Licious’ Post

"What’s really going to move the needle forward is if we actually rally and get more meat eaters and more omnivores to love and embrace plant-based foods." -Kimberlie Le Agreed⁉️ 🌱 Another delicious conversation on the record! 🌱 A huge thank you to Kimberlie Le, co-founder of Prime Roots, for joining us in the “green seat” for Plant'ish: Let's Talk About It! Her journey in creating the world’s first koji-based deli meats was nothing short of inspiring. 🍞✨️🥪🌱 Kimberlie and her team at Prime Roots are driving impactful changes that could transform the way we eat, envisioning a future where koji deli meats become the star of the deli counter! 💡 Quick fact: The WHO classifies animal-based deli meats as a Group 1 carcinogen—meaning there’s strong evidence linking them to cancer. Kimberlie is here to challenge this status quo, offering a delicious, better-for-you alternative that benefits our health and the planet. 🔥 This was a game-changing and thought-provoking conversation (now we all know what koji is 😉) where we got an inside look at how Kimberlie and Prime Roots are shaking up the deli counter, disrupting the food industry, and making a lasting environmental impact. “Our vision from day one has been to take over the meat case—we’re starting with the deli meat case.” - Kimberlie Le-Prime Roots 📅 Missed the live? Catch the replay on IG: @botanicalchef! And if you joined us live, share your top takeaways! Chef Sebeq Randle and I can’t wait to keep the conversation going. #DeliCulture #PrimeRoots #KimberlieLe #KojiDeliMeats #PlantishLetsTalkAboutIt #SustainableFood #FutureOfMeat

Strinos: The Ultimate Solution for Traceability, Genealogy, and Compliance in the Food, Beverage, and Agricultural Sector. Businesses operating in the Food, Beverage, and Agriculture (FBA) sector confront a wide range of difficulties. The challenges can be overwhelming, ranging from overseeing convoluted supply chains to making sure regulations are followed and upholding sustainable practices. This is where Strinos comes into the picture, duly understanding the problem, addressing it effectively, and providing assistance to the industry. Tyler Strobel, CEO at Strinos Read More...https://lnkd.in/gbPD-Qh5 #focusoutlook #strinos #Tyler #Strobel #CEO

Great article with Focus Outlook, highlighting the intricacies of the Food, Beverage, & Agriculture industry specific to technology!

Fifth Post in a Series: 🥩 Carnivores can love plant-based burgers! 🍔 🌿 🤟   They were skeptical but curious… and then converted! When you have never a tried plant-based burger you may be a little skeptical. But after stopping by our truck one night near the ever-fun Bearded Monk Bar, UNT alumnus Venson and his lovely wife Towanda were more than skeptical. Then they ate our Jackie Mays Cheeseburgers, and loved them, and then Venson said he was “converted”! Now, we aren’t trying to convert anyone, just have them enjoy and incorporate some plant-based goodness into their lives, and that’s what they did. Thanks very much Venson and Towanda! --- Since 2022, we at Jackie Mays Burger have recorded instances of meat-lovers – yes, loving our burgers. And we've been truly humbled.   Now for the first time on LinkedIn, you get to witness several of these customers and hear what they have to say.   Every few days over the next few weeks, I will post a video or picture and tell a story about these experiences, please view this image below.   But first, how about you? Have you tried a plant-based burger before? Did it measure up? 🏋♂️   Well, Jackie Mays Burger is on a mission to become the leading sustainable fast-food brand. Our vision is for our burgers to be available to everyone, starting in California & Texas, and throughout America and beyond, introducing a franchise that is not only crave-worthy, convenient, and low-priced, but also healthier, climate-friendly, and cruelty-free.   Want to join our movement? Visit our website today and join our email list. Or better, invest in our open Seed Round 2, with incentives for early or larger investments. https://bit.ly/3XLOKfa   Check out the picture below, and stay tuned! ❤️   #meatloversLOVEJMB #jackiemays #tastesgreatnobull #foodrevolution #plantbased #climateaction

It took us 5 years before we decided to take the plunge to list our products into supermarkets, because it is tremendously costly to enter modern trade. The year's sales have been fantastic, mainly because we are helicopter-parents to our brand, ensuring favorable facings and catering the right marketing effort to maximise our brand exposure. A year ago, we were speaking to a few respectable distributors and comparing the options of having Hey! Chips sell thru distributors (to achieve a better economy for everyone), and to self-distribute (more flexibility and control). As a new brand, we chose the latter in the end. I see the promising sales from a year of hard work, but I also wonder if things could have been done differently. Wondering how brands can exercise the same brand control if they had gone through a distributor (to counter agency problem)? 🤔

