Communications problems are often business problems FIRST. Understanding the value of your communications partners, and giving them a seat at the table early, can make all the difference when it comes to making successful strategic business decisions. #seatatthetable #brandvalue
“To compete today, companies need to recognize that the Chief Communications Officer (CCO) is to brand value what the CFO is to fiscal value. With the public’s eyes on you, diminishing communications professionals to the C-suite’s B-team is not an option. Leveraging everyone’s strengths leads to collective success.” 𝘑𝘦𝘯𝘯𝘪𝘧𝘦𝘳 𝘈𝘤𝘳𝘦𝘦, 𝘑𝘚𝘈+𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴 I recently came across this quote in an older Forbes article, and it's as relevant today as ever. Communications isn't a "nice to have" or an afterthought—it's essential to driving business strategy. Communications should be involved early, before decisions are made, to help shape those decisions. Seeing communications as strategic business partners means giving it a voice and a seat at the table—just like the CFO. #communications #corporatecommunications