Kim Kubiak’s Post

Communications professionals are very aware that their industry has undergone some seismic shifts, perhaps not always for the better. While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that its become increasingly hard to get those results in the first place. Heres what you need to know about the top trends that have driven the changes in comms and how to respond. #sewerinspection #trenchlesspiperepair https://lnkd.in/g62puZRn

In-house experts are an untapped asset for corporate communications, offering valuable insights that can elevate your brand's reputation. Leverage their knowledge to build credibility and foster positive relationships with the media. Experts can be a powerful voice, providing authentic, authoritative perspectives that resonate with journalists and audiences alike. Learn more about this strategic advantage: https://lnkd.in/drsgu2Tg #CorporateCommunications #MediaRelations #InHouseExperts #PublicRelations #PRStrategy #BrandReputation #ExpertInsights #MediaOutreach #ThoughtLeadership #CorporatePR #MediaStrategy #ExpertVoice #CommunicationsStrategy

🎙️Should Marketing & PR be separate depts? In this part-1 of Comms #masterclass, Veteran communications leader Neeraj Jha answers this and many other questions about how corporate communications teams should be configured, how to handle crisis communications, and how journalists should move into corporate communications. 🔐Takeaways 🔮Everyone can acquire domain knowledge and develop communications skills, but most important is having the courage to call a spade a spade in corporate communications. ⚖ PRs and journalists transitioning to corporate communications should leverage their confidence and ability to interact with influential people and develop risk assessment skills Full episode on: 🎧 Listen on Spotify https://shorturl.at/51JUd 📺 Watch on YouTube https://lnkd.in/gr_gQBHq Thank you, sir, for the time and answering some crucial questions 🙏 #MediaJobs #CorporateCommunications #PublicRelations #Journalism #CareerDevelopment #Media #NeerajJha #IndianMedia #MediaStudies

See how running your internal communications like a newsroom can completely overhaul your strategy with advice on where to start, how to stay human, and how to deliver bad news. #Communications #Newsroom #AxiosHQ

Why is it so many corporate execs are thrilled in press releases? Would they be miffed or ticked off if they were announcing it? With that in mind, here is the first press release detailing the other end of the spectrum. My latest Substack post..... #MediaRelations #PR #CorporateCommunications #CommunicationsStrategy

Media Comms is all Very Personal

Some key themes are dominating #corporatecommunications news right now — and we’re keeping you briefed on all of them in this month’s edition of Cup of Corporate Comms. https://lnkd.in/epscDqM8

Enjoyed this episode with my cup of coffee this morning, Jared S. Taylor, Christina Farr and John Hallock. Take note, founders and comms pros! Key Takeaways: ✔ Get used to rejection and get comfortable cold calling ✔ Support the journalists who supported you early on no matter where they go ✔ It's not all about "traditional" channels -- embrace Substack and others ✔ Have an OPINION -- good storytelling doesn't come from risk adversity ✔ Executives must be willing and invested in telling their story and not shy away from cultivating personal relationships with reporters ✔ Don't think what you write in an earnings script is any different than what you tell a reporter -- IR and PR MUST be aligned ✔ Speed WINS -- build for speed, cadence and rigor

Downing Street has a communications problem 📢 Our founding partner, Lee Cain, spoke to The House Magazine about why fundamental reform and wholesale structural changes are required if prime ministers are to start communicating their messages effectively. Lee argues that: For decades, governments have focused on media management 🗞️ rather than devoting attention to serious strategic communications - the crafting of narratives that allow the public to make sense of government decisions and the direction of travel. Those in Downing Street often forget that their real audience remains the electorate 🗣️ To solve the ongoing messaging problem, the government must release strategic communicators from daily media management and allow them to focus on talking to the public instead of the lobby. Read the full article here: https://lnkd.in/ewBajQ64 If you want to discuss strategic communications and how to optimise your messaging to your audience, please get in touch with the Charlesbye team at: [email protected]

💡Tips from Alexandra Elich-Burr, Director of Communications Media Relations: Persistence is an essential skill in PR, but it can feel tricky to balance. Our seasoned comms team has a tried-and-true rule: 3–4 follow-ups typically hit the sweet spot for getting a response—especially when the pitch is a perfect fit for a reporter's beat. The key? Be upfront about your persistence. A little self-awareness (“I know I’m being that annoying PR person”) goes a long way. Most reporters understand and often apologize for delays—they’re just busy juggling multiple stories. TLDR: Respect, patience, and good timing often turn “no response” into a meaningful conversation. #mediarelations #communications #prcomms #prstrategy #agency #pragency #marketingagency