Saketh Vadapally’s Post

Direct Mail is not just alive and well...it's healthy and thriving! It's nice to see the realization that it's not a choice of Direct Mail or Digital...it's both! It's a united front with the same goal of getting thoughtful, targeted, relevant advertising in front of the eyes of consumers that are in market and want to see it. Loving these stats from Jacqueline Johnson-Leister & Patrick Carroll coming out of the recent DELIVERED conference⬇️ 📈 61% of marketers have increased their direct mail investment in the last 12 months, showing a significant growth trend. 🌐 Channel growth since 2023 has been impressive, with direct mail up by a staggering 24.5%. 🚀 Excitingly, direct mail is projected to outperform other channels in the next 12 months, with a 54% growth expected. 🛍️ Consumer sentiment around mail is positive, with 25% making purchases from direct mail ads and 46% enjoying learning about new brands, products, and services through mail.

😠 Direct Mail doesn't work, you say? These brands disagree with you. It's interesting too that some of the brands are online superstars, like Chewy and Hello Fresh. Yet, here they are in my postbox. To effectively connect with your audience and break through all the noise in a crowded marketplace, your marketing strategy has to be omni-channel. And it turns out, Direct Mail is one of the most overlooked opportunities. Want to learn how to make Direct Mail an effective part of your marketing strategy? Book a time to chat: https://lnkd.in/emYmZ6FG

Ecom brands here's an email hack that will get you OUT of promotions and INTO the inbox in under 60 seconds... 1. Switch your sender name in Klaviyo to hello@ support@ hi@ 2. Copy this chunk of text but re-write it for your brand. It must talk about your mission, your values, and your brand. It's important to copy the style and length. Doing this you'll trick inbox providers into thinking your email is non-promotional. And before you think this a “cheap” tactic... You (or your agency) probably just don't know how to do it Because WHY would not want to land in the inbox. So if you’ve tried EVERYTHING and you’re still landing in the promo tab. Do this>>> This will instantly get you from 40-50% open rates to 60%+

Boost Open Rates with Pre-headers: The Secret Email Preview Text Did you know the pre-header (the small preview text that appears next to the subject line) can make a big difference in your open rates? Here’s how to make the most of it: 1. Complement the Subject Line Use the pre-header to add context to your subject line, creating more curiosity or excitement. Example: Subject - "Big News Inside!" Pre-header - "Don't miss this exclusive update." 2. Keep It Short and Engaging Aim for around 40-60 characters to ensure it displays fully on mobile devices. 3. Include a Call to Action (CTA) A simple action prompt like “Read more,” “Find out how,” or “Start here” can encourage opens. 4. Add Value or Urgency Offer a hint of value or urgency to spark immediate interest. Example: “Today only—limited stock available!” 5. A/B Test Different Pre-headers Test and refine pre-headers over time to see what style resonates most with your audience. A powerful pre-header is like a teaser trailer—just enough to make subscribers want to know more. What pre-header style do you think would catch your audience's attention? Share your ideas below! #EmailMarketing #PreheaderTips #OpenRateBoost #DigitalMarketingStrategy #EmailMarketingExperts #CustomerEngagement #B2BMarketing #ProfessionalMarketing #MarketingStrategies #EmailOptimization

We're not the only one shouting it from the rooftops - so is The Financial Brand. Direct Mail WORKS! Rather than being an annoyance or intrusion, "two-thirds of millennial parents reporting they find perusing direct mail enjoyable." Check out the article, then talk to us about how to make your direct mail strategy work for you. 01827 280 880 #directmail #marketingstrategy #printmarketing

THIS Tells You if Your Brand's Emails Are Doing Well or Not -- When sending out campaign emails, it's CRUCIAL that you're hitting your benchmarks in terms of numbers. The reason it's crucial is because if you let your metrics slip, you're going to mess up your sender reputation and even worse, you'll stop tweaking your content to meet whatever resonates most with your audience. And that can lead to a devastating blow to your overall Email & SMS performance. So here are the KPIs or benchmarks you should shoot for in every metric: OPEN RATE: At least 40%+ on average CLICK RATE: At least 1%+ average - but if you're sending higher volume, your click rate may slip, but your overall sales could increase, so it's not always a bad thing if your click rate dips a bit lower than this. REVENUE: This is 100% dependent to your store, along with placed order rates. You can usually tell if they are doing well or not as the person who owns the brand. DELIVERY RATE: Should always be about 99.7% or some very high percentage like that. BOUNCE RATE: You want to keep this NEAR 0 at all times. Any emails that are bouncing any more than a singular time should be suppressed. UNSUBSCRIBE RATE: If you can keep this under 0.5% then you're in a great spot, but it will naturally rise if you send more volume, most likely. However, my take on unsubscribe rates which I've adopted from people way smarter than me — if they're unsubscribing then they probably weren't going to buy anyways. It's not a loss to us if more people are unsubscribing due to us sending more volume. The reason is because I'd rather send more often to the people that WILL eventually buy from us if it means I'm going to lose some of the people who were never going to buy from us. It's an obvious trade. -- If you want content like this in your inbox 5x/week, join my email list here: adamsfreestuff.carrd.co

Sending SMS campaigns + flows can get expensive. Here are 2 simple ways you can reduce SMS costs for brands (without reducing overall retention performance): 1) Send emails first. If you're promoting a sale or setting up your flows using both email and SMS... Send your emails first before SMS: 👉 Sending emails cost virtually nothing. 👉 You can exclude recent purchasers from receiving SMS 👉 A lower chance at splitting attribution Emails first, then SMS a few hours later. 2) Use less "cute" copy. SMS costs too much for cute copy. You only have 160 characters to: ✅ State your offer ✅ Include a link/CTA ✅ Include your brand name and regulatory messaging Go over this limit and you'll have to spend double per message. Not to mention, including emojis brings your limit to 70 characters. Be short and to the point with your promos. And don't forget you can always use email first.

Sending SMS campaigns + flows can get expensive. Here are 2 simple ways you can reduce SMS costs for brands (without reducing overall retention performance): 1) Send emails first. If you're promoting a sale or setting up your flows using both email and SMS... Send your emails first before SMS: 👉 Sending emails cost virtually nothing. 👉 You can exclude recent purchasers from receiving SMS 👉 A lower chance at splitting attribution Emails first, then SMS a few hours later. 2) Use less "cute" copy. SMS costs too much for cute copy. You only have 160 characters to: ✅ State your offer ✅ Include a link/CTA ✅ Include your brand name and regulatory messaging Go over this limit and you'll have to spend double per message. Not to mention, including emojis brings your limit to 70 characters. Be short and to the point with your promos. And don't forget you can always use email first.

2 seemingly similar offers - image below -one with 3 products, the other with 5. Which email would perform better? More choices mean more sales, right? Actually, NO. The 3-product email generated 38% more revenue, driven by a 58% higher conversion rate which led to 59% more orders. It’s the Paradox of Choice. Many marketers disagree. They claim that today’s consumers want more choice and can process vast amounts of information.  And if they didn’t make a purchase - that’s often because they couldn’t find what they wanted. Results often prove otherwise. How many choices is too many will vary from brand to brand. The only way to find out is to test, and then test again. #emailmarketing

Want to increase your email signups? Consider offering shoppers options based on their interests. Brooks Running does this effectively by allowing customers to choose between Men’s, Women’s, or Both. This simple approach ensures subscribers receive content relevant to them, helping to declutter their inbox. For many, the promise of fewer irrelevant emails can be the deciding factor in subscribing. It’s a straightforward way to enhance user experience and drive conversions. By providing tailored content, you not only respect your audience’s preferences but also build trust and engagement.