Kevin Solan’s Post

Run and take this course. I had the privilege of working beside John R. and had a front row seat watching him lead his team to build exciting growth and success for our business. Invest in your business and in yourself. #marketing #growth #founders #strategy

Marketing in Web2 was all about control—brands had full say over product, pricing, and promotion. 📢 In Web3, that power is shifting to the community. 👥 Users are not just customers, they’re co-creators, decision-makers, and brand advocates. A whole new level of engagement is emerging, and it’s reshaping everything. Yesterday night I started answering a community question, but it turned into a full article! I breake down the key differences between Web2 and Web3 marketing, focusing on how the 4Ps shift in the decentralized world  👉 https://lnkd.in/d4r3q-SJ I’d love to hear your thoughts! Feel free to comment, share your experiences, or join the discussion if you have what to add or even disagree with some points.

We’re thrilled to announce the newest cohort of our Marketing Masters program! 🎓💡 Launched in 2019 as the "Iterable MVP Program" with around 20 members, our goal was to create a vibrant community of marketers and Iterable power users. Since then, Marketing Masters has grown into a global network of over 75 marketing professionals from leading companies like Vera Bradley, Vista Dotdash Meredith, Wolt and more. What are the benefits of joining the Marketing Masters program? 📣Build Your Personal Brand: Gain visibility through speaking opportunities and our “Ask A Marketer About” webinar series. 🤝Create Networking Opportunities: Connect with peers via virtual meetups, in-person user groups, and a dedicated Slack channel. 💡Partner With Our Product Team: Influence the direction of Iterable’s product roadmap with direct access to our product leaders. 📚Professional Development: Access exclusive courses designed to advance your career and make a greater impact on your company. Read more about Marketing Masters and meet this year’s class ⬇️ https://lnkd.in/ekc2-Agr

Pumped to host another Work-Bench NEXT NYC night with top operators from the city. This time we're diving into the world of Product Marketing with: 😎 Gibbs Cullen, GTM Product Marketing Manager Lead at Pinecone 😎 Meagan Speare, Senior Product Marketing Manager at Temporal Technologies Pinecone and Temporal are some of the leading companies in databases and developer tools, having raised $138M and $203M, respectively. In today’s fiercely competitive market, these two powerhouse startups have captured the attention and excitement of millions of users worldwide. 🤔 But how have they been able to separate their product from the pack? Learn the secrets behind their meteoric rise as Gibbs and Meagan share the strategies that supercharged their products through product marketing. If you’re a founder, product marketer, or someone interested in PMM, RSVP here: https://lu.ma/nextnycPMM

I shared my mistakes, lessons learned, and the 'Why' behind Social Swarm Marketing. Today, I'm revealing the challenges we faced with our old pricing model and how switching to a subscription-based approach changed everything. 🏆 Our previous per-project pricing model created several daily challenges. My to-do list was always jam-packed and unpredictable! This approach demanded excessive time and effort, often leading to long hours of relentless work. So, I went back to the drawing board, gathering feedback to develop a solution that better served both our clients and myself. The Solution 👉🏻 A Subscription Model Aligning with Our Mission: A subscription model fits our goals and values, providing consistent revenue and allowing us to continually improve our services. Building Long-Term Relationships: We moved from short-term gains to fostering ongoing engagement, better understanding, and meeting our clients' evolving needs. Financial Predictability: Subscription revenue offers stability, letting us plan effectively and deliver top-notch services without constantly chasing new sales. Missed Monday's post? Here it is 👉🏻 https://lnkd.in/gWYWRPBW Have a similar experience? Share your thoughts and experiences in the comments! 🚀

Being a solo marketer in early stage startup is one of the most challenging roles you can get Why? 👇 - You are expected to be a one person department, do everything - Manage unrealistic expectations of founders - You are constantly being pushed to deliver numbers without even building the foundations - You need to build marketing channels from scratch - Deal with "I know it all" type of founders - Limited resources - Not much data to base your decisions - You get blamed for everything that is not related to marketing - You are pushed to distribute half-baked marketing assets because founders are only focused on generating leads Despite everything, it's still a rewarding role and can be a great start to your marketing journey. What else would you add to the list ?

One of the key aspects I appreciate most about Product Management is its ability to encompass the entire product lifecycle, from 0 to 1/launch. Understanding how to optimize strategies for each stage of the product development lifecycle is crucial for any PM. 🧠 For PMs involved in direct-to-consumer products, ad-tech, or B2C products, having a grasp of Marketing basics is essential. A good PM can make significant impacts with minimal efforts by mastering various concepts and translating stakeholders' needs into impactful feature requests. 💡 Lately, I've been immersing myself in learning different facets of Digital Product Marketing. As a PM, being the voice of the customer gives unique insights into marketing strategies that may make or break the adoption of your newly launched product. 🤔 I'm excited to delve deeper into digital product marketing and explore how the evolving landscape of Artificial Intelligence/Google Gemini and the emerging trends like using TikTok as a search tool will influence Go-to-Market strategies for digital products in the future. Feel free to share your thoughts below if you too have been thinking about these topics! #digitalproductmarketing #productmanagement #gotomarketstrategy #productlaunchstrategy

Picture this - you've just transitioned into a product marketing role, and are now leading your very first go-to-market launch. You've looked up some product marketing principles online, read books, or maybe spent some time reading discussion threads on chat forums. But chances are you're someone who learns best by seeing an example in action, so you're missing something. When it comes to executing your #gotomarket launch, maybe you want to learn by SEEING how another product marketer (i.e. one of your PEERS) went about THEIR launch recently. You're learning things like: ✅ How did they break their positioning down? ✅ Why did they call out that specific job to be done? ✅ What insights did they gather and leverage in their copy? ✅ Why did they leverage those specific channels? This way, you can see their process and how THEY went about it. Does this PEER-TO-PEER knowledge transfer currently exist? Not to my knowledge. I'm taking a stab at addressing this gap, and I'm so excited to share more with the entire #productmarketing community in the coming days. Dropping the full details of this Thursday morning, so keep an eye out on your News Feed for my post. This is going to be good!

Problem with web3 marketing? Three things I commonly see... – Excessive markups. I know some agencies that will mark up KOL spend by 100%. – Vanity metrics. Engagement farming that doesn't bring real users. It's short-term vanity metrics but long-term garbage that doesn't convert to real users. – Boilerplate strategy. Many agencies rinse and repeat the same strategy for every project, regardless of its niche. You can't market a DeFi protocol like you would a GambleFi project. When executing a GTM Strategy for a client, we focus on a holistic approach. Last thing we want? A bunch of people asking "When airdrop" who will just dump and ghost once the event is over. We want real users, real community members and real interest in the project. Hype fades.

A few years back, I ran a marketing campaign that still stands out to me. I chose to invest more effort into inbound marketing, focusing on creating genuine content that resonated with my audience instead of constantly pushing ads in their faces. This shift led to a remarkable increase in engagement and conversions; people were showing up, curious and ready to learn. The key insight I gained from this experience is the power of connection over promotion. When you prioritize building relationships and trust through valuable content, your audience naturally pulls themselves closer to your brand. This concept can significantly shift how we approach our strategies, moving away from just aiming for immediate sales to nurturing long-term relationships. To apply this insight, start by evaluating your current marketing mix. Consider experimenting with content that adds value, like informative blog posts, engaging social media updates, or educational webinars. Encourage conversations and feedback to better understand your audience’s needs. Reflecting on my journey, I realize that success often lies in the willingness to adapt and focus on what truly serves your audience. What are your thoughts on shifting from outbound to inbound strategies? I’d love to hear your experiences and strategies!