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📊 Should you run Google Ads on a subdomain? There’s no simple answer—it depends on your strategy, audience, and SEO goals. As your eCommerce brand grows, you’ll need to know whether subdomains could improve campaign performance or, rather, dilute your main domain's authority. In our latest article, the LION Digital team breaks down the pros, cons, and best practices for running Google Ads on subdomains: ✔️ When subdomains can boost ad relevance ✔️ How to maintain Quality Scores for cost-efficient campaigns ✔️ Key strategies to keep user experience seamless ✔️ SEO considerations to avoid splitting authority 🤔 Want to know if subdomains are right for your Google Ads? Connect with LION Digital to develop a smart ad strategy for your business goals. 🔗 Discover more insights here: https://hubs.la/Q02YjgCq0 #Subdomain #DomainAuthority #eCommerce #LIONDigital #DigitalMarketing #GoogleAds LION Digital is one of the only true eCommerce-focused agencies in the game! As 1 of only 5 Shopify Plus Marketing Partners, a Google Premier Partner 2024, and a Klaviyo Elite Master Partner, we have the eCom cred and experience your brand needs to thrive.

In one of my recent consultations, I came across an eCommerce brand founder struggling to get traction on their SEM ROAS. During the consultation I found that they were unnecessarily running their Google ads on a subdomain which was a duplicate of the main site which inspired this piece. Don’t sabotage your eCommerce growth goals with a subpar subdomain strategy. If you’ve invested in digital advertising, a poor subdomain strategy could torpedo your results. Let the LION team untangle this puzzle for you safely and securely.

📊 Should you run Google Ads on a subdomain? There’s no simple answer—it depends on your strategy, audience, and SEO goals. As your eCommerce brand grows, you’ll need to know whether subdomains could improve campaign performance or, rather, dilute your main domain's authority. In our latest article, the LION Digital team breaks down the pros, cons, and best practices for running Google Ads on subdomains: ✔️ When subdomains can boost ad relevance ✔️ How to maintain Quality Scores for cost-efficient campaigns ✔️ Key strategies to keep user experience seamless ✔️ SEO considerations to avoid splitting authority 🤔 Want to know if subdomains are right for your Google Ads? Connect with LION Digital to develop a smart ad strategy for your business goals. 🔗 Discover more insights here: https://hubs.la/Q02Yj13x0 #Subdomain #DomainAuthority #eCommerce #LIONDigital #DigitalMarketing #GoogleAds LION Digital is one of the only true eCommerce-focused agencies in the game! As 1 of only 5 Shopify Plus Marketing Partners, a Google Premier Partner 2024, and a Klaviyo Elite Master Partner, we have the eCom cred and experience your brand needs to thrive.

💡Take your Google Ad Strategy to the NExT with Conversion Tracking! 🖥 Adapt or die in the speed of handillustration marketing, you need to be able to see how effective your ad is. Conversion tracking: a must-have for businesses that want Google Ads campaign optimization. Why Conversion Tracking is Important: Awareness User Action – Conversion tracking gives you an idea of what actions the user would take after clicking on your ad. Are they buying, subscribing to newsletters or consuming your content? You need this data for your audience/ audience demographic. Maximize Your Marketing Budget ** ——> After seeing which campaigns work and drive you results, you can begin to pay attention to how you allocate funds. Load more into the high performance ads and elimite those student ads. Improve Campaign Perfection: Extracting conversion data allows you to adjust targeting, ad copy and bidding strategies. However, this is continuously optimized leading to better performance and an increase in ROI. Getting Started: – Establish Your Intentions: DOs for People doing something! It could be making a purchase or submitting contact form, but you need to have some set goals for that. Create Tracking: Use Google Tag Manager and other tracking tools to insert the goals without any technical hassle. Check and adjust: Be sure to audit your conversion reports in google ads often. The data should help you make educated decisions and adjust your plan. Let’s connect! I am here to help get your Google Ads campaigns into overdrive and deliver the desired results!! Let us talk, through which you can get swift conversion tracking to perform the proper way for your business. 📩 Comment below or message me to start a discussion! #GoogleAds #ConversionTracking #DigitalMarketing #MarketingSkills #ClientHunting #BusinessSuccess

