Kristina Brown’s Post

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Director of Marketing Operations at Directive

TalkOps Tuesday! Let’s discuss lead scoring. Lead scoring can be a fantastic tool to help differentiate your engaged leads for your marketing and sales team. By using demographic and firmograohic weightings we can set up a lead scoring model that fits your unique needs. Tools such as HubSpot, Marketo and Pardot all have the ability to build out your lead scoring. By using lead scoring to MQL your leads the sales team is then able to prioritize which leads are most likely to move along the sales funnel based on their engagement. If you don’t know where to start I’m always here to chat!

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