Kreatorswing’s Post

Our Passion for the Creator Economy 👇 At Linka, we're all about empowering businesses. But we've always had a soft spot for the creative souls who bring brands to life. We're excited to partner with The Creators Marketplace and be part of this incredible journey. TCM equips Creators with insightful digital and in-person Events as well as access to Brand Offers, and the ability to create Digital Storefronts, all of which allows Creators to monetize and feel empowered. Stay tuned for more exciting news about TCM! #creatoreconomy #creators #influencermarketing #linka #marketplace #startup #influencer #ugc

The creator economy is rapidly and drastically changing... The latest Forbes Top Creators list reveals a new wave of influence, highlighting creators who are redefining how personal brands turn into powerful, multifaceted businesses. These creators are no longer just influencers; they're building sustainable, real-world ventures that span industries. Here are three key trends from this year’s list, showing exactly how innovation is reshaping the creator economy: 1. From Digital Fame to Real-Life Ventures: Creators as Entrepreneurs Creators today are not just internet personalities—they’re real-life business founders. Alexandra Cooper (#12 on Forbes’ Top Creators), for example, leveraged the success of her podcast which has millions of dedicated listeners, to launch Trending, a Gen Z-focused media brand. Similarly, Logan Paul went from YouTube to co-founding PRIME hydration drinks and now runs Lunchly, the Lunchables of Gen-Z. This trend is about creators embracing ownership, turning online influence into powerful, real-world brands. 2. Diversifying Platforms to Maximize Reach and Engagement Matt Rife (#9) gained fame through TikTok, which helped launch his global stand-up tour, proving how creators can use multiple platforms to connect with audiences in meaningful ways. Likewise, Jake Paul (#13) has channeled his online influence into opening sports bars, transforming digital followers into physical patrons. This diversification enables deeper engagement and shows the potential for creators to connect with fans in both virtual and physical spaces. 3. Lucrative Partnerships Through Authentic Influence Authentic engagement has become the new currency. Khaby Lame (#11), for instance, earns around $750,000 per sponsored post due to his massive following and authentic appeal, working with brands like Hugo Boss. Creators who connect on a personal level bring unique value to brands, moving beyond traditional advertising to create genuine partnerships. With these trends, the creator economy is positioned to keep reshaping how audiences experience content. The question is: who’s ready to keep up? #CreatorEconomy #DigitalTransformation #SocialMediaInnovation #InfluencerMarketing #Entrepreneurship #ForbesTopCreators

The Creator Economy is Growing Up—and Wecobi is Leading the Future The creator economy is experiencing explosive growth, with the influencer industry already valued at $250 billion and expected to double to nearly $500 billion by 2027 (Goldman Sachs). Creators are no longer just entertainers; they’re entrepreneurs, building billion-dollar brands and reshaping industries. At Wecobi, we believe this evolution is just beginning. With 50 million creators globally and billions of followers at their fingertips, the power of the creator economy lies in its ability to transform influence into innovation. Wecobi’s platform is designed to harness this power, offering creators a seamless way to co-create, co-sell, and engage their audiences like never before. Here’s how Wecobi is the future of the creator economy: - Empowering Creator-Driven Brands - Driving Sustainable Commerce - Unlocking Network Effects As Forbes highlights, today’s top creators earned $720 million collectively this year, added 100 million followers, and built media empires. With Wecobi, we’re taking these milestones to the next level, enabling creators to go beyond influence and become pioneers of a sustainable and innovative future. The creator economy is growing fast—and Wecobi is ensuring it grows smarter. Are you ready for the next big leap in social commerce? Let’s talk! #Wecobi #CreatorEconomy #SocialCommerce #InfluencerMarketing #FutureOfCommerce #Sustainability #Innovation #DigitalCreators #Entrepreneurship #ImpactfulCommerce #TechForCreators #FutureOfRetail https://lnkd.in/gGUQs9BX

What's the impact of Mezink for a brand? This is the single key KPI we have been optimising for the last 12 months. Let us take an example from last month. 17 Million audience for a fraction of the cost. And the entire execution was under 48 hours. So the brand gets 10x better discovery at 10x better cost at 10x better speed. That's our impact. Building the channel for brands to leverage discovery through social media. #startup #impact #influencermarketing