Maximizing Google Ads 🔰: Key Tips for Search vs Performance Max. Navigating Google Ads effectively is crucial for digital marketing success. Whether you're new to the game or looking to optimize, choosing between Search and Performance Max campaigns is a pivotal decision. Here are concise tips to guide your strategy: Start with Search: Ideal for beginners, focusing on keyword targeting and ad creation. Leverage Performance Max: For those ready to scale, it utilizes Al to optimize conversions across Google's platforms. Monitor Your Conversions: Aim for at least 30 conversions over 30 days before shifting to Performance Max for data-driven optimization. Quality Setup is Key: Regardless of your choice, prioritize detailed keyword research, compelling ad copy, and accurate tracking. Stay Informed and Flexible: Digital advertising is ever-evolving. Keep abreast of the latest trends and practices. Review and Adjust Regularly: Use insights from your campaigns to refine and improve your strategy continuously. Choosing between Search and Performance Max depends on your goals and data availability. Start with Search to build a strong foundation, then consider Performance Max to boost your reach and conversions. Remember, the secret to digital advertising success is continuous optimization. Repost 🔁so that this post reach to everyone.🙏 -------------------------------------------------------------- Are you digital Marketer 🎯 ? Then you should visit my Profile and hit Follow Farhan Arshad to stay updated to all new features and insights . . . . . #GoogleAds #Digital Marketing #PPC #SearchMarketing #PerformanceMax #OnlineAdvertising #MarketingTips #SEM

Brooke Osmundson compiled 15 ways to improve your conversion rates In Google Ads: 1. Implement Proper Conversion Tracking 📊 - Ensure accurate tracking to understand performance. Consider tracking “micro” conversions like newsletter signups or whitepaper downloads. 2. Optimize Keyword Lists 📝 - Continuously refine your keywords. Use the Google Ads search terms report to identify converting and non-converting actual searches. 3. Match Ad Copy to Landing Pages 🔗 - Ensure consistency between your ad copy and landing page to meet user expectations. 4. Use Clear Call-To-Actions (CTAs) 📣 - Use action-oriented language. Make CTAs prominent and easy to click. 5. Optimize for Mobile 📱 - Use responsive design and ensure fast loading times. Optimize form fills for mobile devices. 6. Experiment with Ad Copy Testing 🧪 - Test different ad copy variants to see what resonates with users. 7. Utilize Ad Assets 🛠️ - Use callouts, snippets, and sitelinks to add value and detail. 8. Use Negative Keywords ❌ - Eliminate non-converting keywords to optimize your budget. 9. Set Proper Bid Strategies 🎯 - Choose the right bidding strategy and set appropriate thresholds to align performance with the chosen goal. 10. Add Audience Segmentation 👥 - Tailor ads to specific groups and use exclusions to avoid irrelevant clicks. 11. Create a Retargeting Strategy 🔄 - Win back missed customers with targeted ads. 12. Offer Incentives 🎁 - Use personalized offers to boost conversions without devaluing products. 13. Choose the Right Location Settings 🌍 - Use precise geo-targeting to reach relevant audiences. 14. Use Social Proof ⭐ - Incorporate customer reviews, testimonials, and case studies to build trust. 15. Schedule Ads Based on Performance ⏰ - Optimize ad schedules to align with peak customer activity times. Check out the full guide from Brooke Osmundson on Search Engine Journal at the link in my comments 🔗 #PPC #PaidSearch #GoogleAds #DigitalMarketing #Advertising #MarketingStrategy

