A lot has been written and said about the increasing presence of gambling sponsorship in the Premier League, considering the fact that the clubs did actually agree on a plan to decrease the presence of such sponsors as from the start of the 26/27 season. It was to be expected however, that there would be an increase before that self-defined regulatory measure took place, and at the same time we can also expect to see an increase in back-of-shirt or sleeve gambling sponsorship presence in 2026/2027, as the only thing that will no longer be allowed is the front-of-shirt sponsorship. The Premier League clubs, along with the EFL, FA and WSL, have now approved a code of conduct in which they agree to reinvest a significant part of the commercial income from gambling sponsorship into infrastructure and programmes which benefit the community and the fans. This code will be implemented as from the start of the new season. Creating such a code of conduct can be the way forward in the future for other leagues outside of the UK too, as the current regulations on gambling sponsorship are currently being decided on locally. We see a lot of differences between the leagues in Europe regarding these regulations, with for instance the Netherlands implementing a complete ban on gambling sponsorship at the end of the 24/25 season. In Italy, this has been the case for a couple of years now. You can see teams playing in European competitions who have to change their jerseys based on the country they're playing in. The way the Premier League is now trying to counter the criticism its clubs have been receiving in recent weeks and months, appears to be an worthwile initiative, and something to keep an eye on and maybe learn from. Protecting those who are vulnerable by investing in addiction prevention, as well as supporting community, CSR-related and sustainability initiatives with this commercial income, can be a positive evolution towards the future. I've added some articles on the topic in the comments.
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*The end of gambling sponsorship?* Well, if the new code just announced is to be adhered to and properly monitored, the answer is, YES (and good riddance). The code is reported as stating “to protect children and other vulnerable persons, gambling sponsorship must be specifically designed to limit its reach and promotion to those under the age of 18” So… NO sponsor logos on playing shirts; NO advertising around the ground; NO gambling related branding on club websites and social media. Because ALL of those are easily viewed by children. Let’s see what happens. Do they mean it, or is it just posturing..? https://lnkd.in/eXCqi27M
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Market Map: Gambling + Responsible Gambling Partnerships 31 monitored Clubs have partnerships with State Responsible Gambling Foundations, instead of a Gambling partner. Victorian Responsible Gambling Foundation leads the way for this anti-gambling messaging, partnering with 75% of monitored Victorian teams. NSW has 10 gambling partnerships, with 9 "Reclaim the Game" partnerships and 7 Clubs without a sponsor for either. SA, with the strictest gambling legislation, has no gambling partnerships, and three "Here for the Game" sponsorships. In other States, and in NZ, there is little to no partnership activity around Responsible Gambling. Market maps highlight the different portfolio's of Gambling partners too, with bet365 preferencing national/international sports bodies, while Tabcorp opts for eight Club deals, across four AU States + NZ. Follow Scout for more, and for more detailed insights of 55 sponsorship categories, get in touch. Alexander MacAdie Mark Isaacs Analyst Economy Mike Morris
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⚽️ #BettingSponsorships in Football: A never-ending dilemma Ipswich Town’s recent move to reject future betting sponsorships shines spotlight on the growing debate around gambling’s role in football. Here are the key takeaways from their decision: 🚫 #FanBacklash is real: Ipswich isn’t the only club feeling the heat. Fans at clubs like Aston Villa and Norwich City have voiced strong opposition to gambling-related sponsors. 🤝 #LegalChanges are coming: The Premier League has already agreed to a ban on front-of-shirt gambling sponsors starting in 2026/27. This means that even clubs who rely on betting deals now will have to look for new revenue sources soon. 🎲 #Community matters more: Ipswich Town is a club rooted in its community. Chairman Mark Ashton stressed that they are “community-first,” and they will only seek sponsorships that align with their values. In a world where brand image is everything, this decision shows that aligning with the community is not only ethical—it’s strategic. ⚡️ #InnovativeSponsorships are the future: Ed Sheeran’s partnership with Ipswich shows that clubs can find creative, meaningful sponsorships that resonate with fans. It’s proof that clubs don’t need to rely on betting deals when there are other, more authentic opportunities to explore. What’s your take on the growing movement against betting sponsorships in football? Drop your thoughts below! 👇 📖 Full article here: https://lnkd.in/eZJS5N7Z
