Leandro Figueiredo’s Post

This below text belongs to Mr. Ricardo Amorim, the number One LinkedIn Influencer for the entire Latin America Region. Please take a good look: Quote: "The importance of carefully choosing the sources of information we consume is a determining factor for our own ideas and thoughts. Good ideas are generated when we are exposed to a diversity of relevant concepts and information, influencing our perspectives and inspiring new thinking. Conscious selection of whom we follow and what content we consume is crucial to stimulating critical thinking and fostering an enriching environment for ideas. Sharing and discussing ideas with others can generate a ripple effect of valuable insights, fostering a dynamic of continuous learning and growth. “Unquote”, and thank you for your time and attention. Tom Cunha.

"Why do you have so many Brazilians on the team?" An European CEO once asked me this question. I answered with another question: "Who do you want on the team when everything goes wrong?" He smiled. He understood right away. Brazilians are PhD in chaos: - Plan A failed? We got B through Z - Resource is over? We create alternatives - System crashed? We already have backup of the backup It's not resilience. It's pure chemistry. We grew by transforming problems into solutions. Chaos has always been our playground. I've seen many global teams stuck with changes. The Brazilians? They already had 3 alternative plans running. This ability to dance with chaos is not learned at Harvard. It is the result of growing up by solving the impossible. And today, this is worth more than any MBA.

In his latest article as a columnist for the "Líderes Extraordinários" portal by EXAME, our esteemed member and EXEC's Managing Partner, Andre Freire, explores the growing importance and emerging trends of advisory boards in corporate governance.

Thank you, Stephanie Blum for a fresh read of TLF! I love learning through your eyes, and appreciate the summary of main points which are, indeed, evergreen. I continue to use the Four Forces as an important scanning tool in my work with clients. It helps us identify megatrends in each "force field," that 1) make sense of current events, 2) and suggest possible scenarios to develop. Knowing What Doesn't Change —human needs, the four forces, and purpose—may be the most important principle in strategy. Combined with What Changes—the conditions that arise from the four forces—we're able to identify the opportunities for What's Next. R3OI, the Return on Innovation (evaluating future relevance, resilience, and reward — measured as learning, capacity, and/or revenue) is a helpful guide when considering investment in innovation. I so appreciate your thoughtful feedback, Stephanie 🙏

MATRIZ GUT: Priorize Seus Problemas com Inteligência Em um ambiente empresarial cada vez mais desafiador, priorizar as demandas corretas é vital para garantir o sucesso. E é aqui que entra a Matriz GUT (Gravidade, Urgência e Tendência), uma poderosa ferramenta de priorização que ajuda a identificar os problemas mais críticos e definir a ordem de resolução. Desenvolvida por Charles H. Kepner e Benjamin B. Tregoe em 1981, a Matriz GUT vem sendo amplamente utilizada para otimizar processos, melhorar a tomada de decisões e minimizar problemas. Ela é essencial para gestores que buscam uma abordagem clara e eficaz para direcionar os esforços de sua equipe. Como a Matriz GUT Funciona? A Matriz GUT classifica os problemas em três critérios: 1. G - Gravidade: Avalia o impacto do problema. Quanto mais grave, maior o dano potencial ao negócio. 2. U - Urgência: Define o quão rapidamente o problema precisa ser resolvido. Questões que não podem esperar, por exemplo, recebem alta urgência. 3. T - Tendência: Reflete o quanto o problema tende a piorar com o tempo, caso não seja solucionado. Após classificar o problema em cada critério (pontuando de 1 a 5), as notas são multiplicadas, resultando em um ranking que orienta a ordem de prioridade. Exemplo Prático Imagine que sua equipe de marketing enfrente os seguintes problemas: ▪︎ Orçamento não aprovado: Gravidade 5, Urgência 4, Tendência 3. ▪︎ Falta de controle do ROI: Gravidade 4, Urgência 3, Tendência 4. ▪︎ Equipe insuficiente: Gravidade 3, Urgência 3, Tendência 2. Multiplicando as notas, o problema de orçamento não aprovado (5x4x3=60) terá prioridade, seguido pela falta de controle do ROI (4x3x4=48) e a equipe insuficiente (3x3x2=18). Como Implementar a Matriz GUT? Aqui estão os passos essenciais para usar a Matriz GUT em seu negócio: 1. Liste os problemas: Organize todos os problemas a serem resolvidos. 2. Pontue cada um: Classifique-os em Gravidade, Urgência e Tendência. 3. Calcule a prioridade: Multiplique as notas para obter um ranking. 4. Crie um plano de ação: Atribua responsabilidades e prazos para solucionar os problemas mais críticos. Dicas de Leitura ▪︎ O Processo de Tomada de Decisão de Charles H. Kepner e Benjamin B. Tregoe: Uma obra clássica que explora a metodologia utilizada na criação da Matriz GUT. ▪︎ Decisões Inteligentes" de Michael J. Mauboussin: Um ótimo livro para quem quer entender como aplicar técnicas de priorização de forma estratégica no mundo corporativo. Aplicação Prática A Matriz GUT pode ser usada em diversas áreas: gestão de projetos, processos de melhoria contínua, decisões estratégicas e até mesmo em resolução de conflitos. Independentemente do setor, essa ferramenta facilita a organização das demandas, permitindo que você foque no que realmente importa. #MatrizGUT #GestãoDeProjetos #ResoluçãoDeProblemas #TomadaDeDecisão #Produtividade #PlanejamentoEstratégico #LiderançaEficiente #GovernançaCorporativa

Follow the tip!

Como você está hoje? Conte-nos o que gostaria de ouvir de nós. Se quiser ficar por dentro das nossas novidades, siga nossa página.

💡 Reflecting on Systemic Approaches to Societal Challenges Last week, I had the privilege of joining Joana Castro e Costa on the Impacto Científico podcast, hosted by Izadora Mattiello. Our discussion centered around the critical need for adopting a systemic lens when tackling complex societal problems. Distilling some key ideas from our conversation: 🌍 Systemic Nature of Societal Problems: Societal issues are inherently systemic, characterized by three essential aspects: 1) Multidimensionality: They span multiple dimensions—social, economic, environmental, and cultural; 2) Interconnectedness: Problems are interlinked, affecting and being affected by various factors; 3) Multiple Stakeholders: Diverse actors—individuals, organizations, governments—play a role. To navigate this complexity, leaders and organizations must embrace systemic thinking. By framing societal realities through this lens, we gain a deeper understanding of system dynamics and actors. This understanding is crucial for effective interventions that drive systemic change. 👨🎓 The Role of Academia: Academia serves as a knowledge accelerator, shedding light on societal phenomena which supports strategic decision-making and efficient resource mobilization. Leveraging existing knowledge, we can uncover systems' invisible dynamics, identify perpetuating factors, and pinpoint strategic areas for intervention. A symbiotic relationship between academia and practitioners should be fostered as knowledge-based interventions are more likely to scale systemic impact across the entire system. 🏄♂️ Navigating Tensions: Interactions between academia and practice can lead to tensions. Three key areas deserve attention, including 1) Language: We must simplify our understanding of societal complexity without oversimplifying nor linearizing the depth of societal issues; 2) Expectations: Balancing urgency with academic rigor is essential; 3) Perspectives: Continuously engaging diverse viewpoints, from both academics and practitioners, strengthens our work. Let's continue to nurture an harmonious relationship between academics and practitioners—one that allows us to navigate the complexity of our current reality to drive systems change. ✨