Larry Hemley’s Post

Oh, where do we even begin with the wild romance between marketing and staffing? It’s like they met on a blind date and realized they’re perfect for each other, yet they spend half their time pretending they don’t need each other. Spoiler alert: they do. Desperately. The intersection of marketing and staffing represents a crucial strategy in the recruitment industry, where marketing principles are applied to attract not just clients/employers but also top talent/candidates. https://bit.ly/3Q698mw #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

In a world where staffing firms are a dime a dozen, how do you make yours unforgettable? It’s not just about stellar service—it’s about trust and credibility. Testimonials are your golden ticket—real, authentic endorsements from clients and employees that scream, “We deliver!” Discover how testimonials have the power to transform your firm’s reputation and catapult you ahead of the competition.https://bit.ly/3yF3emF #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

In a world where staffing firms are a dime a dozen, how do you make yours unforgettable? It’s not just about stellar service—it’s about trust and credibility. Testimonials are your golden ticket—real, authentic endorsements from clients and employees that scream, “We deliver!” Discover how testimonials have the power to transform your firm’s reputation and catapult you ahead of the competition.https://bit.ly/3yF3emF #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

Imagine your staffing firm as a powerful magnet, effortlessly drawing in top talent and prime clients. What’s the secret to this magnetic allure? It’s the compelling stories of success and trust shared by your satisfied clients. Nowadays, online reviews hold as much weight as word-of-mouth, the narratives of your achievements aren’t just anecdotes—they’re your most persuasive staffing firm marketing assets. This blog dives deep into the art of storytelling through client testimonials and case studies, revealing how these narratives not only enhance your reputation but also give you a distinct edge in a competitive market. 🌟https://bit.ly/3WHwMto #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

A talented marketer came to me saying: 😟 “My budget has been slashed.” 😟 “The company has been down-sizing.” 😟 “I worry for my future, here.” 💁 “What marketing can I do with zero budget?” Context: - They have sales reps specialized in very niche industries. - They find a lot of their business through LinkedIn. My suggestions: 1. Lean into “Buyer Enablement” – Give website visitors and sales reps information that buyers need to feel confident of their success with your solution. 2. Lean into free distribution of your ideas and insights. “How”? “Where to focus?” 💡 Here’s a Buyer Enablement Framework to leverage! >> Create content that addresses Buyers’ four main questions <<< In this example, let’s pretend that the marketer works at a talent search agency. Q. The template question - what buyers want to know. - Applying the template to a specific example. Q1. Is this the right category of solution to address our situation? - Is using 3rd party talent search agencies the right category of solution to fill our vacancies? Q2. In this category, is this a vendor we should consider? - Is Vendor X a suitable talent search agency for us to consider? Q3. Will we be successful operationalizing this vendor’s solution with our way, our people, our tech stack, our workflow? - Will we be successful in integrating this vendor’s 3rd-party talent recruiting process and needs with our hiring practices, our hiring managers, and our specialized requirements? Q4. Will we be successful in getting an economic benefit with this solution? (When? How can we measure it?) - Will we get great candidates and a better cost than other alternative ways to fill vacancies? How fast? When prospects are not confident saying “YES” to these four buying questions, deals stall. So, giving prospects information that helps them answer these questions is a real help to sales reps who are always encountering prospects with these doubts. Plus, sharing information that addresses these questions on your website, LinkedIn, and other venues where your prospects can be found, is a powerful way to attract attention and curiosity from better-fit prospects who self-select. The insights, expertise and empathy that you show will distinguish your company and people. Indeed, your freely available and easily accessible content answering these questions become a strategic differentiator!! This is the way. 🤖 I have spoken. 🥽 (Yes, I just started rewatching The Mandalorian) ----------------------------------- 👋 Hi. I'm David. I've been building revenue growth for B2B tech companies through demand creation, messaging, content, and sales enablement for 25+ years. Currently, I serve as a “Fractional” CMO and advisor to B2B start-ups and scale-ups. Maybe I can help your company’s revenue growth, too. 🚀 If you’d like to have a strategy call with me: 📧 send me a DM, or 📅 schedule a chat - calendar link in my LinkedIn 'About' profile. I look forward to hearing from you!

Imagine your staffing firm as a powerful magnet, effortlessly drawing in top talent and prime clients. What’s the secret to this magnetic allure? It’s the compelling stories of success and trust shared by your satisfied clients. Nowadays, online reviews hold as much weight as word-of-mouth, the narratives of your achievements aren’t just anecdotes—they’re your most persuasive staffing firm marketing assets. This blog dives deep into the art of storytelling through client testimonials and case studies, revealing how these narratives not only enhance your reputation but also give you a distinct edge in a competitive market. 🌟https://bit.ly/3WHwMto #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

📢🚨‼️ 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬! 𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐬𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞?❓📈💗 Download SourceFlow’s FREE eBook: ‘The Recruitment Marketing Playbook: Marketing & Promoting Recruitment Websites’. Unlock expert insights from industry leaders Darren Westall (Paiger), Thomas Prince (Talent Nexus), Andrew Milne (SEO Solutions), and Jo Perrotta (Marmalade Marketing). Whether you’re new to recruitment marketing or looking to attract more candidates and clients, this guide is a game-changer. 🎯 What you'll learn: 📘 ✨ Developing a winning website marketing strategy 🔍 Effective SEO techniques ✍️ Crafting compelling content 📲 Maximising social media marketing 💼 Leveraging job boards and programmatic advertising 📧 Harnessing the power of email marketing Don’t miss out! Click the link to get your hands on this handy guide today! 🚀📈 https://lnkd.in/eyqGSMyu #RecruitmentMarketing #MarketingGuide #ContentMarketing #SocialMediaMarketing #Recruitment

Let’s face it, staffing firms, your marketing usually falls flat. You’ve got the same stale pitches, uninspired posts, and boring job descriptions that make people want to take a nap rather than apply. But hey, let’s talk about something that might just save you from becoming forgettable: storytelling. Yes, storytelling. It’s not just for bedtime or your grandma’s riveting tales about the war—it is an essential tool in marketing for staffing firms. https://bit.ly/4d5gqQn #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

As a recruitment agency, you want to stand out from the competition, attract top talent, and grow your business, right? Well did you know that a clever SEO strategy can help with all that - and more? Discover how to master the art of recruitment SEO for yourself here: https://hubs.ly/Q02BGT9Z0 #SEO #SEOAgency

Alright, tech staffing firms, listen up! In a world where even your grandma has a sleek, optimized website, you can’t afford to lag behind with a digital presence that screams “2002 called, it wants its design back.” We’re diving into the nitty-gritty of digital marketing strategies that transform your online persona from drab to fab. Ready to catapult your firm into the digital stratosphere?https://bit.ly/3xH1lWx #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms