Lakhani Financial Services’ Post

Alright founders, we know the drill: You've got the vision, the passion, and the product. But now comes the hard part—convincing investors to share that vision and open up their wallets. So, what do they really want to see in a pitch deck? Here’s the lowdown (with a dash of wit and real examples): 1️⃣ A Problem That’s Begging to Be Solved Investors aren’t just looking for a product; they’re looking for a solution. Can you clearly define the pain point? Think about Airbnb—a simple idea born from the problem of unaffordable hotel rooms. If you can show how your solution changes the game, you're off to a great start! 2️⃣ A Market They Can’t Ignore They need to see the potential. Is your market big enough to scale? Investors want to know that there’s a growing market and that your product can capture a healthy slice of it. For example, when Uber pitched, it wasn’t just about rides—it was about revolutionizing the entire transportation industry. 3️⃣ Traction That Speaks Volumes Nothing says "we’re onto something" like traction. Whether it’s user growth, partnerships, or revenue, show them your progress. When Dropbox first presented, their viral growth was their crown jewel. Show proof that you’re not just a good idea—you’re a great business! 4️⃣ A Rockstar Team Investors invest in people, not just ideas. Highlight your team’s experience and why you’re the perfect crew to lead this venture. As they say, “It’s the jockey, not the horse.” 5️⃣ The Ask (Don’t Forget This Part!) Don’t shy away from it. Be clear on how much you’re raising, where it will go, and how it will take your startup to the next level. And please, please, make sure your math adds up! In short, investors are looking for clarity, potential, and proof. Get these right, and you’ll have them leaning in for more! Does any pitch deck win (or fail) to share? Drop them in the comments—We’d love to hear your stories! And if you want to get your investor worthy pitch deck ready, dm us now #financialservices #onelfs

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