iProspect Australia

In Australia, many dream of seeing their clients' brands on billboards near local airports or iconic spots like the Silos in Sydney. But at iProspect, we’re an ambitious brand working with ambitious clients—and our Melbourne team took that ambition to the next level. We’re proud to have achieved something extraordinary for our client, F45 Training: securing billboard space in the most iconic location in the world—Times Square, New York. This is what bold thinking and collaboration can achieve! 💪✨ Massive effort and a real career moment for the team, Yuki Ikeda May L. Rory Burger Lewis Campbell Daniel Antonio Maureen Doris Cheung Marcelle Gomez Ken Lam Nick Kavanagh Jason Smith Nicola Barnes

Another great score in the Media Federation of Australia TV foundations exam! Congratulations Claire Watson!

Biggest shout going out to Peter Lecopoulos a Spring Semester who top scored in the Media Federation of Australia How to Buy Television exams! Great job, we're proud of you.

Head of SEO Jean-Yves Scauri has been under the hood of Google's newest AI-powered search capabilities before its full market access launch in Australia. He's been covering this extensively on SmartCompany, the second installment of this series builds on the fact that AI is revolutionizing search, offering faster, more relevant answers, but brands face challenges like lower organic traffic and data scarcity. To thrive, businesses must adapt SEO strategies, leverage AI-powered ad solutions, and diversify across platforms. Success will rely on quality content, trust, and strategic adaptability. Discover how to future-proof your brand in the evolving AI landscape. Marcelle Gomez Ken Lam Nick Kavanagh Jason Smith Nicola Barnes https://lnkd.in/guQ4MEwn

We have massive news to celebrate this morning: We are finalists for Campaign Asia's Agency of the Year in the Australia/New Zealand Best Culture category. Submitting the award entry has required a massive effort from all involved. You, the staff who contribute to the fantastic culture of the business day to day, make this what it is. Hattie Swinburn Marcelle Gomez Jason Smith Nick Kavanagh Ken Lam Nicola Barnes Jean-Yves Scauri https://lnkd.in/dB44s2fN

What we do at iProspect cannot be achieved without the support we receive from our media partners. It is a wonderful part of our job to be able to show gratitude to the partners who help us accelerate our client's business growth. We sponsored the Media i AdTech salesperson of the year on Wednesday night. Voted by peers, the Media i Awards acknowledge media sales representatives' important role in pursuing media advertising excellence. We'd like to congratulate all the winners but a special mention to the AdTech winners: NSW Ryan Linahan from Quantcast VIC Jack Baxter from The Trade Desk QLD Tom Heaton from The Trade Desk SA Sonya Llewellyn from Yahoo WA Sebastian Tatur from Yahoo

A major milestone for dentsu as we’re recognised as a Leader in Media Management by Forrester. A testament to our innovative strategies and the power of our united approach! https://lnkd.in/gjB9kviy

As we come to the end of upfronts season it's been great to see local media companies look to evolve their streaming offering amid pressure from globals. The team attended Seven Network upfronts yesterday and Marcelle Gomez has shared her takes from it in the Mi3Australia article below: https://lnkd.in/g6wKTdH7

As we head into the end-of-year events and meetings season it's important to understand how inclusivity and diversity can inform principles for these events. This can ensure attendees feel both welcomed and engaged with the content. Sounds daunting? Do not fear the Media Federation of Australia DE&I council created a one page guide to help you navigate being more conscious in your meeting agendas. Pawena Kaniah our sitting member of the council says that "it’s essential to create space for meek, timid, and more polite voices, who might otherwise stay quiet". You can read more about this and download the report in the AdNews Australia link below. https://lnkd.in/gJ23gg4t

For the past four years we've been supporting the Movember foundation during the month of November. This year 10 staff members have decided to participate in the event, they want to use it as an opportunity to continue to keep mental health top of mind as we head into the end of the year. They're using this as a platform to continue conversations and consistently make iProspect a safe place for staff to be a part of. We are proud of the stories they've shared and the vulnerability the give to us. If you are interested in donating, please follow the link below. Christen Emmanuel Hamish Rose Luke Amasi Anthony Bartram Sam Bremner Nathan Martins Jean-Yves Scauri Sean Eustace Aaron Samson Hamish Tawinwong-Prott https://lnkd.in/gxygkXzD