Wondering when to invest more or cut back on your ad spend on Google Ads? Here’s how to make smarter decisions and maximize your marketing budget! 💡 1. Compare Cost per Conversion & Avg. CPC (60-day comparison): If your cost per conversion is creeping up, it’s a signal to evaluate and refine your strategy. Keep a close eye on these trends to spot opportunities for budget adjustments. 💡 2. Analyze Auction Insights: Want to know how you’re doing against competitors? Download the Auction Report from Google Ads to see where your keywords rank. This gives you a competitive edge in deciding where to increase or decrease your investment. 💡 3. Optimize Audience Segments: Audit your audience segments. If certain segments are consuming budget but not converting or yielding low returns, it’s time to reallocate resources to more profitable ones. 💡 Pro Tip 1: Don’t forget to refresh your ads and creatives—sometimes it’s not the budget but the messaging that needs an update. Test new versions regularly to keep engagement high. 💡Pro Tip 2: Regularly review your search terms report — in Google Ads to identify irrelevant keywords that may be wasting budget. Exclude those keywords to ensure your ad spend goes towards high-intent searches that actually drive conversions. What’s your top tip for managing ad spend? Share below! 👇 #DigitalMarketing #GoogleAds #PPC #AdOptimization #MarketingROI #AdBudgeting #AuctionInsights #MarketingStrategy #Advertising #AudienceTargeting #ROI #MarketingAnalytics #AdSpend #SEM #PaidMedia #OnlineMarketing #ConversionRateOptimization #MarketingTrends #AdPerformance

🚀 TOP 5 GOOGLE ADS BEST* PRACTICES FOR 2024🚀 *there are way more… In the ever-evolving landscape of Google Ads, staying ahead of the curve is crucial. Here are five best practices that can significantly enhance your campaign's performance: 1️⃣ STRUCTURED CAMPAIGNS: Organize your campaigns by: - BRANDED TERMS: Capture high-intent traffic with your brand name. - GENERIC TERMS: Broaden your reach with industry-related keywords. - COMPETITORS' TERMS: Position your offerings against competitors. - KEYWORD MINING: Innovatively explore new keyword opportunities. 2️⃣ CROSS-CAMPAIGN NEGATIVE KEYWORDS LISTS: Improve campaign efficiency by excluding: - Branded Campaigns: Block generic and competitor terms. - Generic Campaigns: Exclude branded and competitor terms. - Competitor Campaigns: Remove branded and generic terms. 3️⃣ GEOGRAPHIC TARGETING: ✅ People in, or regularly in your targeted locations 🚫 People in, or who show interest in your targeted locations 4️⃣ DYNAMIC SITELINKS: Use sitelinks to guide users to different sections of the SAME landing page. 5️⃣ CONTINUOUS AD TESTING USING AD ASSETS: Leverage AD ASSETS such as HEADLINES and DESRIPTIONS outside of responsive search ads in the Google Ads UI. 🔗 Implementing these practices will not only streamline your campaigns but also drive superior ROI. 💬 What are your top Google Ads tips? Share your best practices in the comments! Stay tuned for more insights and trends in the digital marketing world! #GoogleAds #DigitalMarketing #PPC #AdTesting #GeoTargeting #BestPractices #MarketingTips #ROI #AdCampaigns #B2BMarketing

🎯 Mastering Google Ads is essential for digital marketers, but the setup can be very difficult. Be better than your competitors by understanding the hierarchy of a well-organized Google Ads account. This graphic simplifies the structure of a Google Ads account, breaking it down into digestible parts. With an organized account, you can ensure that: 1. Each campaign is tailored to a specific aspect of your business. 2. Ad groups are segmented to target precise audiences. 3. Keywords are carefully selected to align with searcher intent. 4. Ads are crafted to resonate with your target demographic. 5. Landing pages are optimized to convert visitors into customers. Remember, a structured account is your strategy map in the environment of PPC marketing – it guides your campaigns to success by ensuring resources are allocated efficiently and effectively. #DigitalMarketing #GoogleAdsTips #AdOptimization #ScientialMarketing

🌟 Excited to share that I’ve achieved the Google Ads Search Certification! As a seasoned Google Ads Expert, I’m committed to mastering the intricacies of search advertising, pay-per-click (PPC) campaigns, and digital marketing strategies. This certification enhances my ability to implement targeted keyword optimization, ad extensions, and conversion tracking to maximize ROI. Leveraging search engine marketing (SEM) insights, I’m ready to drive exceptional results for businesses looking to boost online visibility and audience engagement. Let’s collaborate to take your advertising to new heights! 🚀 #GoogleAds #SearchCertification #PPC #DigitalMarketing #SEM #KeywordOptimization #AdExtensions #ROI #OnlineVisibility #AudienceEngagement