Ipswich Chairman confirms they will not pursue betting sponsorship
https://insidersport.com
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Let's talk about gambling, because it's my favorite topic, and this week we've had the biggest ever lotto winner in Australia. I love gambling—I gamble, have worked in the gambling industry, and became a psychologist after witnessing how people developed relationships with pokies when they exploded into Australian communities in the 90s. As an old-school psychologist who firmly believes in behaviourism, I want to explore the recent $150 million Powerball win through the lens of human behavior. In a moment of unparalleled joy, a man has become Australia's biggest lottery winner. His ecstatic reaction, sleepless night, and overwhelming excitement underscore a profound truth about human nature: our emotional brain often overpowers our rational mind, especially in the realm of gambling and hope. The Emotional Brain vs. The Rational Brain At the heart of this story is a conflict between two parts of our brain. The rational brain, armed with statistics and logic, knows the odds of winning the lottery are astronomical—one in 134 million. Rationally, it makes little sense to gamble on such slim odds. However, the emotional brain tells a different story. It thrives on hope, dreams, and the possibility of life-changing outcomes. It's the emotional brain that compels millions to purchase lottery tickets, despite knowing the odds. This part of our psyche doesn't operate on logic; it operates on feelings and the powerful allure of 'what if' ... Hope is a fundamental human emotion. It fuels our dreams, gives us motivation, and can make the impossible seem possible. The lottery taps into this powerful emotion, creating a compelling narrative of instant wealth and transformed lives. Even knowing the minuscule chances, people buy tickets because of the 'what if' factor. The winner’s story illustrates this beautifully. Despite the overwhelming odds, he bought two tickets. His emotional brain, fuelled by hope and the desire for a better future, propelled him to participate. This is common for many lottery players, who purchase tickets not just for the rational prospect of winning, but for the emotional thrill and temporary escape into a world where they could be the next big winner. The story of Australia's biggest lottery winner is a testament to the enduring power of hope. It highlights the complex interplay between our rational and emotional brains, especially in activities like gambling. Responsible gambling messages often emphasise 'know the odds' as a strategy for harm minimisation. While useful, it’s equally important to address the emotional components that drive gambling behaviour. Simply knowing the odds doesn't diminish the emotional appeal of the lottery. Effective harm minimisation must acknowledge the emotional brain's influence and provide tools to manage it. Want to talk more about #gambling? Let's connect! #lotto #emotionalbrain
'I want to buy a house and travel the world': Adelaide man claims $150 million Powerball jackpot after sleepless night
abc.net.au
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Singapore has recorded a significant increase in gambling expenditure, with citizens spending a record SGD$12.2 billion (US$9.18 billion) on lottery, sports betting, and horse racing in the 2023/24 financial year. #singapore #gambling #lottery #sportsbetting #horseracing #gamingoperator #gamblingmarket #growth #bettors #Government #AsiaCasinoNews #trendingnews
Singapore Gambling Hits New High; US$9.18 Billion Wagered on Lottery, Sports Betting, Horse Racing
https://asiacasino.org
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Singapore has recorded a significant increase in gambling expenditure, with citizens spending a record SGD$12.2 billion (US$9.18 billion) on lottery, sports betting, and horse racing in the 2023/24 financial year. #singapore #gambling #lottery #sportsbetting #horseracing #gamingoperator #gamblingmarket #growth #bettors #Government #AsiaCasinoNews #trendingnews
Singapore Gambling Hits New High; US$9.18 Billion Wagered on Lottery, Sports Betting, Horse Racing
https://asiacasino.org
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The Premier League, EFL, The FA & WSL have agreed to a new code of conduct for betting related sponsorship deals. Taking effect from the start of the 24/25 season the voluntary code has 4 pillars: ⚽️Protection ⚽️Social Responsibility ⚽️Reinvestment ⚽️Integrity Last year all PL clubs agreed to remove betting sponsorship from the front of matchday shirts by the end of the 25/26 season. So far 4 PL clubs have signed 2 year deals which will conclude before these new regs take effect.
