Kindred’s Post

🚀📈 Get ready to dive deep into the world of AdTech with the latest edition of Prime Tycoon! Discover how cutting-edge technology is revolutionizing advertising, from programmatic ad buying to data-driven insights. Our expert analysis will reveal the latest trends, innovations, and future forecasts in this dynamic industry. Don't miss out on insights that could transform your approach to marketing! 💡✨ #AdTech #MarketingInnovation #PrimeTycoon #DigitalAdvertising #TechTrends

Are you ready to unlock the secrets of your incremental revenue through retail media channels? If so, you’ve got to check this out!

𝐀𝐦𝐚𝐳𝐨𝐧 𝐯𝐬. 𝐌𝐞𝐭𝐚: 𝐖𝐡𝐚𝐭 𝐖𝐨𝐫𝐤𝐬 𝐚𝐧𝐝 𝐖𝐡𝐲?? (In context of DTC brands) On 𝐀𝐦𝐚𝐳𝐨𝐧 🛒, success comes from meeting customer expectations directly: competitive pricing 💲, superior product quality ⭐, and smart ad spend 📈 to drive visibility in a crowded marketplace. On 𝐌𝐞𝐭𝐚 📱, it’s a different game. Content needs to spark emotions—fear 😱, desire 💖, need, or motivation—to capture attention and engagement. While high ad spend helps amplify reach, it’s the emotional pull that drives real results. 𝐓𝐡𝐞 𝐬𝐢𝐦𝐢𝐥𝐚𝐫𝐢𝐭𝐲? Both platforms demand a 𝐬𝐞𝐫𝐢𝐨𝐮𝐬 𝐚𝐝 𝐛𝐮𝐝𝐠𝐞𝐭 💵 to thrive. To crack these algorithms, 𝐭𝐡𝐞𝐫𝐞’𝐬 𝐧𝐨 𝐬𝐡𝐨𝐫𝐭𝐜𝐮𝐭—invest in quality, whether it's in your product or your content.

It’s not just about hype in the advertising landscape anymore—advertisers need real, actionable solutions for challenges like addressability and measurement. Join Basis' Noor Naseer and Kaitlin O'Brien as they tackle the realities advertisers must face and share insights on what's ahead in 2025:https://ow.ly/z7LU50UavAl #2025Trends #DigitalAdvertising

It’s not just about hype in the advertising landscape anymore—advertisers need real, actionable solutions for challenges like addressability and measurement. Join Basis' Noor Naseer and Kaitlin O'Brien as they tackle the realities advertisers must face and share insights on what's ahead in 2025:https://ow.ly/vkTp50UkTn8 #2025Trends #DigitalAdvertising

Data drives decisions. 🧠 We recently worked with an exceptional Credit Union that lacked essential customer insights. They didn't know the lifetime value of their customers, their duration of membership, or the revenue earned per relationship. Here’s how we transformed their approach: Privacy is crucial, but leveraging search, programmatic, and OTT advertising data has given them invaluable insights. We helped them understand customer interactions, product interests, and ultimately, drive up their lifetime value. This informed their marketing spend, ensuring every dollar was well spent. It's been a fantastic journey helping them realize the true worth of their customers and strategize for growth. At the end of the day, numbers tell stories. We help you listen.

It’s not just about hype in the advertising landscape anymore—advertisers need real, actionable solutions for challenges like addressability and measurement. Join Basis' Noor Naseer and Kaitlin O'Brien as they tackle the realities advertisers must face and share insights on what's ahead in 2025:https://ow.ly/imeU50U72n4 #2025Trends #DigitalAdvertising

Retail Media will look radically different by 2026 ⚡️⚡️⚡️ Retail media is heading for a radical transformation. Gone are the days of centralized ad networks like HookLogic. Today, brands must navigate over 100 fragmented RMNs in the U.S., and only 15% use four or more networks. This complexity limits reach and creates inefficiencies, especially for smaller retailers who struggle to scale with a direct sales approach facing brands that are overwhelmed by the complexity. 🏆 The Future: Hybrid Models By 2026, large retailers will dominate with direct sales, while smaller ones will partner with big ad tech companies to tap into network demand. New SaaS solutions with SSP functionality will open windows in the walled gardens, making growth more accessible 💰 Relationships Will Win Criteo, Google, Microsoft, and The Trade Desk will leverage their brand relationships to scale retail media, solving the fragmentation issue and shifting the focus from relationships to ROI-driven advertising and performance. Where do you see the share between direct sales and network in 2026? Let me know! 👇 #RetailMedia #CommerceMedia

So proud that Upwave is now available through the The Trade Desk Measurement Marketplace. Agency and brand clients can now set up, pay for, and consume Upwave without ever leaving their favorite DSP! I think “button-click” measurement available in media buying platforms is the future of ad measurement. It enables a simpler, streamlined experience for agencies and brands. This trend is good for the measurement ecosystem, too – giving a distribution boost to all measurement products, even those from smaller players without massive sales teams. It allows the best product to win! Big thanks to everyone on The Trade Desk’s side who worked hard on the launch – Donny Spano, Trina Dhar, Finn Nilsen, Hannah Kelly, and Claire Molinaro. Thanks to the leadership of Samantha Jacobson, Ben Sylvan, and Shreya Gulati for driving the partnership strategy of the Measurement Marketplace. Of course, I’d be remiss to not include a call-to-action…so: Use The Trade Desk? Try Upwave today on the Measurement Marketplace!

The Power of Programmatic! Almost 15000 Screens across the country in Convenience Stores all in one PMP? YES. If planning a campaign of screens at the point of purchase is a chore, let Vengo help you make it easy, with one access point! Large format screens visible throughout a shopping visit drives results. Ask us how easy it really can be!