OnlyFans is more profitable than 95% of Silicon Valley startups—$7 billion in revenue and $700 million in profit. 💵 And they’re doing it without complex tech or endless venture funding. Here’s how they’re shaking things up: ▪️ Signing Olympic athletes: OnlyFans is now signing big names like Olympic gold medalist Lisa Buckwitz with sponsorships that include fixed payments, logo placements, and performance bonuses. ▪️ Mainstreaming pleasure driven brands: Using strategies like sponsorships which include logo placements, OnlyFans is helping “pleasure-driven” brands step into the mainstream spotlight. ▪️ Broadening creator categories: OnlyFans is expanding its creator base to include athletes, musicians, fitness experts, and lifestyle influencers, moving far beyond adult content. ▪️ Understanding real connection: While AI and SaaS are innovating, OnlyFans shows that true success comes from understanding human connection and delivering what people really want. It’s interesting to see how OnlyFans is completely reinventing itself with a great strategy, shifting from niche to mainstream. #onlyfans #contentcreation #influencermarketing #creatoreconomy #creator #technews #marketing #branding

These three young founders Ratan R. Ojha Chethan Girish Mohd Gufran Ansari from #IIT are developing a unique platform #entXchange that enables content creators to receive #funding directly from their viewers. With the content creation industry booming (currently valued at $104.2 billion and expected to grow significantly), this platform has the potential to disrupt the space. Many creators struggle to access the funds needed to enhance and grow their content and this can solve for them. Through Tetris Innovations we’ve provided them with a grant to help them get started and achieve product-market fit. If you know any creator, pls do recommend them. #ContentCreators #Startups #funding #innovation

Estonia’s Modash raises $12M Series A for AI-driven creator discovery and payment solutions Modash, based in Tallinn, has raised $12 million in Series A funding to bolster its influencer marketing platform, particularly focusing on enhancing AI-enabled search and an in-platform payment system. This funding round was led by henQ VC with the participation of existing investors such as Icebreaker.vc and Change Ventures. The fresh capital will support improvements across Modash’s platform, addressing cross-border compliance issues in creator payments and refining its discovery engine for content creators. Additionally, Modash plans to establish a North American office in Ottawa to better serve its U.S.-based clients. Working with well-known brands like Birkenstock and Farfetch, Modash aims to streamline brand-creator partnerships, a sector anticipated to grow significantly within the next few years. https://lnkd.in/dTbBCuiX #funding #balticmade #estonia #startups #influencermarketing #trending

The Transformative Power of Influencer Marketing: Beyond Individual Fame The meteoric rise of influencer marketing has redefined the landscape of engagement, consumer behavior, and brand promotion. At the forefront of this transformation are influencers—individuals who leverage social media platforms to shape opinions, trends, and purchase decisions. The phenomenon exemplified by digital celebrities, such as Jake Paul, underscores the broader implications and effectiveness of influencer marketing. Influencers like Paul have demonstrated the potential to cross traditional industry boundaries, venturing into areas such as professional sports and entertainment with notable success. Their ability to draw significant attention and engagement through their platforms illustrates a fundamental shift in how audiences consume content and develop affinities with influencers like Jake Paul drawing eyes, and dollars, to brands. The essence of influencer marketing lies in the authentic connections established between influencers and their followers. This direct line not only amplifies the visibility of brands and events but also engenders a level of trust and relatability that traditional advertising struggles to achieve. The success of influencer marketing also reflects in the evolving dynamics of sponsorship and advertising. Brands are increasingly recognizing the value of aligning with influencers whose followers embody their target demographics. The commercial viability of influencer-led events has been further validated by substantial sponsor interest and pay-per-view sales, marking a shift towards a new paradigm of content consumption and fan engagement. This effort and Netflix backing, illustrates the merging of entertainment, sports, and digital culture. This convergence has not only expanded the scope of what influencers can achieve but also opened new avenues for brands to engage with younger, digitally-savvy audiences in innovative ways. In conclusion, the power of influencer marketing extends well beyond the fame of individuals like Jake Paul. It represents a pivotal shift in marketing strategies, emphasizing the importance of authenticity, direct engagement, and the blending of entertainment and branding. As the digital landscape continues to evolve, the influence of social media personalities on consumer behavior and brand visibility will undoubtedly grow, underscoring the need for brands to adopt more integrated, influencer-centric marketing approaches. Is your business ready to embrace influencers in your marketing strategy? #influencermarketing #automotiveinfluencer #digitalmarketing

If you relate to these memes, you are one of us: #trend #trending #content #contentcreation #fyp #foryou #marketing #sales #brand #branding #viral #influencer #video #short #meme #saas #entrepreneurship #business #finance #growth #startup #app

🎉 Happy to announce that synte is now on launch @ Peerlist 🎉 If you’d like to support synte in this launch, you can give us a vote on Peerlist: If you're a startup, app, or SaaS company looking for top content creators, synte is here to make things easy. Here’s how it works: 📑Share your brief – Tell us what you need. 💚We handle the matching – We'll connect you with the right creators. 📼Get the content you need – Fast, easy, and tailored to your needs. Check it out at synte.co #startups #contentcreators #influencermarketing #UGC #SaaS #launchday #marketing