I shared my mistakes, lessons learned, and the 'Why' behind Social Swarm Marketing. Today, I'm revealing the challenges we faced with our old pricing model and how switching to a subscription-based approach changed everything. 🏆 Our previous per-project pricing model created several daily challenges. My to-do list was always jam-packed and unpredictable! This approach demanded excessive time and effort, often leading to long hours of relentless work. So, I went back to the drawing board, gathering feedback to develop a solution that better served both our clients and myself. The Solution 👉🏻 A Subscription Model Aligning with Our Mission: A subscription model fits our goals and values, providing consistent revenue and allowing us to continually improve our services. Building Long-Term Relationships: We moved from short-term gains to fostering ongoing engagement, better understanding, and meeting our clients' evolving needs. Financial Predictability: Subscription revenue offers stability, letting us plan effectively and deliver top-notch services without constantly chasing new sales. Missed Monday's post? Here it is 👉🏻 https://lnkd.in/gWYWRPBW Have a similar experience? Share your thoughts and experiences in the comments! 🚀
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The Life of a Web3 Marketer: - Try to convince CEO to get a small marketing budget for the basics - Think about the good old bull days when you had 100x this budget - Settle on a budget for just KOLs & events - Explain why you can't "make the perp trading naruto protocol on L7 just go viral" - Stalk engineers for basic analytics to understand users - Wonder why engineers still haven't shipped the product - Encourage community to HODL and WAGMI while praying the team isn't gonna rug - Postpone anything vital and occupy yourself with partnership announcements instead - Accidentaly spot competitor's new campaign; Damn it's good, PANIC. - Chase 2.5 real users, who gave up onboarding because UX sucks - Share a funnel problem and solutions with your team - Get told it's on the roadmap for next year - Realize you're quitting or getting fired by then anyway - Go on vacation for a week but still check Telegram 24/8 - Product goes viral while on vacation because someone tweeted new narrative. - Team wonders WTF you've been doing the last 6 months - Don't sleep for 10 days to save your job once you're back - See your campaign idea come to life and actually work - Growth is insane for 3 weeks but then plateaus - CEO considers firing you - Wake up and breathe loudly. Hit the bell 🛎️ to see all my posts. ref: safary club.
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7 things nobody tells you about marketing your side hustle: 1. The best ads don’t sell directly - Great ads spark curiosity, not immediate sales. 2. Your first pitch will miss the mark - Every failed pitch improves the next one. 3. Free content builds trust faster - Sharing insights leads to loyal followers. 4. Discounts don’t create loyalty - They attract bargain hunters, not committed customers. 5. Small audiences matter - 100 engaged fans outperform 10,000 uninterested ones. 6. Emails still convert better - Social media shines, but email seals deals. 7. Perfect doesn’t exist - Starting imperfectly beats never starting. PS: Every mistake teaches a valuable lesson—if you’re paying attention. When you're ready, I can help.
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Over the years I've seen first-time founders make all sorts of marketing mistakes. Here are the 5 most common ones to avoid if you're just starting out: 1. No real differentiator Someone seeing your product for the first time needs to know why they should choose you. If it's not clear they'll just go with the category leader in your niche. 2. Too many social media channels Pick only two and dominate them. Trying to do too many at once is a recipe for failure because you won't have the time to engage properly. 3. Unclear hero section Visitors need to get what your product is/does in a couple of seconds. If you fail to hook them most of them won't have the patience to scroll down and will bounce. 4. Too much top of funnel content Don't just do keyword research, find ones with volume, rank, and then complain that they don't convert. Always prioritize intent especially for a new site. 5. No email strategy You should think of email as a way to retarget visitors who weren't ready to buy the first time they saw your product. Without that layer you're leaving money on the table. But the worst mistake of all is probably starting marketing only when the product is ready to launch.
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One of my favorite ways to measure impact? Post mentions. Getting mentioned is a massive signal that you’re doing something meaningful enough for people to thank you/call you out publicly. How do you get mentioned? Well, 4 people mentioned me in posts this morning. Let’s deconstruct why: 🪄One was from a friend who’s expressing thanks for helping her on her content journey. Tactic: Be a good friend to people in your network without expecting anything in return 🪄One was from a subscriber who loves the free product clarity workbook I gave away over the weekend. Tactic: Give value away for free via a lead magnet 🪄One was from a subscriber who said I’m doing product marketing in my emails well (I guess I’m a product marketer now?!) Tactic: Involve your subscribers in your building journey 🪄One was from a subscriber who said she’s enjoying my thought leadership content on product launches. Tactic: Help people solve problems or think about them in a new way, so they unlock an “aha” moment The more you help people, the more they’ll thank you publicly for it. (Which grows your network effect.) Thanks so much to people who mentioned me! It means the world. 👇 PS. The presale is over but if you wanna learn how to write content that helps you launch your next product, service, or project to a room of eager fans, hop on the waitlist. Join the 156 people who bought already here: https://lnkd.in/exhGAGXe
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Grit and experience are the real drivers of ROI in marketing. It’s not just about flashy tactics or chasing the latest trends—it’s about the resilience to face challenges head-on and the experience to know what really works. What worked for others may not work for you. Audience has limited attention span and normally doesn’t give too many chances. Problem-solving isn’t a buzzword; it’s rolling up your sleeves, diving deep, and finding solutions that drive results. ROI doesn’t come from shortcuts—it comes from the grind, the failures, and the lessons learned along the way. It’s about turning every setback into a step forward. If you have the grit and the experience, you have everything you need to deliver real impact. Never close eyes to the experience, your own or others.
