Barney Durrant

Don’t miss: Google’s largest UK Measurement & Effectiveness Summit opened the doors for marketers, agencies and partners into the new world of future-ready, AI-led measurement to help understand how they can accelerate their journey to success and unlock growth. With an exclusive press invite to attend, we’ve created an in-depth recap of the key takeaways and actionable insights for marketers to embrace marketing’s measurement moment. See here: https://lnkd.in/dCGpGwRS #marketing #effectiveness #ai #businessgrowth

4

Out of Home Advertising: Leading the Way in a Cookieless Future 🍪 As digital marketers adapt to a post-cookies world, Emily Alcorn, Head of Effectiveness at Talon UK, explains how #OOH advertising, with its innovative use of data and dynamic content, sets the standard for effective, targeted campaigns. Learn more via Campaign UK: https://lnkd.in/eFBjQyiF

6

📣 "I think all content isn't created equal; I think ads are becoming personalized experiences. The way that it's optimized can change and I'm excited about our Active Attention variable that helps advertisers and publishers get more attention from video content." Hear KERV CRO, Jay Wolff, talk about personalized advertising and our innovative Active Attention Index that's transforming how advertisers and publishers optimize video content in his interview with TVREV.

26

💪 Power of the Podcast 🎙️ Podcast listening is booming in the UK 💥 With over 23.3 million listeners tuning in regularly (Statista, 2023), it’s no surprise that businesses are starting to see the potential of this medium for advertising. But what exactly makes podcast advertising such a compelling option? 🤔 We discuss this, and more, in our recent blog post 👉 https://lnkd.in/eA2vuaJm #InternationalPodcastDay #Podcast #PodcastAdvertising #PodcastAds #AudioAdvertising #MediaPlanning #MediaBuying #MediaAgency 

4

As the UK prepares for the general election on July 4th, we, as B2B PR and marketing professionals, must prepare for any changes a new government may bring. 🗳️ From economic policies and regulatory changes to sustainable and ethical practices, our latest blog explores the potential changes and benefits the upcoming election could usher in for B2B PR and marketing. Continue reading here 👉 https://lnkd.in/eNuiu8PZ #UKElection #B2BPR #Marketing

5

As a professional list-maker (amongst other roles) I love to see a list of things and even better - a list of things where Velocity Partners is featured. We've been looking at these benchmark reports for a long time and it's interesting to see that they've included even more subcategories for agencies to fall into. Seeing those buckets now I want to go back and see what questions we were asked driving those sub categories...but all of that to say - I'm thrilled we're on the list for content and thought leadership specialists 🎉 #b2bmarketing #b2bagency

4

1 Comment

One for my Marketing connections. 👀👀 Marketers in the UK and Ireland (UKI) are prioritising building and retaining trust with customers and improving their use of AI tools and technologies, according to new Salesforce research in the ninth State of Marketing report.

7

Discover the importance of Local SEO for Welsh businesses and how it can boost online visibility and drive foot traffic. Learn more in this insightful article: @profiletree

1

The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

13

1 Comment

Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

5

Back in 2022, Open Velocity’s Senior Partner Jonathan P. looked at some of the most useful, important and practical research-based insights when it comes to marketing in a recession. The UK economy isn’t currently in recession, but this article still contains a lot of lessons for marketers navigating a tricky economic landscape. 🔗Link in the comments 🔗 #economy #marketing #recession

1

1 Comment

Unlock the full potential of your digital marketing campaigns with these 5 essential Google Analytics metrics! 📊✨ Discover how to drive better results and make data-driven decisions. Get in touch with us: www.keysmarketing.co.uk 📱 🎯 #DigitalMarketing #GoogleAnalytics #MarketingStrategy #MarketingSuccess #B2BMarketing #MarketingAnalytics

3

🎙 Find out what the media actually wants from business. 🎧 Listen here: https://lnkd.in/e8Y2BHcy Katie Gabriel, PR specialist and head of Instinctif’s AI-powered agency FLETA, chats with Damian Reece, Instinctif’s media guru and former business editor at The Telegraph. They delve into the relationship between media and business, exploring the fundamental misunderstandings and best practices for effective communication. #MediaInsights #BusinessCommunication #PRStrategies

14

1 Comment

Check out this article written by our Technical Director Andy Hastie and Chat GPT about how Artificial Intelligence (AI) is revolutionising digital marketing. https://lnkd.in/e3mESRys #digitalmarketing #advertisingagency #AI

17

Introducing ALF Insight, the award-winning sales tool here to make new business easier. 🤝 Join some of the biggest media owners in the UK using ALF’s leads, data and insights to hit their sales targets. 🎯 👉 ‘Helps open up discussions with potential clients and generate leads and revenue’ - JCDecaux 👉 ‘ALF has become my newest best friend at work’ - Clear Channel 👉 ‘I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.’ - Bauer Media 👉 ‘Saves me hours of work as it allows me to find relevant contacts with ease.’ - Hearst 👉 ‘I use ALF everyday, easy to use and so useful to get real market knowledge.’ - Channel 4 👉 ‘A valuable resource tool for business development.’ - ITV 👉 ‘Great tool to use, and the support is excellent’ - News Corp 👉 ‘We have used ALF for less than 8 weeks and got a direct booking with a direct client’ - DOOH Media 👉 ‘A must have subscription for anyone in media.’ - Fandom 👉 ‘Without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers.’ - Stream Publishing Want to get in on the action? Get in touch to find out more. ➡ https://lnkd.in/ev8GY8hm #mediasales #adsales #advertising #insight #newbusiness #businessdevelopment #salestool https://lnkd.in/erjSMCvW

2