving me to be more likely to buy a challenger brand product, so how do you convey this to consumers not in the industry? To conclude, consumers go through a complex decision-making process when buying things as simple as bacon. This scenario demonstrates how thoughtful pricing, appealing product presentation, and promotional strategies can convert initial trial into brand loyalty. Brands - do you know how you are positioned against competitors on the key facts above? Consumers - what drives your decision making in your food shops? North Star #FMCG #Challengerbrands #Brandloyalty #Promotionalstrategy #Tesco #retail #foodshop #growthpartner