Sixth Post in a Series: 🥩 Carnivores can love plant-based burgers! 🍔 🌿 🤟   She didn’t know it was vegan, and then liked it so much she recommended it to others! Every few months for special events, we would roll the Jackie Mays Burger food truck up to the deluxe Park Place Apartments in Denton, and feed hungry residents and guests. In this case, we served Bianka and Jevon, two new employees of our hosts, who tried our Jackie Mays Cheeseburgers and fries for the first time. Bianka thought she was eating a pure beef cheeseburger when Jevon let her know it was plant-based! Watch and hear what happens next. Thanks very much Bianka and Jevon! --- Since 2022, we at Jackie Mays Burger have recorded instances of meat-lovers – yes, loving our burgers. And we've been truly humbled.   Now for the first time on LinkedIn, you get to witness several of these customers and hear what they have to say.   Every few days over the next few weeks, I will post a video or picture and tell a story about these experiences, please view this short clip below.   But first, how about you? Have you tried a plant-based burger before? Did it measure up? 🏋♂️   Well, Jackie Mays Burger is on a mission to become the leading sustainable fast-food brand. Our vision is for our burgers to be available to everyone, starting in California & Texas, and throughout America and beyond, introducing a franchise that is not only crave-worthy, convenient, and low-priced, but also healthier, climate-friendly, and cruelty-free.   Want to join our movement? Visit our website today and join our email list. Or better, invest in our open Seed Round 2, with incentives for early or larger investments. https://bit.ly/3XLOKfa   Enjoy the video, and stay tuned! ❤️   #meatloversLOVEJMB #jackiemays #tastesgreatnobull #foodrevolution #plantbased #climateaction

How Plant Egg is Redefining Breakfast? "Ever wonder what came first, the chicken or the egg? At Plant Egg, we’ve solved the mystery: neither! Our vegan eggs are here to cook things up!" Plant Egg delivers a protein-rich alternative to eggs. Our innovative approach ensures a fab texture and authentic taste without any animal involvement. So, next time when you’re cooking breakfast, remember: no chickens were involved in making your meal egg-straordinary! 🥚🌱 #PlantBased #VeganEats #VeganLife #HealthyEating #SustainableFood #InternLife #CareerGrowth #InternshipOpportunity #StartupLife #StartupCulture #EntrepreneurLife #StartupJourney #Innovation #WorkHardPlayHard

Second Post in a Series: 🥩 Carnivores can love plant-based burgers! 🍔 🌿 🤟 She was leery but loved it! Every other week we would drive the Jackie Mays Burger food truck to the Safran corporate offices and serve lunch. In the early days, no one had heard of Jackie Mays, and many if not most of Safran’s ~500 employees at that site were hearty meat-eaters. But after a few visits, the word spread throughout the building that “you just had to try” these plant-based burgers, and more and more meat-eaters became regulars. And so it was when Keisha visited us, enjoyed our food, and volunteered to be recorded (below). We would see a lot more of her after that. Thank you Keisha! --- Since 2022, we at Jackie Mays Burger have recorded instances of meat-lovers – yes, loving our burgers. And we've been truly humbled. Now for the first time on LinkedIn, you get to witness several of these customers and hear what they have to say. Every few days over the next few weeks, I will post a video or picture and tell a story about these experiences, please view this short clip below. But first, how about you? Have you tried a plant-based burger before? Did it measure up? 🏋♂️ Well, Jackie Mays Burger is on a mission to become the leading sustainable fast-food brand. Our vision is for our burgers to be available to everyone, starting in California & Texas, and throughout America and beyond, introducing a franchise that is not only crave-worthy, convenient, and low-priced, but also healthier, climate-friendly, and cruelty-free. Want to join our movement? Visit our website today and join our email list. Or better, invest in our open Seed Round 2, with incentives for early or larger investments. https://bit.ly/3XLOKfa Enjoy the video, and stay tuned! ❤️ #meatloversLOVEJMB #jackiemays #tastesgreatnobull #foodrevolution #plantbased #climateaction

Eighth Post in a Series (of all, this one you don’t want to miss): 🥩 Carnivores can love plant-based burgers! 🍔 🌿 🤟   “This saved my life!” -- She was looking for an alternative to meat and found it. Latasha and her mother and son were out driving, looking for the best places to eat. Her mother wanted Whataburger, but Latasha passed on that thinking maybe a salad from Chik-fil-A would be satisfying. Watch the short clip below and hear what happens next… Thank you so much Latasha!   --- Since 2022, we at Jackie Mays Burger have recorded instances of meat-lovers – yes, loving our burgers. And we've been truly humbled.   Now for the first time on LinkedIn, you get to witness several of these customers and hear what they have to say.   Every few days over the next few weeks, I will post a video or picture and tell a story about these experiences, please view this short clip below.   But first, how about you? Have you tried a plant-based burger before? Did it measure up? 🏋♂️   Well, Jackie Mays Burger is on a mission to become the leading sustainable fast-food brand. Our vision is for our burgers to be available to everyone, starting in California & Texas, and throughout America and beyond, introducing a franchise that is not only crave-worthy, convenient, and low-priced, but also healthier, climate-friendly, and cruelty-free.   Want to join our movement? Visit our website today and join our email list. Or better, invest in our open Seed Round 2, with incentives for early or larger investments. https://bit.ly/3XLOKfa   Enjoy the video, and stay tuned! ❤️    #meatloversLOVEJMB #jackiemays #tastesgreatnobull #foodrevolution #plantbased #climateaction