Laura K. Jalaie’s Post

This is great -- thanks for sharing Laura! I know quite a few of my connections out there in LinkedIn-land are fractional members of the C-suite. A fractional CMO offers companies a cost-effective solution -- no full time salary, no overhead. It allows businesses to benefit someone's industry experience and objective perspective while maintaining flexibility in scaling the role based on specific needs. Fractional CMOs can still deliver immediate impact, focus on critical initiatives, and bring fresh ideas from working across multiple industries. And for the fractional CMO, they get flexibility, autonomy, and the opportunity to engage with multiple/diverse industries if they wish. (There is, perhaps, an opportunity to make more money as well!) There are potential downsides. Since they work part-time, they may not be as deeply integrated into the company culture or fully understand its day-to-day operations, which can limit their effectiveness in addressing long-term challenges. (But personally, I've had FT roles where that was the case anyway.) For the client/company, their availability will likely be restricted, meaning they might not always be present for urgent decisions or crisis management. Curious what my friends with experience in this area think! I've done it and it wasn't for me in one instance but I enjoyed it in another.

“Too often agencies undermine themselves by responding myopically to the brief, rather than working back from the source. Ask yourself: what are the business outcomes the CEO is trying to achieve and how can I build a marketing strategy that will deliver on those in a measurable way?” Learn how to gain a competitive edge in pitching and planning in Tej Desai’s recent blog “Going Beyond the Media Agency Brief” here: https://lnkd.in/eJAg2w2n

Want to know how we can make our agencies better? Nick Kavanagh says it all comes down to strategy 📈 🔑 Be sure to check out the full article below. #agency #strategy

"People who could set a clear and effective strategic direction and demonstrate the role of media – and its relationship to the creative – in answering the problem." Our Chief Strategy Officer, Nick Kavanagh wrote a piece for Mumbrella on how can we make our agencies better. Turns out the answer is: Strategy 🤓. Click the below link to read the full article 👇 : . . . . . . . . . . #strategy #agency #mediaagency

PR is 90% more effective at #brand building and long-term sales than advertising, according to research. Why, then, do businesses spend 9 times more of their budgets on advertising than on #PR? Stupidity? No. Just old habits. But if businesses are serious about #growth, these habits must be broken... and done so quickly:

A significant issue negatively impacting the marketing and #PR industry, particularly specialized #agencies, is the disconnect between promises and budgets. It’s crucial that promises made to clients align with three elements: 1. Objectives 2. The client’s budget 3. Capabilities In a world full of stories about unexpected marketing or PR #campaign successes, some agencies are quick to make big promises to clients. This often results in a crisis of trust between clients and agencies. Sometimes, these large promises are made solely to attract clients and close deals at any cost, relying on a “hit-and-run” strategy that is ultimately destructive in the long term. It’s essential to thoroughly assess resources, opportunities, and capabilities before launching any #marketing campaign. Ambitious yet achievable goals should be set, and clients who appreciate the creative side should be chosen. Professionals in agencies should filter campaign objectives through the creative team’s input first, taking into account all the aforementioned factors before setting goals. This approach ensures a more realistic alignment of expectations, budget, and creativity, building a sustainable and trustworthy relationship with clients.

There will always be a place for large global media networks, but many brands are seeking more tailored media solutions and a personal touch, where their business feels truly valued.. "Big enough to get the deals, small enough to care", is one piece of feedback we've had. #mediaplanning #mediabuying #foodanddrinkmarketing #marketing #tvadvertisin #digitalmedia

'𝐓𝐡𝐞 𝐩𝐫𝐨𝐨𝐟 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐮𝐝𝐝𝐢𝐧𝐠 𝐢𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐚𝐭𝐢𝐧𝐠' And the same goes for choosing the right PR & Digital Marketing Agency - they might look enticing, but it doesn't quite hit the mark once you're onboard. So, how do you safeguard your brand and budget? Here are our tips for finding the right marketing agency for you: 🗣️ Check their reviews - what do people say about working with them? They might tell you they are brilliant, but what are their reviews like? 🏆 What expertise/experience do they have in your field? This is crucial as it ensures the agency understands your business's unique challenges and opportunities. 🔮 Promises of 'X' amounts of coverage a month? Walk away now! No PR has a crystal ball and can predict what news stories will hit when or how that might impact your chances of being featured. 🙅♀️ Pay per press cutting. Are you looking for low-value press wins or to establish your brand as a trusted, quality business that cares about its reputation? 💸 Budget. No matter how large or small, every business will have a marketing budget they need to stick to, but if it seems too good to be true, it probably is! Cheap doesn't always equate to good, nor does paying over the odds, so research pricing and get a general feel for cost. 🤝 Ask who will be managing your account on a day-to-day basis. Just because the team who pitched so brilliantly was enthusiastic about your brand doesn't mean that they will be the ones working on your account, so check before signing up. Discover What Sets Us Apart ⤵️ https://lnkd.in/gR3chwZS #marketingagency

You're a start-up or a scale-up and you want more news coverage. Get a quote from a relevant PR agency and pick the cheapest one, right? First, hold the breaks. Think: ➡ Is the quote reasonable? ➡ Am I going to get the results I want? ➡ Should I really be allocating £££ of my marketing budget for a monthly retainer? If you don't definitively know the answers to any of these questions: You need one-off, expert advice. Come to us for a one-off, bespoke Pre-PR consultation. We'll chat with you honestly and frankly about anything and everything agency related, including: ➡ Your expectations from an agency (and whether your expectations are realistic) ➡ Whether your current set-up is equipped to handle an agency effectively ➡ Whether you're actually focusing on the right areas for building your reputation. Book a chat to find out more: https://lnkd.in/dkJS3yqR

🚀 The Gold View Scoop is hot off the press and talking agency selection! Selecting the right agency is crucial for success. At Gold View Consulting, we've been instrumental in guiding our clients to choose agency partners for social media management, public relations and media. Here's a simplified guide: 🏹Set Goals and Budget: Define objectives and budget limits. 💰Evaluate Expertise: Look for agencies with relevant experience. 🚩Assess Service Offerings: Ensure they provide what we need. 👯♂️Consider Size and Culture: Choose one that aligns with our company culture. 🤩Review Reputation: Opt for respected agencies if possible. 🗣️Engage in Conversation: Assess their understanding of your requirements. 🥇Compare Proposals: Analyze services and costs offered. 🔮Plan for the Future: Seek agencies with long-term partnership potential. 🚨Seek Assistance if Necessary: Consider an expert for guidance. Check out the full post for comprehensive insights🚀 #Advertising #MarketingStrategy #AgencySelection #SocialMediaManagement #PublicRelationsAgency #RFP