Premier League, FA, EFL and WSL agree code of conduct over gambling deals
theguardian.com
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✴ UAE Awards License for First Official Lottery: A Milestone in Economic Diversification ✴ The UAE has taken a significant step in its economic diversification strategy by awarding a license for the first official lottery. This landmark decision not only opens up a new entertainment avenue but also aligns with the nation's vision to create a robust and dynamic economy. ✅ Enhancing Economic Opportunities The introduction of an official lottery is expected to generate substantial revenue, which can be reinvested into various sectors such as education, healthcare, and infrastructure. This move is in line with the UAE's broader goals of reducing dependency on oil revenues and fostering a diversified economy. ✅ Boosting Tourism and Entertainment The lottery is poised to become a major attraction, enhancing the UAE's appeal as a global entertainment hub. By providing residents and tourists with a regulated and secure gaming option, the UAE strengthens its reputation as a forward-thinking nation committed to innovation and excellence. ✅ Ensuring Regulatory Compliance With the official license, the lottery will operate under stringent regulations to ensure fairness, transparency, and consumer protection. This regulatory framework is crucial in maintaining public trust and promoting responsible gaming practices. The UAE's decision to award a license for the first official lottery marks a significant milestone in the nation's economic development. It exemplifies the UAE's proactive approach to diversifying its economy, creating new opportunities, and enhancing its global standing. As this initiative unfolds, it will undoubtedly contribute to the UAE's vision of a vibrant and sustainable future. Feel free to share your thoughts on this exciting development in the comments below! https://lnkd.in/d5fZYgpQ
UAE awards first official lottery licence
khaleejtimes.com
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Such an interesting article!!! #Sportslaw #footballlaw #football #derechodeportivo #direitodesportivo #dirittosportivo #droitdusport #avvocatisport
⚖️ Third-Party Ownership (TPO) in Football: An In-Depth Look at its Evolution, Ban, and Ongoing Impact ⚽ Third-Party Ownership (TPO) once played a pivotal role in professional football, where external investors (companies, agencies, or individuals) acquired a stake in a player's economic rights. The idea? These third parties would profit from future transfer fees if the player’s value increased. 👉 Why was TPO popular? For financially struggling clubs, TPO was a lifeline. Investors helped clubs sign talent they couldn’t afford on their own by covering part of the transfer fee or wages. In return, the investor received a share of the player's future transfer revenue, creating an attractive business model for those looking to capitalize on rising player values. But TPO wasn't without its problems: ➡ Conflicts of Interest: Third-party investors could pressure clubs and players into transfers that prioritized profit over player development or team needs. ➡ Integrity Issues: Allowing non-football entities to control players’ rights created concerns about fairness and transparency in the sport. ⚠️ FIFA Steps In: The Ban In 2015, FIFA banned TPO, aiming to protect the sport’s integrity by ensuring clubs and players were free from external influence. The ban prevents any entity other than the club or the player from owning a player’s transfer rights, with pre-existing agreements still honored until their expiration. 🔍 What’s happened since? While the FIFA ban has curbed TPO, certain loopholes and gray areas remain: ❗ Loan Deals: Some clubs find creative ways to involve third parties by loaning players under complex agreements where control over economic rights remains blurred. ❗ Image Rights: Third parties can still profit from player branding and image rights, which fall outside the scope of the TPO ban. 💡 New Financial Models Since the ban, clubs and investors have adapted: ▶ Club-to-Club Partnerships: Some clubs collaborate to jointly develop players, sharing the economic benefits without involving third parties. ▶ Private Investments in Clubs: Investors are now focusing on buying stakes in clubs themselves, gaining influence over transfer decisions while remaining within the boundaries of FIFA’s regulations. ▶ Third-Party Financing Models: While direct ownership of players’ rights is banned, financial support through loans to clubs has emerged as a new model, indirectly tied to future transfers.⚖️ What are your thoughts on the TPO ban? Has it successfully protected the sport, or are financial influences still undermining fairness? #SportsLaw #Football #ThirdPartyOwnership #TPO #FIFA #FootballTransfers #SportsLawyer #PlayerRights #FootballInvestments #footballbusiness #fifarules #imagerights #cypruslaw #uefa
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4mohttps://www.theguardian.com/football/article/2024/jul/24/gambling-deals-code-of-conduct-premier-league-fa-efl-wsl