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Here's a bit about the DigiDruid journey and why we create the magic we do!
Why I Stopped Throwing Money at Ads (and What Happened Next) Most people assume the secret to successful marketing is simple: bigger budgets = bigger results. Throw money at ads, watch the conversions pour in, and call it a day, right? Well, spoiler alert—that didn’t exactly happen. (Hold the applause.) One day, after pouring an obscene amount into a campaign with enough flashy visuals, we hit a wall. The numbers? Flat. The engagement? Crickets. And me? Flabbergasted. It was a tough pill to swallow (the kind you chase with a cup of strong Earl Grey). I realized that the real magic in marketing isn’t in the dollars you throw; it’s in the story you tell. It’s about making the audience feel something, creating a connection, and building a relationship beyond the usual ‘add to cart’ button. So, I went back to the drawing board. I stepped away from the flashy ads and decided to actually understand the audience. What did they care about? What was their story, and how could I slip in like the trusted friend with the best pub recommendation? Instead of another generic campaign, we launched a series of posts showing behind-the-scenes moments and customer stories. We got real, and guess what? The engagement soared. People connected not with the product, but with the people behind it (and maybe my cat—but that’s another story). That’s when I founded DigiDruid. I wanted to help businesses tell their stories. Today, we blend the art of storytelling with the science of analytics (because, yes, numbers do matter) to create campaigns that resonate, connect, and convert. So if you’re tired of campaigns that feel like you’re shouting into the void and want to build something that actually sticks, let’s chat. After all, marketing isn’t just about selling—it’s about storytelling. And that, my friend, is where the real magic happens. #marketing #DigiDruid #digitalmarketing #brandalchemy
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The hard truth is that marketing is a process. You will have to go all in on one method to first, see if it works. And second, see if you can scale it if so. But...different audiences respond to different things. I just spoke with a SaaS founder who shared that her business doesn't do well with content, although it is a part of their strategy. What worked before? Cold-calling. They tried content, but it didn't hit. Their ideal customer wasn't really on socials. They were in their labs. Working. So they went back to what worked. Cold-calling. You don't know until you try, you get data, and you refine. Sometimes you can go all in. Sometimes you'll have to switch things up. But test. Then you'll know. PS - If you are a DTC company and need help with lowering your CAC, DM me for a free CAC reducer call where I can show you where the problem is and how you can solve it.
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You know what scares me most in marketing? Playing it too safe. So many brands fall into this trap: • Repeating the same old campaigns • Leaning on the same strategies • Getting the same meh results The outcome? Same ideas. Same reactions. Same flat growth. Real impact means embracing a little creative chaos! 💥 • Take those risks that make you nervous • Shake up the status quo • Test, learn, evolve, and spark some magic ✨ Take my social media client, for example. For a while, we were seeing a dip in followers, engagement, and reach. Why? Our content got stale. 🙈 So, I switched it up with a bold strategy designed to cut through the noise. I started posting content that actually stood out from their competitors. The result? Check out these stats below! 📈 And that was only after 2 weeks. 🚀 Was I nervous to try something bold? Absolutely! But here’s the thing: Every breakthrough idea once made someone nervous. 😬 And every success story had its share of plot twists. So, what bold move are you making this week to shake things up? Drop your ideas below—I’m all ears! 👇💬
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Four years ago, I was just another tech geek messing around with digital marketing. 🤓 I was super into tech and loved problem-solving, but I was still trying to figure out how to make a splash. Fast forward to now, and I’m running ParsPeak, helping tech companies scale with killer social media campaigns. But man, it wasn’t a walk in the park. 🌳 The big aha moment for me was getting how important it is to understand the psychology of marketing. One campaign flipped the script for me. It wasn’t just about algorithms or flashy ads. It was about really connecting with folks on a deeper level. I started focusing on: → Building real emotional connections. ↳ People vibe with emotions, not just products. → Crafting stories that hit home. ↳ Stories that make people feel seen and heard. 🗣️ → Offering genuine value. ↳ Solutions that tackle real issues. These principles didn’t just change my biz, they changed the game for our clients too. Today, ParsPeak isn’t just about running ads; it’s about creating meaningful interactions that lead to real, long-term growth. Every campaign is a story, a connection, a solution. For anyone just starting out or hitting roadblocks, remember: it’s not about the tools, it’s about the people you connect with. Your passion and grit are your secret sauce. 💪 👇 Let's chat! 👇 Drop your story or a turning point in your journey in the comments. Let’s connect and inspire each other! Don’t forget to like, follow, and share. 🚀
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Founders and senior executives tend to have a lot of interesting perspectives and learnings from running the business and talking to customers. The most effective marketing they can do to increase brand affinity, educate the market, and drive inbound is to share those learnings. The barrier to this is that they're way too busy doing everything. One of my clients showed me his calendar this week and it was completely packed (I could never, I'm not that vigorous). To execute this founder-led marketing motion, what they really need is someone to give them a head start that gets them 90% of the way to creating their own content and distilling their thoughts. Then they just need to add some final polish before launching on socials. If you're looking to implement and have a marketer already on your team, one effective way to get this done is have them determine a set of 3-5 questions on topics relevant to customers, setup a bi-weekly 15-30 minute recording session, and then use your answers to create content. The hard part is understanding your customers deeply, asking the right questions, and building an efficient workflow to get the content flywheel up and running. But very solvable with the right person and this would be some key requirements I would test for if I was interviewing a content person. I'm not taking new clients right now but would be happy to jam on building out a system like this! Just shoot me a message, no cost.
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