Do well by doing good. As leaders in business, we're constantly seeking the ROI on virtually everything. But here's the real question: Are we measuring the right things on our initiatives? .......... Too often, businesses fall into the trap of assuming a zero-sum game with spending and returns. .......... But the truth is, compounded impact is on our side when we do the right thing: ☑ Investing time, effort, and resources in people leads to fulfillment, motivation, and impact on the team. ☑ Investing in creating community with your brand results in loyalty, retention, and virality for your solution. ☑ Investing focus, prioritization, and resources in your mission creates a future state of the world that you, your stakeholders, and consumers want. ......... I've seen this firsthand. From Nuun Hydration, to Caldrea, to Kashi Company, and to SC Johnson. In every case, we did really well by doing good for the world. ......... How are you compounding your goodness as a team? #cultureFIRSTleadership PS: The facts support this hypothesis, see below 👇
Wellness is an opportunity for ALL companies. Across categories, the role of a brand is shifting — with health and happiness moving front and center. Regardless of the product, people want brands to: • Improve overall health • Make the world a better place • Promote joy, laughter, and togetherness Brands with purpose, story, and community help consumers achieve what they really want: To feel good. 📊: VML
Professional Live Race/Event Announcer, Presenter, Sports Commentator, and Event Emcee
7mocc Pete Bombaci