L3NS SUITE’s Post

"Employing human news presenters incurs significant costs, so we sought an alternative and opted for J-na". Interesting, and I have to say there's definitely a few mainstream news anchors we could replace with a virtual newsreader. With many TV networks struggling financially, it actually makes an interesting option, especially on say the mid-morning or late-night news slots. Cut costs and replace the news reader/ news team with a virtual option. Would we accept, would we know? So, replacing a real human with a virtual AI news reader comes at a grand price of 600,000 won ($450) a month. With the potential for greater efficiency and flexibility in programming maybe we might start seeing this more and more. Technology, it has no bounds and no limits. Ken Lee David Lomax David Shearer Greg Jenkins Luke Woolley Bryan S. Elsielyn Cumpio Peter C. Fennell #technology #virtualassistant #future #news #replacinghumans

The latest edition of the Broadsheet could not be more timely—it provides data, insights, and content from various vantage points on the intersection of politics, media, and advertising. As always, some of the industry's top minds and voices fill the report, page by page.

🚨 New Broadsheet Report Alert! 🚨 The Q4 Broadsheet Report is here, and the focus is, what else, Politics and Media! With exclusive insights from our clients, we dove deep into how politics and media intersect in 2024. From the rise of AI in journalism to major shifts in privacy regulations and the explosion of CTV and podcast ads in election spending, this report captures the trends shaping our industry as we careen into Election Day 2024. Download it now for the key takeaways defining the future of media and political communication! 💡 #BroadsheetPolitics #AI #BrandSafety #PrivacyLaws #ElectionAds2024 #DigitalTrends

Tune in as Mark Jablonowski gives his takes on digital best practices and trends on subjects as varied as CTV, questions campaigns should ask their digital vendor, AI concerns, and much more on an exploding sector within the political world. Listen to "2024 Digital Trends & Best Practices with Mark Jablonowski, President & CTO of DSPolitical" on Pro Politics with Zac McCrary now 🔗 https://lnkd.in/eXiBKs9C

I wouldn't normally bemoan the cancellation of a TV programme (sorry Kaos) but Click is my absolute favourite BBC News programme and I think an important one. Click (formerly Click Online) has been a staple of broadcasting on the technology sector since 2000 with over 1,000 episodes. It has covered the rise of the Internet, the emergence of all the FAANG big tech companies, the invention and dominance of the smartphone, green tech, consumer tech and more recently AI. It has been going so long they used to have a weekly feature where they reviewed an interesting website and saying "online" became irrelevant with the omnipresence of the Internet. I think coverage of Tech is underserved on the BBC as it stands and in the wider media, so why a relatively cheap to produce programme like Click is being cut is beyond me, even in the context of overall savings needed to fund the BBC. We need more journalism to challenge the more egregious aspects of Tech from useless, overpriced gadgets, over-hyped innovations (looking at you right now AI) to child safety on social media and out of control major Silicon Valley companies. We also need Tech journalists to explore the wonder and value that Tech can bring to our lives to make them better. Who didn't marvel at how that Space X rocket docked itself back into the launch pad this week? Maybe there's a certain irony that technology has destroyed the commercial value of much of journalism and streaming services enabled by the Internet are a driving force behind the BBC cuts that killed this programme. However, technologists and companies need to be effectively held to public account. Technology is shaping our lives right now, is vital for our economy and to mitigate the impact of climate change, so the BBC needs to do better than this.

I sat down with Alastair Duncan of Politics for Drummies podcast to chat tech and news media, what made me want to set up Valent after landing dream jobs with Reuters and the BBC, and what I'd tell my 20-year-old self 👇 We covered: 🎙 How the editors who controlled what we all saw in the media when I started working as a journalist have been largely bypassed - and why that's a good, and bad, thing 🎙 How AI lowers 'barriers to entry' for resource poor media outlets producing real news, as well as those pushing fake content. 🎙 How AI has affected news media and advertising in similar ways 🎙 What was Cambridge Analytica's big idea (beyond stealing data) that has gone mainstream 🎙 Stolen NHS data ending up with data brokers on the dark web (yep, this was recorded a while ago 😬 ) 🎙 Where to look if you want to know what manipulation methodologies will be are coming your way in the near future (South American elections), and where to look if you want to see what will happen in a couple of years (African conflicts) 🎙 How at Valent we see manipulation methodologies move from conflict zones to tanking stock prices 🎙 How AI, like any new tech, is inevitably going to be used to service our human desire to service our desires as easily as possible Also, some personal/professional insights: 🎙 Why I left journalism after landing two dream jobs; Reuters foreign correspondent and BBC documentary presenter 🎙 The realisation that made me set up Valent 🎙 Why I would I tell my 20-year-old self 🎙 My late realisation that my career USP has been the ability to speak different cultures https://lnkd.in/ed-Hj8KC

This is an intersting take on the potential impact AI could have on a TV newsroom - while I agree wtih the premise laid out here by Hank Price and TVNewsCheck, the true issue is the bottom line product outlined is fundamentally the same as we see today. Yes, fewer people helped put it together, and yes the morning meeting was probably simpler - but you still have a package slotted into a show. Where is the personalization, and the custom delivery to the audience - that is the failing of TV news today (and its especially clear in local news) - the product is too cookie cutter. The drag on the bottom line of local television today is that the audience is declining - and while this look into the near future helps get us on the path of a new consumption model - its the end user (we call them customers) who are demanding change to make it simpler for them, not the TV news room. https://lnkd.in/eaBTU_3H

Let’s make headlines together! https://lnkd.in/ftND5sD Choosing the right #tech stack for your #newsroom is a decision that shouldn't be taken lightly. Discover why over 200 #publishers trust us to deliver their #news to loyal readers worldwide. #news #newsroom #cms #digital #digitalpublishers #journalist #media #ai #aitools #aiinnovation #ai2024

Do you know how many emails people send each minute, every day? 251.1 million to be exact, and Domo has done the research in this year's Data Never Sleeps 12.0 report, and the numbers speak for themselves. Not only has the world’s internet population reached a record high of 5.52 billion, but everyone is spending more time searching, streaming and spending money. Check out #DNS12 and see all the #data for yourself: https://okt.to/6FyUWd

In the age of AI and fake news, trust is a growing concern for both journalists and PR professionals - as revealed by the findings in our 2025 Broadcast Trends Report. This is something we discussed in depth with our expert panel, where Simon Feldman stressed the importance of authenticity, lived experience and a diverse range of case studies to connect with consumers and win their trust. As broadcast media evolves, so are the roles of PRs. Watch our full event here (https://lnkd.in/ePZK933S) and download the 2025 Broadcast Trends Report here (https://lnkd.in/e8dkQ7RM) for the insights and knowledge you need to achieve your goals over the coming year. #FakeNews #MediaRelations #BroadcastPR