Kody N.’s Post

Sending 2-5 Emails per week is normally what all brands prefer to do. But this doesn't mean you couldn't send out more campaigns. Or simply have a goal to extract more revenue from your emails. The Best way to overdo this is by: > Investigating your target market > Testing each element of your email and then stepping it up one at a time. > Comparing your results to find what is ideal. Remember each brand is unique, which means there is no shortcut except testing.

Was recently asked what advice I would give to a new brand with 0 email sends or how to warmup their domain to make sure their messages don’t land in the junk folder. Here is my response: The main thing is to maximize open rates for the first 30 days. The higher the open rate, the better. But generally anything over 30% is fine. To do that I'd recommend setting up short flows, and only setting the ones live that tend to get high open rates (e.g. welcome email 1, abandoned checkout 1, post purchase thank you plain text). For campaigns, only send to conservative, high-engaged segments such as anyone who has clicked an email in the last 30 days or anyone who has joined the list in the past 15 days. After the 1st month you gradually ramp up the flows & campaign segment.

What is the best volume of emails per week for an Ecommerce brand? You have to think about it this way: Too many emails, and you'll burn out your audience. Too few and you'll be missing out on revenue. The golden center is 3-4/week. Not 1-2, and not 6-7. P.S. How often do you send emails to your list?

𝗛𝗼𝘄 𝗮 𝗦𝗶𝗺𝗽𝗹𝗲 𝗘𝗺𝗮𝗶𝗹 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗛𝗮𝗰𝗸 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗢𝗽𝗲𝗻 𝗥𝗮𝘁𝗲𝘀 𝗯𝘆 𝟳𝟮% In 2000, a group of marketers tested the impact of email subject lines on open rates. They crafted four different types: 1. “Check out our latest deals!” 2. “Exclusive offer just for you!” 3. “You’re missing out on 15% savings!” (unique number) 4. “Why pay more? Save 22% on your next purchase!” (specific discount) Emails with specific discounts saw their open rates skyrocket by 72% compared to the generic messages. This phenomenon, known as the 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 𝗲𝗳𝗳𝗲𝗰𝘁, operates much like a curiosity spark in advertising. “Seen our summer collection? That’s too vague. Want to know how to get 22% off on it?” This shift from a general invitation to a specific offer makes recipients pause their automatic filtering process, thinking, “A 22% discount? That’s quite specific. Let’s see.” Engaging their curiosity. And significantly improving open rates. Applying this to your sales emails... Instead of “Our latest product range is out!” try “See the 3 top-rated gadgets of 2024!” Replace “Join our newsletter” with “Get exclusive insights from 5 industry leaders!” Specifics capture attention. Dare to be specific in your next campaign.

You're not sending enough emails to stand out... A majority of brands think they're sending too many emails when in reality they're not sending nearly enough.... Think about from a consumer stand-point and how many emails they get daily or weekly from dozens of brands. Now if you're not sending 3-5 times a week, I guarantee you that 90% of your consumers can't recall the last email they received from you. Send more --> Monitor your metrics --> Keep sending more as long as you're healthy.

19 Percent Of Consumers Are Interested in Hearing From Their Favorite Brands via Text Message Once per-Day.   Also, 58 percent are happy to hear from brands multiple times per week. This speaks to the frequency with which you should message customers.  But remember, it's likely to differ from company to company. You should analyze your own data to see what the optimal frequency is for your brand. For instance, you might track unsubscribe rates in relation to message frequency. Another point to note here is that it’s better to err on the side of caution. Even though almost a fifth of customers are happy to receive texts daily, it doesn’t mean you should start bombarding your customers. Make sure your messages provide value and aren’t flagged as spam.

Sending SMS campaigns + flows can get expensive. Here are 2 simple ways you can reduce SMS costs for brands (without reducing overall retention performance): 1) Send emails first. If you're promoting a sale or setting up your flows using both email and SMS... Send your emails first before SMS: 👉 Sending emails cost virtually nothing. 👉 You can exclude recent purchasers from receiving SMS 👉 A lower chance at splitting attribution Emails first, then SMS a few hours later. 2) Use less "cute" copy. SMS costs too much for cute copy. You only have 160 characters to: ✅ State your offer ✅ Include a link/CTA ✅ Include your brand name and regulatory messaging Go over this limit and you'll have to spend double per message. Not to mention, including emojis brings your limit to 70 characters. Be short and to the point with your promos. And don't forget you can always use email first.

Sending SMS campaigns + flows can get expensive. Here are 2 simple ways you can reduce SMS costs for brands (without reducing overall retention performance): 1) Send emails first. If you're promoting a sale or setting up your flows using both email and SMS... Send your emails first before SMS: 👉 Sending emails cost virtually nothing. 👉 You can exclude recent purchasers from receiving SMS 👉 A lower chance at splitting attribution Emails first, then SMS a few hours later. 2) Use less "cute" copy. SMS costs too much for cute copy. You only have 160 characters to: ✅ State your offer ✅ Include a link/CTA ✅ Include your brand name and regulatory messaging Go over this limit and you'll have to spend double per message. Not to mention, including emojis brings your limit to 70 characters. Be short and to the point with your promos. And don't forget you can always use email first.

Standing out during the bustling holiday period can be tough. Nishita Nishar explains how leveraging a smart strategy of email and SMS channel diversification can help your brand cut through the noise and connect with customers in meaningful ways.

Did you know a whopping 94% of direct mail is picked up & engaged with? When there is so much noise online, direct mail shouldn't be overlooked as part of your omni-channel marketing strategy. Those successful in connecting the dots between online and offline customer journeys are sure to reap the rewards! Find out more 👇 https://lnkd.in/erFGXef6